Project Description:
We opened an escape room in Lyon six months ago.
Our website: https://lyon-escape-game.fr/.
We have two themed rooms:
1. Medieval room in the style of Harry Potter (https://lyon-escape-game.fr/heritage-sorcier)
2. Steampunk room (https://lyon-escape-game.fr/mecanisation)
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Currently, we advertise through Google Ads (Performance Max) and Facebook (1 video for each room, 1 video for both rooms, and 1 video for gift certificates).
Project Goal:
We are looking for an experienced marketer who will help us update our current advertising campaigns and propose new effective strategies. The specialist should:
1. Develop new ideas for advertising campaigns based on existing materials (photos and videos).
2. Propose a publication strategy for social networks (Facebook, Instagram).
3. Implement the proposed advertising campaigns.
4. Monitor the progress and effectiveness of advertising campaigns, as well as make improvements as necessary.
Candidate Requirements:
- Experience in digital marketing and creating advertising campaigns.
- Knowledge and experience with Google Ads and Facebook Ads.
- Ability to analyze the results of advertising campaigns and suggest ways to improve them.
- Ability to work with trackers (Google Ads Conversions, GA4, Facebook Pixel).
Additional Information:
- We have all the necessary photo and video materials.
- All trackers and pixels are already installed.
- Translating texts and materials is not a problem.
Expected Results:
- Improvement and updating of existing advertising materials as they become monotonous.
- Increase in the effectiveness of advertising campaigns.
- Increase in the number of bookings for escape rooms.
- Increase in brand recognition in the market.
If you are interested in this project and have the necessary skills, please submit an application with a description of your experience and examples of successful advertising campaigns you have worked on before.
Regards,