1. General provisions:
1.1. Project name: Website for the mini-course “How to choose equipment for home (solar station, inverter or battery) which to buy and when is the best time?”
1.2. Project goal: To create an informational website that will present a mini-course on solar electric systems, where users can familiarize themselves with information about the course (who it is for, what the mini-course program is, how long it will last, what a person will be able to do after completing the mini-course), learn about the speakers, view packages and the possibility to purchase them (when purchasing, the person should be redirected to WayForPay and added to the funnel in SmartSender). It is also necessary for a person to be able to leave a request for a consultation in case of interest
1.3. Target audience:
Audience:
Problems
Target audience - installers -
- There are no installers, they are afraid of TCK, have left, there are no experts. There are more objects than people to install them.
- Those who are installers do not teach others due to being overloaded, even for money
- There is no proper online training to increase qualifications
- There are no jobs that pay well
- There is a lack of knowledge about what to do, so they stay at home. Older, younger. No skills.
- Expensive online training without understanding whether they will engage in it or not. Therefore, they are not ready to buy
- There is no money for expensive courses
Target audience - people who want/are forced to do it themselves -
- There is no clear training for installation at home
- They have bought products for themselves, but have no knowledge of how to launch it, install it safely at home (Deye)
- There are no installers to do it, they have to figure it out themselves
- Fear that they will install something wrong and the house or equipment inside will burn down.
- Savings, because they bought it themselves, spent money, “am I not a man, can’t I install it myself”
- Speed of installation. Anyone can order, but they cannot install because they do not know how
- Incompatibility of the equipment they buy.
- Desire to save. They do not understand what they are paying for
- It will break 3 times in half a year. And then they will go for expensive ones.
- After purchasing on OLX or Aliexpress, there are no guarantees and service
- There are no services for repairs
- Reprogramming is needed for the equipment (the course has little about this)
- (1 course) cheaper inverters are VERY noisy. It interferes with sleep, discomfort for the apartment. There may be an unpleasant smell.
Target audience among installers
Men, from 18 to 25 years old. And probably older, 45-65 years old. (those who are easier according to TCK) But here you can provide feedback.
Protectors
Electricians - anyone can do it
Laborers, construction workers, security guards, loaders, etc.
Students looking for work.
Installers
Freelancers from the village, installed for themselves, and then in the neighboring house
Vocational school graduates
Target audience among people doing their own homes
- Men from 27 years old, those who have the ability to buy equipment for themselves.
Often entrepreneurs, migrant workers. Homeowners.
- Most
- IT specialists
- Remote workers with money.
- Gamers
- Families with children in apartments (to charge gadgets)
Note:
For clarity and convenience of development, it is proposed to take the website Stanislav Huliaiev as a basis, adapting its structure and design to the needs of the mini-course on solar electric systems.
If you have additional requirements or wishes, please let us know.