Looking for an experienced marketer to launch and optimize a Meta Ads (Facebook + Instagram) advertising campaign aimed at promoting a premium set of wooden shelves for a children's room. Sales are conducted through a Shopify website. The target audience is moms aged 24–45 living in the USA, interested in the Montessori approach, interior design, and child development.
📌 About the project:
• Product: Set of 3 wooden shelves (play, corner, and book)
• Website: woodenbalance.com
• Goal: Attract traffic to the website and receive the first orders
• The first advertising campaign will be a test — with a budget of $100, to assess the specialist's competence and the effectiveness of the approach. If the result is positive, there will be ongoing collaboration and scaling.
🔧 What the specialist needs to do:
1. Set up an advertising campaign with the goal of "traffic" or "conversions"
2. Create audiences (by interests, if available — lookalike)
3. Check and set up Facebook Pixel
4. Split creatives for A/B testing
5. Set up placements (feed, stories, reels)
6. Conduct basic optimization and provide analytics within the first few days
✅ What is already prepared:
• Ready Shopify website
• Meta Business Manager and installed pixel
• Instagram account connected
• There are photos, videos, and reviews
• Banners in brand style (colors, fonts, logo) are prepared
🧑💻 Requirements for the specialist:
• Experience in launching Meta Ads for online stores (preferably in the "children's products" or "furniture/home" niche)
• Understanding of the behavioral model of the audience "moms in the USA"
• Ability to properly test hypotheses, work with a limited budget
• Willingness to start with a test campaign and propose a scaling strategy
💰 Payment conditions:
• Full payment for the test setup of the campaign based on results
• Preferred payment method: Payoneer or Wise
📬 I will provide all materials. I am considering specialists for both one-time setup and long-term collaboration with successful results. Looking forward to responses!