Provision of Services for Logo, Visual Identity, Graphic Charter, and Templates

Project Scope:

Looking for proposals from qualified freelancers to provide comprehensive branding and design services, including:

1. Redesign of the Logo:

   • Migration of the existing logo from Adobe Illustrator to Affinity Designer 2.

   • Logo Optimisation

   • Creation of graphic principles constituting a cohesive and modern visual identity.

2. Development of the Graphic Charter:

   • Delivery of a complete graphic charter for Nuwa Ltd and its associated brands (XR Ireland and 1Cluster).

   • Design and delivery of templates for:

     • Letterhead

     • E-mail signature

     • PowerPoint presentation slide masters

     • Social media platforms (LinkedIn, Instagram, Facebook, Twitter, BlueSky)

     • Logo Path-Animation in PowerPoint for Presentation Intro, Outro and Video packaging

     • Promotional items

3. Creation of Brand Identities and Guidelines:

   • Development of brand identities, assets and and guidelines aligned with company's mission, vision, and target sectors.

   • Suggestions for typographic updates and space visual balance conventions across all three brands.

4. Templates for Group Logo and Associated Brands:

   • Design of scalable templates ensuring cohesion between Nuwa’s logo and its associated brands (XR Ireland and 1Cluster).

Context:

Nuwa Ltd Overview

Nuwa Ltd is a purpose-led organisation dedicated to enabling global social impact through innovation. 
Our focus lies on scaling and strengthening global social impact across multiple sectors, including:

• Humanitarian and Emergency & Disaster Response
• Music, Cultural, and Heritage Sectors
• Entertainment and Performing Arts

Our vision is to position Nuwa as a European Centre of Excellence and Innovation Partner for socio-economic impact. We embrace innovation, collaboration, and empathy, striving to inspire passion and purpose.

With values rooted in purposeful collaboration, customer success, empathy, and outcome-driven excellence, Nuwa is on a mission to continue defend a better future for generations to come.

Associated Brands:

1. XR Ireland

   • Offers XR technology consultancy, integration, and platform development services.

   • Purpose: Driving XR innovation to enhance collaboration, training, and immersive audience engagement.

   • Outcome: Enhanced creativity, improved learning outcomes, and differentiated brand experiences.

2. 1Cluster

   • Provides Managed IT Services, Co-Managed Security, and Cloud & ICT Licensing solutions.

   • Purpose: Preparing organisations for growth by optimising IT infrastructure and enhancing operational resilience.

   • Outcome: Improved IT efficiency, security, sustainability, and business agility.

Deliverables:

1. Redesigned Logo and Visual Identity:

   • Modernised and scalable logo design optimised for digital and print use.

   • Definition of primary and secondary colour palettes, typography, Do's, Don't, Supporting visual elements, and other.

2. Graphic Charter:

   • Comprehensive brand guidelines, including use cases for online, offline, and multimedia platforms.

   • Ready-to-use templates for:

     • Official documents (letterhead, e-mail signature, etc.)

     • Social media visuals

     • Video graphics and promotional materials

     • PowerPoint Presentation slide masters

3. Templates for Logos and Branding Materials:

   • Editable and scalable templates for Nuwa and its associated brands (XR Ireland, 1Cluster) in Affinity Designer 2.

Requirements for Proposals:

The proposal must include:

1.  Profile

   • Overview of your expertise in branding and design.

   • Portfolio showcasing relevant projects.

2. Proposed Approach

   • Suggested methodology for logo redesign, visual identity creation, and brand naming.

   • Timeline and milestones for delivery of all components.

Reference Material:

https://www.grapheine.com/portfolio/global-pos-retail-performance-identite-visuelle

https://www.grapheine.com/portfolio/france-universites-naming-et-identite-visuelle

https://www.grapheine.com/portfolio/centre-culturel-cco-villeurbanne

https://www.grapheine.com/portfolio/smag-agriculture-digitale

https://www.grapheine.com/portfolio/initiall-logement-naming-identite-visuelle

https://www.grapheine.com/portfolio/mobility-de-vinci-energies-identite-visuelle 

https://www.grapheine.com/portfolio/groupe-iliad-free-telecom-identite-visuelle

https://www.grapheine.com/portfolio/institut-de-physique-du-globe-de-paris-identite-visuelle

https://www.grapheine.com/portfolio/universite-de-lille-identite-visuelle

https://www.grapheine.com/portfolio/chemlys-science-technologie-identite-visuelle

https://www.grapheine.com/portfolio/observatoire-paris-universite-identite-visuelle

https://www.grapheine.com/portfolio/france-cohortes-identite-visuelle

https://www.grapheine.com/portfolio/carbone4-conseil-identite-visuelle

https://www.grapheine.com/portfolio/frs-fondation-pour-la-recherche-strategique

https://www.grapheine.com/portfolio/branding-institut-de-recherche-developpement

Brands:

https://www.nuwa.ie (Outdated website, complete redesign, migration planned for 2025Q1)

https://www.xrireland.com

https://www.1cluster.com