What we need to do: Creating a cohesive image that reflects the company's values with diverse areas of activity.
For the structure of the parent brand BIZEMIGRANT, a very flexible design system needs to be created to work further with the brand architecture and develop identity. At the moment, the BIZEMIGRANT brand is a personal brand of a media founder.
Currently, we are working on creating integrated strategies for each sub-brand, rather than isolated strategies, and defining the relationships of sub-brands with the parent brand.
Our goal is to unlock the company's potential at all levels, shifting from individual marketing approaches to a holistic strategy.
At the moment, each area of activity operates separately without a unified concept. There is a need to create a unified design system for developing a future marketing strategy. The parent brand should strengthen all key areas of activity, allowing us to find points of synergy between the parent brand and sub-brands, and paths for growth.
The overall marketing strategy will be quite extensive, which in turn will have a positive impact on the founder's personal brand.
In our business architecture, we have 5 business areas:
1. Construction: 1.1 Construction Poland, 1.2. Construction Belgium, 1.3. Construction Germany
2. Recruitment
3. Legislation
4. Education (As the main direction is construction, the Education direction is needed to educate project managers and construction supervisors. Also, for reputation.)
5. Business committee (Construction committee at the Association of Ukrainian Business - reputation + attracting investors for future development projects)
6. This architecture must include the personal brand of Roman Bizemigrant.
Strategic positioning
Each direction has its unique name and logo, but all adhere to a unified design system. The main goal is to preserve the main BIZEMIGRANT brand and expand its influence through the BIZEMIGRANT Media platform and reinforce consolidation by unifying in a single design system.
All logos may differ but must adhere to a common design system and branding approach.
It is possible to create an abbreviation for the parent brand for use on labels and branding elements, serving as a quality mark (but not mandatory).
Company names:
BIZEMIGRANT,
BIZEMIGRANT MEDIA hub,
CONSTRUCTANT,
RECRUTANT,
LEGISLANT,
EDUCANT,
COMMITANT.
Distribution channels and sales geography: Poland, Germany, Belgium
Target audience profile: Very broad audience
Elements of the logo composition (remove unnecessary points)?
Which word or phrase will be used in the logo?
Company names
BIZEMIGRANT,
BIZEMIGRANT MEDIA hub,
CONSTRUCTANT,
RECRUTANT,
LEGISLANT,
EDUCANT,
COMMITANT.
Should the logo be bilingual or trilingual? - no
Does the company have a slogan to add to the logo? - no
What should be depicted in the logo? - company name and a graphic element related to the type of activity.
Is the logo being created for the first time or is it being rebranded (if rebranded, add an image of the current logo)? - reference to the existing BIZEMIGRANT logo in the attached file.
Indicate if the logo heritage needs to be preserved (new logo should have features of the previous one): Yes, the style identity should be traced from the BIZEMIGRANT logo
What should the logo be like (remove unnecessary points)?
What image should the company convey through the corporate style (remove unnecessary points)?
company strength, stability
solidity, respectability
evolution, development, elevation
dynamics, moving forward
modernity, innovation
For which media should the corporate style be developed (remove unnecessary points)?
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