Optimization of Google Ads performance

Hello, Sergey!

My name is Maxim Zashly. I specialize in increasing sales and attracting customers. I would like to discuss your project on optimizing Google Ads for your furniture online store. I am interested in understanding the current issues and proposing solutions.

Examples of my work:
- 122 conversions at $2.48 per conversion - https://freelancehunt.com/showcase/work/122-konversii-so-stoimostyu-2-48-za/1894347.html
- 54 applications in one month of advertising - https://freelancehunt.com/showcase/work/zayavki-za-mesyats-reklamyi/1926477.html
- Increase in organic traffic by 4500+ clicks in 3 months - https://freelancehunt.com/showcase/work/rost-organicheskogo-trafika-na-4500plus-klikov/1926476.html

… I suggest discussing your project in private messages or at a meeting. I am ready to share my vision and approaches to optimizing Google Ads. If you like my strategy, we can discuss the details and terms of cooperation.

For effective solutions, I need data from your advertising campaigns. Please provide guest access, and I will review the settings and results. Based on the analysis, I will compile a list of suggestions for improvement. If the ideas interest you, we can discuss the next steps.

After analyzing your work in Google Ads, there are two scenarios: either we focus on increasing conversions and reducing the cost per application, or I will suggest radical changes. My service fees start at $400.

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I have experience managing online stores in competitive niches, including furniture. From your description, I see that the issue is not with the conversions themselves, but with the volume of traffic and the share of impressions in search. I have worked with PMax, product feeds, and projects where I had to find growth points even during a market demand decline.

I would start with an analysis of the auction, competitors, campaign structure, and feeds to understand why, despite a decrease in ROAS, the ads still receive weak delivery. Often, the problem can be found in the account structure, signals for PMax, or the distribution of products among campaigns. I am ready to conduct an audit and propose specific steps for increasing sales.

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Hello! My name is Nikita. I have been working in paid advertising for over 6 years and I work with Google Ads, Meta Ads, and TikTok Ads.

✅ What you get when working with me:
— a clear advertising strategy, not chaotic launches
— control over the project's economics
— systematic analytics and scaling

📈 I work with budgets of various levels and understand how to maintain a balance between growth and profitability.
Examples of my work: Freelancehunt
… I am ready to discuss your tasks and propose a specific action plan.

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Sergey, hello
I understand the situation: furniture e-commerce, currently a market downturn, you are mainly on Performance Max under Shopping, ROAS has to be lowered, otherwise campaigns freeze, and at the same time, weak visibility on key queries. I am a practitioner in product marketing/PMAX and in such cases, I usually push for results not with just one switch, but through 3 blocks: feed - PMAX structure - demand/search.

Briefly, what I would do for optimization:
1) Feed and prioritization of the assortment: separate product groups by margin/availability/delivery speed, clean up titles/attributes, check reasons for decline (Merchant diagnostics, price competitiveness, disapprovals, data quality).
2) Rebuild PMax under control: separate "top" from "dragging down" SKUs, divide campaigns by segments (categories/brands/prices), limit junk traffic, strengthen high-intent queries, correctly set goals/value.
3) Restore search visibility: add Search for hot categories/brands, so as not to rely 100% on PMax and not lose demand that PMax does not cover/does not deliver.

Do you currently have correct purchase value (revenue) in GA4/Ads, and can sales/ROAS be broken down at least by categories (or product groups), to immediately understand which segments are holding up the advertising and which are dragging it down?

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Good day
👉 I have been promoting businesses using Google Ads for over 6 years, with extensive experience in the furniture niche. I have successful cases in the Ukrainian market and abroad.
✅ I will write a comprehensive marketing strategy tailored for you.
✅ I have experience in acquiring one conversion at a cost of $2 for a product priced at $500.
✅ I am ready to take on a turnkey project.
More cases – in personal correspondence.

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Good day, Serhiy!
I have reviewed your task - I am ready to take it on.
I have over 4 years of experience working with Google Ads in an agency.

- I have worked with niches such as "book store", "electronics", "vitamins", "cosmetics", etc. The main metric for evaluation is (number of purchases, ROAS). Both overall for the campaign and in terms of individual products.

I work with Google Ads: launching, optimizing, and scaling advertising campaigns. Before starting, I always analyze the niche and goals to ensure the advertising delivers results, not just impressions.
You will receive regular reporting on everything happening with the advertising, key metrics, etc.
We can discuss project details, budgets, and expectations - I will suggest the optimal solution for your tasks.
… The cost includes one month of full-service advertising management.

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Sergiy, congratulations!

I am Andriy, a media buyer with over 3 years of experience working with Meta, Google, and TikTok Ads, and I know exactly how to leverage their capabilities to successfully set up advertising campaigns and attract interested clients for your niche.📈

I have strong experience in setting up advertising campaigns, know the algorithms of Facebook and Instagram advertising, understand how to properly target ads to the audience and sales volume, set up conversions, achieve the target cost per lead, and significantly improve results for your project. I have a creative approach to creating advertising materials.

Would it be convenient for you to have a short online meeting soon, where I can show you the advertising accounts of past projects in your field? I have attached case studies for your understanding of my capabilities.

➡️ +3.6 million UAH from Google Ads in one month with a ROAS of 4322% for RIM GROUP (https://traffic-wave.notion.site/3-6-Google-Ads-ROAS-4322-RIM-GROUP-2f21dd3406af805e817eee95231a0dbf?source=copy_link)
…
➡️ Woodsystems: scale of lead generation without loss of quality — $35 per application (https://traffic-wave.notion.site/Woodsystems-35-2f31dd3406af8056a3ede003f8b5ecac?source=copy_link)

➡️ $24,665 profit for RIM GROUP through Facebook & Instagram advertising (https://traffic-wave.notion.site/24-665-RIM-GROUP-Facebook-Instagram-2f31dd3406af8098bb62d852f9e75f69?source=copy_link)

About me in numbers:
- 30+ satisfied clients (USA, Canada, Europe, Australia)
- 12 months - average collaboration time with my clients
- Average ROAS of my projects – 350%
- Average monthly budget over $10,000

I am interested in your project. Please write to me privately.
Have a great day!🤝

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Hello, Sergey!
I am a certified PPC specialist with over 3 years of experience in the e-commerce sector. During this time, I have successfully set up and optimized projects with budgets exceeding $10,000, achieving stable ROAS growth and reduced conversion costs.
I have deep expertise in all types of Google Ads campaigns, from Search, Shopping, and Display to YouTube and Performance Max.
I know how to quickly identify weaknesses in campaign performance, adjust settings, goals, audiences, or feeds for effective project operation.
I have cases where, thanks to a well-thought-out strategy, sales were increased by 2-3 times within the first months while maintaining an adequate cost per conversion.
I work with GA4 and GTM: setting up events, triggers, tags, funnels, and goals tailored to specific business tasks.
I hold Google Partner status, which confirms my experience with budgets and a systematic approach to optimizing advertising campaigns.
You can view my cases at the link Freelancehunt
The cost includes all necessary checks, setup, and management of advertising for a month. A detailed list of tasks will be provided in a private message.
… I would be happy to discuss the details. I am ready to start working soon.

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Hello!

I have extensive experience in setting up, managing, and optimizing advertising campaigns in Google Ads and Google Merchant Center. I have worked with projects from various niches, helping businesses attract their target audience, increase the number of applications, and boost sales.

I am consistently engaged in online advertising and successfully collaborate with clients on a freelance basis. For each project, I develop an individual strategy, taking into account the specifics of the business, goals, and budget.

I will help set up effective advertising, increase brand awareness, attract new customers, and enhance your business's profitability.

I would be happy to discuss your project and offer the best solution!

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Hello! The situation you described in the furniture niche is a classic case of "Performance Max overheating syndrome," where the algorithm gets stuck on the cheapest products, causing search results for main queries to decline. As an official Google Partner, I regularly tackle such issues specifically for online stores. Here’s my vision of what needs to be done to stabilize the situation:

Optimization and splitting of feeds (Merchant Center): If 80% of the budget goes to products below market price, PMax simply "gets lazy" about showing the rest of the assortment. We need to review the Title/Description in the feed (direct the algorithm towards hot search queries) and possibly split products into different campaigns based on margin or categories using Custom Labels to regain control over the budget.

Restoring positions in Search: The fact that the top campaign has a ROAS of 280% and search results are declining means that PMax has shifted to easier product traffic. To protect and squeeze competitors for main queries, it’s worth activating separate Search campaigns with exact/phrase match and strict negative keywords to filter out junk.

Bypassing competitors' "gray" schemes (VAT/cost optimization): The trick of registering through other countries (e.g., Azerbaijan) is indeed used to save on tax burden (20% VAT). We can discuss the technical and legal risks/opportunities of such a step in detail, but in parallel, I suggest a legal technical upgrade — implementing enhanced conversions and offline conversions.

I have extensive practical experience in product advertising (Google Shopping / PMax), setting up offline conversions, and deep analytics. I work systematically, analyzing queries daily.
…
Let’s discuss the details in the chat; I’m ready to conduct a preliminary audit of your Merchant Center and campaigns.

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Good day, Sergey :)

I have successful experience in creating, managing, and optimizing various types of campaigns for different types of businesses, with different goals and target audiences. I worked for a Google vendor company in Europe for a long time, so I have all the necessary certifications and a vast amount of practical knowledge.
Currently, I work only on a freelance basis, so I would be happy to help you develop your business using Google Ads.
My overall practical experience with contextual advertising is 6 years.
I am ready to start the project right now :)
A similar project https://freelancehunt.com/showcase/work/google-ads-dlya-e-commerce-magazinu-tovariv/2047930.html
The cost includes the execution of your technical specifications and one month of managing this Advertising account.

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Good afternoon, I work with Google/Meta ads advertising, including eCom (Merchant).
In your specific situation, I see several points:
ROAS of 280% with weak search visibility is a classic symptom that Performance Max is cutting reach in search in favor of shopping and display. The campaign is formally "working," but not where it needs to be. This can be addressed with audience signals, exporting the customer list from the website (integration with Pmax), exclusions, and separating campaigns by inventory type, rather than reducing ROAS.
Questions about feeds are the first thing to look at when visibility drops. Even minor discrepancies in attributes (price, availability, titles) cut impressions more than budget; when looking at feeds as a whole, segmentation needs to be considered (if you have a low average order value and high in one feed, this also affects the algorithm's performance at the target ROAS). This can be corrected through segmentation, separating best-selling products, and creating campaigns based on different average order values.
80% of the budget on "cheaper than the market" is logical, but in a downturn, this is a trap: competitors with normal margins can afford more aggressive bids specifically on these queries + as I mentioned, not on all products, but on certain ones that are best-selling and have a high average order value, which is why competitors can achieve significant profits, as they can set higher ROAS due to the high average order value in the campaign, and the algorithm does not break down.

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Hello!

I have practical experience working with Google Ads for over 3 years, including with e-commerce projects in highly competitive niches. I regularly work with Performance Max, Google Merchant Center, product feeds, and ROAS optimization.

From the description, I see several areas that need to be checked first:

• Analysis of the Performance Max structure and budget allocation between campaigns. Often the problem lies in the competition between campaigns or insufficient signal volume for learning.
• Checking the quality of the product feed and product attributes. Even if everything worked a few months ago, changes in the feed or Merchant Center requirements can significantly affect impressions.
• Analyzing search results and search impression share to determine why traffic is being lost: due to budget constraints, ad ranking, or other factors.
… • Checking price competitiveness, margin, and effectiveness of individual product categories with possible budget reallocation.
• Analyzing audience signals, exclusions, brand queries, and the feasibility of splitting campaigns.
• Checking bidding strategy. In some projects, temporarily switching to another strategy or changing the target ROAS can help regain impression volume and then return to a higher profitability level.

Regarding working through a foreign advertiser to save on taxes, I prefer to use only official and safe optimization methods that do not create risks of account suspension or violation of Google’s rules.

I am ready to conduct a detailed audit, explain the reasons for the current drop, and propose a specific action plan to restore volumes and increase advertising effectiveness.

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