For each city, country, or resort, I have created a separate website with a range of products and prices tailored to the specific region (for example, Paris, Greece, Bali, etc.).
Currently, the main part of orders comes from social networks and organic traffic. And we have been successfully working without advertising for several years (which is definitely a missed opportunity), and this means that additional traffic to these same resources will definitely bring additional sales, the only question is about payback.
Audience: Russian-speaking people from all over the world (we cannot yet compete in other languages, the next will be Ukrainian)
Important point: If we advertise flower delivery, for example, in Berlin, it means we show the ad to all Russian speakers except those in Berlin. Whichever city we advertise, we show everywhere except the target city of delivery
I already have experience working with (Google Ads), but now I need a competent specialist who can:
✅ help set up ads for the most accurate, high-frequency, and highly relevant queries (for example: flower delivery in Madrid); First, we take the most relevant queries in strict accordance and do no more than 5 of them. It’s not much, but it hits 100% ("flower delivery in Madrid" is much more relevant than "buy flowers Madrid" because the second may imply offline personal purchase)
✅ correctly filter out the audience searching for local offline flower shops
✅ test different cities around the world and help determine where advertising gives the best results in terms of price/conversion ratio.
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• Important: high-quality ads with a high quality score are needed; if there are recommendations for website improvements (for example, to improve ad quality), they should be prepared for the developer.
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📋 Tasks for the specialist:
✅ Set up advertising campaigns with minimal budgets, test my hypothesis;
✅ Copy and adapt several types of ads for different cities;
✅ Monitor metrics (cost per click, CTR, conversions);
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🔍 What I will provide:
• Websites for each city;
• Testing budget;
• Clear list of queries (to be agreed);
• Assistance with ad texts if needed
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📌 Expectations from the specialist:
• Experience with Google Ads (preferably with cases related to services or e-commerce);
• Attention to detail (ability to work only with the most relevant queries);
• Ability to explain what and why we are doing, as well as give recommendations to improve efficiency.
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💰 Budget:
Discussed — we will start with tests and minimal investments, after successful testing, we are ready to expand the budget and continue long-term work. I am also open to considering working as part of a team for a percentage or on your terms.
Freelancehunt 
