PPC - USA - CA
Region: Orange County, CA, USA
The goal 1:
Buy b/u bicycles (not all but expensive)
- sale of b/u bicycles, (asortment on the site)
Rental of b/u bicycles (asortment on the site)
The goal 2:
- Set the tracking of conversions (defined above) to GA4
- Tracking data on costs and conversions in the dashboard (studio data)
The actions:
Semantics: Collection and clustering of semantic core Certification of semantic core with the customer
Analysis+GTM: Creating Target Tracking Target Settings (on all pages)Selling bicycles Rental bicycles Install and set up the module of advanced e-commerce.Google Merchant: Creating a Google Merchant Account Passing verification Creating and setting the feed - (in plugin) (b/u) Adding the feed to Merchant Passing verification (approval) of goods
ADS Create a Google Ads account Get a promo code $500 Connect a Google Ads account to analytics Connect a Google Ads account to a Merchant Throw goals for analytics
ADS - Dynamic Remarketing Audience Collection (All Visitors) Audience Collection (Bicycle Sales) Audience Collection (Bicycle Rental) Audience Collection (Bicycle Purchase)
ADS - Location Determine the target location and divide it into the most detailed target (for all companies) Determine non-target locations and add them to excluded companies (for all companies)
ADS - the value of the conversion Get and add SR.Conversion Value from Bike Rental Set Conversion Value Transfer from Bike Sales Set Conversion Value Transfer from Bike Rental
ADS - Search Companies Create search companies: by bicycle purchase Common company (electric bicycles, Triathlon bicycles, road bicycles, mountains bicycles) Company (Aliso Viejo, Anaheim, Brea, Buena Park, Costa Mesa, Cypress, Dana Point, Fountain Valley, Fullerton, Garden Grove, Huntington Beach, Irvine, La Habra, La Palma, Laguna Beach, Laguna Hills, Laguna Niguel, Laguna Woods, Lake Forest, Los Alamitos, Mission Viejo, Newport Beach, Orange, Placentia, Rancho Margarita, San Clemente, Juan Capistrano, Santa Seal, Santa Seal, Santa Seal, Santa Seal, Santa Seal, Santa Seal, Santa Seal, Santa Seal, Santa Seal, Santa Seal, Santa Seal, Santa Seal, Santa Seal, Santa Seal
ADS - Commercial Companies (Sales of Bicycles) Create a Commercial Company (Simple) Create GPM Company
ADS - GPM (to the middle of the month) (after the collection of statistics) Create a GPM - a bicycle purchase company Write tz on a banner (20 pieces) Send a banner Size of a banner Write headlines Identify and add a audience Create a GPM - a bicycle rental company Write tz on a banner (20 pieces) Send a banner Size of a banner Write headlines Identify and add a audience
At the end of the month to make an analysis of the audience and add it to the table, the data must be collected every month.(Gender, Age and Income)At the end of the month to make the rate adjustments by: (Gender, Age, Income)
Write the report + conclusions:
Report 1 Efficiency of Companies: Table with data collection clicks, price, price of conveys, average value of 1 conveys, value of all conversions Table with data sales clicks, price of conveys, average value of 1 conveys, value of all conversions Table with data rental clicks, price, price of conveys, average value of 1 conveys, value of all conversions
Report 2 City Efficiency: Table with Data City + Buying Bike Click, Cost, Price Conv., Average Value 1 Conv., Value of All Conversions Table with Data City + Sales Bike Click, Cost, Price Conv., Average Value 1 Conv., Value of All Conversions Table with Data City + Rental Bike Click, Cost, Price Conv., Average Value 1 Conv, Value of All Conversions
Report 3 Efficiency Auditors: Table with Gender Data, Age, Income + Buying Click Bike, Cost, Price Conv., Average Value of 1 Conv., Value of all Conversions Table with Gender Data, Age, Income + Sales Click Bike, Cost, Price Conv., Average Value of 1 Conv., Value of all Conversions Table with Gender Data, Age, Income + Rental Click Bike, Cost, Price Conv., Average Value of 1 Conv, Value of all Conversions
Write general conclusions about the effectiveness of different types of advertising (GPM, Search, Shopping Standard) Write should you think about the YouTube advertising Write should you think about the banner advertising
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За 500?
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Учитывая объём работы и 32 города. Вам лучше будет взять человека на полную ставку бачков за 500-800.
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