Google Ads Audit (English Courses for IT/Business)

Good day, Serhii!

I am Maksym Zashlyi, and my specialization is contextual advertising. I won’t promise "the best" results or talk about years of experience. Let’s rather discuss your project and determine how I can help your English school for IT and business.

- 122 conversions at a cost of $2.48 per conversion per month - https://freelancehunt.com/showcase/work/122-konversii-so-stoimostyu-2-48-za/1894347.html
- Increase in the number of indexed pages on the site by 40% - https://freelancehunt.com/showcase/work/uvelichenie-kolichestva-proindeksirovannyih-stranits-sayta-na/1926472.html
- Growth of organic traffic by 4500+ clicks in 3 months - https://freelancehunt.com/showcase/work/rost-organicheskogo-trafika-na-4500plus-klikov/1926476.html
- 54 applications in a month of advertising - https://freelancehunt.com/showcase/work/zayavki-za-mesyats-reklamyi/1926477.html
- 495 conversions in 10 days at a cost of $22.55 per conversion - https://freelancehunt.com/showcase/work/495-konversiy-za-dney-pri/1894343.html
… - Growth of organic traffic to 3.93 thousand clicks in 3 months - https://freelancehunt.com/showcase/work/rost-organicheskogo-trafika-do-3-93-tyis/1894224.html
- Increase in organic traffic by 4.54 thousand clicks in 3 months - https://freelancehunt.com/showcase/work/uvelichenie-organicheskogo-trafika-na-4-54-tyis/1894223.html
- Website on WordPress. Cleaning company in Canada - https://freelancehunt.com/showcase/work/sayt-na-wordpress/1877294.html

I suggest continuing our communication in personal messages or organizing a meeting. I will share my vision regarding your project, and if my approach interests you, we can discuss the terms of cooperation in more detail.

To provide more accurate recommendations, I need to familiarize myself with your current advertising campaign. If you provide access to the advertising cabinet, I will be able to conduct a detailed analysis. Based on this, I will prepare several key points that can serve as a basis for improving your campaign. If you like my suggestions, we can discuss the next steps.

Looking ahead, after familiarizing myself with your current advertising campaign, there may be two scenarios. The first - if your advertising is already effective, we will focus on increasing conversions and reducing costs. The second - if there are significant shortcomings, we will consider the possibility of a complete relaunch of the campaign. My preliminary cost of work will be from $400.

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Hello! My name is Nikita. I have been working in paid advertising for over 6 years and I work with Google Ads, Meta Ads, and TikTok Ads.

✅What you get when working with me:
— a clear advertising strategy, not chaotic launches
— control over the project's economics
— systematic analytics and scaling

📈I work with budgets of various levels and understand how to maintain a balance between growth and profitability.
Examples of my work:
… Freelancehunt
I am ready to discuss your tasks and propose a specific action plan.

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Good day! I will conduct a quality audit based on your requests. I have been working with advertising on Google and META for 8 years. I started with SEO optimization of websites and will provide my recommendations based on that plan.
I also do audits on request for advertising agencies.
I will address absolutely everything—from auctions to strategy and detailed optimization.
Feel free to reach out.

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Good day!

I am interested in your project, as I believe that the approach to launching advertising through preliminary audits and profitability assessment is correct.

I have practical experience working with Google Ads, conducting audits of advertising accounts, analyzing search demand, competitive environment, and assessing the feasibility of launching advertising campaigns. During the audit, I pay attention not only to the account settings but also to the quality of landing pages, the accuracy of conversion tracking, and potential budget loss points.

As a result of my work, you will receive a reasoned conclusion regarding:

- the feasibility of launching or relaunching Google Ads;
… - the recommended campaign structure;
- estimated budgets and potential risks;
- recommendations for improving the website for effective work with search traffic.

I currently do not have cases specifically in the field of language schools, so I do not want to mislead you. At the same time, I have experience working with projects in the service sector and lead generation, where the main task was to obtain quality applications and optimize conversion costs.

I would be happy to discuss the details and answer your questions.

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Hello!) I understand the task. I have strong experience in promoting language schools through Google Ads, so your task is clear to me.

It is important to first soberly assess the potential of the channel: what was done in previous launches, which queries generated traffic, where the budget was spent, what the quality of leads was, whether the landing pages are ready for a B2B / IT audience, and at what CPA Google Ads can be profitable.

Regarding one of the recent relevant cases:
I worked with a language school. With a budget of $982, we achieved a CPL of $5.01 and an ROI based on LTV of 1369%. The focus there was on hot demand, campaign structure, offer, relevant ads, and quick processing of applications.

What I will do in the audit:
- Analyze previous campaigns: keywords, queries, negative keywords, bids, ads, budgets, conversions, CPA
… - Look at which directions could provide quality traffic and which should be turned off or restructured
- Check the landing pages for Business English / IT English: offer, structure, CTA, trust, application form, arguments for corporate clients
- Assess the current auction and competition for key queries
- Provide a conclusion on whether it makes sense to relaunch Google Ads now, with what budget, what structure, and what expected CPA
- Specifically outline which campaigns should be launched first: search for hot demand, brand/competitors, remarketing, or separate groups for the corporate segment.

From experience, I can say that there is a significant difference in language schools between general queries like "English online" and narrow queries for business, IT, corporate training, and specific needs. In your case, I would evaluate not only the cost of the application but also the potential quality of the lead, the deal cycle, and the client's LTV.

I am ready to conduct an expert audit, provide a clear conclusion on the feasibility of Google Ads, and show under what conditions this channel can be profitable for your school.

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Hello! I have reviewed your project and am ready to start working. I am confident that I can meet all your expectations.

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Sergiy, congratulations!

My name is Andriy, I am a media buyer with over 4 years of experience working with Google and Meta Ads, and I know well how to effectively use this tool to attract clients in your niche. I am also familiar with all the issues that may arise during the launch of advertising campaigns📈

I offer a consultation during which we will:
-analyze your current request;
-determine the start of promotion and structure;
-provide practical recommendations to increase conversion;
-plan the further campaign strategy for sales.
…
Would it be convenient to have a short online meeting soon?

💱Scalable lead generation for an educational product: 407K leads for $0.22 + ROMI 2.1x (https://traffic-wave.notion.site/407-0-22-ROMI-2-1x-2f31dd3406af80c08ee1ecfcaf4224fc?source=copy_link)

💱 Lead generation for an online English school (NDA) (https://traffic-wave.notion.site/NDA-2f31dd3406af80dfaccff1a6dc5f2f50?source=copy_link)

💱 +9,500 applications for $11K: case of scaling a trading webinar (https://traffic-wave.notion.site/9-500-11K-2f31dd3406af80619bcbdb62fbc1089b?source=copy_link)

💱Lead generation through Meta Ads for an online project in the educational courses niche (https://traffic-wave.notion.site/Meta-Ads-2f31dd3406af8016a804fdbdfab30f53?source=copy_link)

💱 Meta Ads: CPA €1.86 registrations for a language mobile application (https://traffic-wave.notion.site/Meta-Ads-CPA-1-86-2f21dd3406af8061924efa02b94cc759?source=copy_link)

About me in numbers:
30+ satisfied clients (USA, Canada, Europe, Australia)
12 months - average collaboration period
Average ROAS of projects - 350%
Average budget in work - $10,000+

I would like to get to know you and learn more about your project. Please write to me in private messages.
Have a great day!

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Hello, Serhiy!

https://freelancehunt.com/showcase/work/optimizatsiya-reklamnogo-kabinetu-movnoyi-shkoli/1980539.html

Total practical experience with contextual advertising – 6 years.

I am ready to start the project right now :)

The cost includes the execution of your technical specifications and one month of managing this Advertising account.

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Hello! My name is Dmytro. I am among the TOP-50 best specialists on the platform with experience in marketing for brands such as Kyivstar, Volia, and Yamaha. I specialize in building a systematic flow of clients through Google Ads without wasting the budget.
I have analyzed your task. My goal is not just to "click buttons and launch ads," but to bring the project to a target cost per order/lead (CPA) that will be beneficial for your business.
Why you should trust the project to me:
Budget protection: Modern Google Ads (especially Performance Max) initially works like a vacuum cleaner. My task as an expert is to rigorously clean up junk traffic, bots, and empty clicks daily, saving up to 30% of your budget.
Deep analytics (GTM / GA4): I set up precise tracking. You will see the actual profit and cost of each application in a convenient dashboard. For businesses with CRM, I additionally set up the import of offline conversions (payments) — so that the ads are optimized for real money in the cash register, not for empty registrations.
Official bonus: As a Google partner, I will help you connect a bonus of up to 10,000 UAH to the balance for a new account.
Security: Over 60 positive reviews and successful projects through Safe — your money and reputation are in reliable hands.
I work systematically, with clear reporting and recording of working periods.
I am ready to send you my author checklist for free to check the niche before launching, so we can immediately identify weaknesses.
… Message me in chat — we will discuss your KPIs, current website conversions, and advertising payback periods.

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