Marketing Plan for a New Online Recruitment Service

Marketing Research, Consulting — incorrectly specified categories?

Project translated automatically. Log in or register, to view the original For the development of the site for the selection of lecturers for the study of foreign languages and the conduct of online lessons, it is necessary to write a marketing plan to fill the content part and develop a promotion strategy.To write use the method of "cabinet" research, without conducting field studies of the audience and competitors.Use competitor analysis services, analysis of reviews on the internet, etc.The marketing plan should have approximately the following structure (with your possible additions and corrections): The analytical part Analysis of the market / niche to throw the market potential by the number of customers of the site to analyze the niche structure of the language study and the types of language sites to analyze the trends in the field of the study of foreign languages to make an example ranking of players on the market Environmental Analysis / PEST Analysis to determine the impact of the political environment on the success of the site to determine the impact of the economic environment to determine the impact of the social environment to determine the impact of the technological environment Analysis of the audience to determine the parameters of the target audience to determine the reasons and motives to study foreign languages to determine the wishes and preferences of the target audience, regarding the study of foreign languages to determine what complexities the study of foreign languages faces, what they have not closed needs and insatisfaction to determine the expectations from the site to search for lecturers, what they want to see there to start using them to determine the concerns and objections about the use of the site to break the target audience into large segments with different characteristics and needs Analysis of competitors to determine who is the competitors of the future site to analyze the texts on the sites and to determine what (the promises of what) they attract to themselves users to determine the strengths of the competitors sites and their current positioning to determine the price strategies of the competitors to analyze the ways of communicating students with teachers to conduct classes to determine the interesting fights in functionality and submission of information on the sites that can overcome themselves to determine the shortcomings of competitors, to which you can make emphasis in their advertising and positioning to analyze the ways of attracting customers and traffic on the competitors site to determine the main competitor with whom you will have to fight for customers to constant follow their offers Customer journey map to analyze the main stages of the customer's journey from the emergence to the payment of the site services to determine the contact points with the site and its advertising at different stages to identify the customer's expectations at each stage and the contact point to identify possible barriers and difficulties at each stage to impose critical actions for the site project at each stage so that the customer successfully passed them SWOT analysis to identify the opportunities and prospects for the success of the site/project to identify the potential threats and risks for the site/project to identify the key success factors to be implemented The practical part Positioning / UTP site to develop a valuable offer for the site that would distinguish it from the competitors and attract the interest of the target audience (students and lecturers).Use of Value Proposition Canvas The objectives of the site to form objectives for the site according to the number of users and their dynamics Price strategy based on the analysis of competitors to establish the ways to earn the site and the size of its commissions to offer the price options to attract new customers to the site to offer the price packages of the site to offer a system of discounts and bonuses for loyalty and re-order lessons The content of the site is mandatory sections / pages of the site that will realize the valuable offer of the elements and fissures of the site that will distinguish it from the competitors. Strategy promotion / attracting customers content strategy (news and articles on the site, promote articles on third-party resources) SEO-moving SMM, targeted advertising, working with bloggers context, video and banner advertising E-mail marketing promotion and mailing in messengers automatic calls on the basis of potential customers (learners) Marketing budget forecast costs for different ways of promotion Key Indicators / KPI of the site to develop the main indicators on which the success of the plan will be assessed Monitor and optimize the marketing plan how often the site will be analyzed and how often the marketing plan will be adjusted We look forward to your proposals!

Proposals 8

Yurii P.

0 0

Projects -
Rating -
Rating 230

Budget: 50000 UAH Deadline: 30 days

Welcome to!
A very large and interesting project.
I have experience in developing strategies and bringing new brands to a highly competitive market. Case: https://www.promodo.ua/cases/multikeys-dodam-yak-stvoriti-ta-vivesti-noviy-brend-na-visokokonkurentniy-rinok-fintech
I have access to the necessary tools for analysis and ready to take over the project.

Olga Akimova

3 0

Projects -
Rating -
Rating 670

Budget: 60000 UAH Deadline: 20 days

Hello to you!
I specialize in similar jobs - market research, determination of the audience (values, pain), positioning, business modeling, sources of monetization, product development, model development of customer path and customer experience, promotion strategy, pricing, financial model, business plan for investment
There are cases implemented in real existing, including real investments.
There are cases for online platforms
Preliminary Costs

Yuliia Shvaiko

1 0

Projects -
Rating -
Rating 433

Budget: 8000 UAH Deadline: 30 days

Hello to you,

I am interested in your proposal to develop a marketing plan for the site for the selection of lecturers and the conduct of online lessons in foreign languages. Ready to use the method of "cabinet" research and competitor analysis services to create an effective promotion strategy. My experience in SMM and analytics will allow me to develop a comprehensive plan that will help your project stand out in the market. I will be glad to discuss the details of cooperation and start working on your project.

with respect,
by Julia

Vitaly Panchenko

4 0

Projects -
Rating -
Rating 806

Budget: 20000 UAH Deadline: 30 days

Hi, I don’t have a profile education in marketing, but I have an average economic.

In my work on ux/ui design projects, many stages of your plan, I did not once.

Also, in my time I made a strategy for the company Mars Ukraine, where among 400 participants I took 5th place.

Google Drive

And there is also an example of a blogging strategy.
HTTPS://t.me/+clqvLTrkAG85NzNi

I like your task, I can offer interesting, not standard solutions.