Need for the business of a private entrepreneur engineer-land surveyor to develop:
1. Brand positioning (description - who we are, mission, values, etc.) (this text will later be used as content for the website that we will develop in the next stages)
2. Development of business and marketing strategy (which products/services to offer, which segments of potential clients to sell to, in which channels to advertise and sell, as well as social media strategy, namely a list of social networks that are recommended to maintain, a categorization for social networks (on which topics it is advisable to make publications) and the recommended posting frequency)
Output materials: a draft business plan for the grant program (Grant for veterans and their family members), which I will send you after you make your bid or message me privately.
Regarding the target audience of my business.
Target audience at the beginning:
Landowners seeking professional assistance in land management issues, document processing related to land plots and other real estate, land plot division, etc.
Farmers engaged in farming who need help with geodetic work, cartography, establishing land plot boundaries, land management, and other aspects of land management.
In a random sample, the gender difference among owners of individual residential houses is insignificant (60% – women and 40% – men). These are mainly older people (over 45 years old). People aged 18 to 25 often co-own residential houses, and other co-owners of these houses are their parents or older relatives of working age. It is these latter individuals who take on the responsibility of searching for services in the field of land management. A similar situation exists with people over 65 years old – the search for services is usually handled by their children or other relatives. Children or relatives often also seek help in finding land management contractors from realtors, or during the process of securing property rights, they are directed to a land management organization by a notary or a state registrar of property rights.
Target audience, in the future (in addition to the above):
Legal entities and individual entrepreneurs who need assistance in processing land documents (existing development) and interacting with government bodies. A separate group consists of gardening societies.
Individuals (citizens) have lower purchasing power than legal entities and individual entrepreneurs. But I want to focus specifically on individuals (citizens) because the demand for land management services is quantitatively greater among them.
Briefly regarding the services I plan to provide: mainly this will be land management documentation (assistance in obtaining cadastral numbers), as well as ancillary services - consultations, topographic surveys (also known as topographic-geodetic surveys), technical passports for residential houses, etc.
My requirements: the result should be a text that is easy to understand. Brand positioning should be optimal in volume so that it can be placed on the projected website. The development of the business and marketing strategy should be clear, consistent, and understandable.
