There are two products: https://abctalkwithme.com
Alphabet cubes with augmented reality, and alphabet cards with augmented reality.
It is necessary to select an SEO core for Google and Prom.
And based on the SEO, create a description for Prom.
I AM WAITING: Familiarize yourself with the workflow
Make a proposal regarding deadlines, price, indicate the tools you will use
Workflow and documents to be provided:
1) Selection of a list of words in GOOGLE in Ukrainian and Russian.
FIRST LIST
Use SerpStat (there is a database for Google Ukraine), SE Ranking (volumes, difficulty, competitor analysis), Google Keyword Planner
Search for keywords, competitors
Output - keywords that are searched but have low competition (in Semrush, I will look for the yellow and green zones)
Output - TABLE 1: Keyword, number of searches per month, competition. At least 30 keywords.
In one tab UA, in another ru
Do not take high-frequency words (for example, alphabet), as you will see high competition for them. The top of the list will be mixed with promo keywords.
Next, work on PROM
- main competitors (list, TABLE 2, include MAIN ATTRIBUTES/FILTERS that competitors have). If there are few direct competitors - highlight products that are searched for, in which we want to find traffic
- Search for keywords based on "tails and suggestions". When searching, write down suggestions and popular search queries.
- Evaluate "demand/competition" and sort by priorities
Create a table with columns for found phrases (at the bottom). Add Google keywords to the table.
TABLE 3
In one tab RU, in another UA
Query | UA/RU | Prom Category | Volume (Google/Serpstat) | Competition according to Google | Competition (number of offers on Prom) for this query | Intent | Note.
Intent (English intent) — is the user's intention behind the search query: what exactly they want to do. For the marketplace Prom.ua, it is convenient to divide into 3 practical categories:
Transactional (buy now) — "купити/ціна", brand+model, size/color, "доставка сьогодні", "для… (specific task)".
Example: "power bank 20000 mah romoss", "children's toy made of wood 3+".
Commercial (selection/comparison) — "кращий/топ", "відгуки", "порівняння", "який обрати", "для подарунка".
Example: "which electric scooter up to 20 thousand UAH", "top headphones up to 1000 UAH".
Informational (find out/how it works) — "що це", "як користуватись", "інструкція", "огляд".
Example: "what is струмолін", "how to choose an orthopedic pillow".
Why is this in the table?
Intent helps to weigh priorities: transactional queries convert more often → they can be given more weight in ranking
Next, I will help calculate priorities, confirm the list
Group phrases by meaning:
Main (2–3 pcs.) → will go into the title and "Search Queries".
Characteristics/modifiers → in portal characteristics (filters) and, if necessary, in the tail of the title.
Long/narrow (3–5 words) → only in "Search Queries" as separate phrases (do not stretch "portyanki"; long phrases are better broken down)
Create descriptions based on agreed keywords and provide all other fields for Prom
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Product videos, watch them, they are short:
https://youtube.com/shorts/GTh-aOb91Ok?feature=share
https://youtube.com/shorts/A_GP7mtts3c?feature=share
Here are product descriptions in English that I made for Amazon (I don't know how relevant they are, but take a look):
Cubes:
https://www.amazon.com/dp/B0FK2GBVLX
Cards:
https://www.amazon.com/dp/B0FKCQXDWF
In Ukrainian, you can see descriptions here:
https://ua.abctalkwithme.com/uk/s/946/store
Product descriptions in English that I made for Amazon (I don't know how relevant they are, but take a look):
Cubes:
https://www.amazon.com/dp/B0FK2GBVLX
Cards:
https://www.amazon.com/dp/B0FKCQXDWF
In Ukrainian, you can see descriptions here:
https://ua.abctalkwithme.com/
"pains":
- Effective teaching of a child the English alphabet in a game form, without coercion and tears
- Get the child out of the smartphone into the "physical" world. Combine digital and physical.
- Enjoy learning with the child together in a game form with augmented reality
- Parents not good at English? No problem! The program will teach itself!
- Children with special needs? Effective learning system