We are looking for an experienced SEO specialist for the comprehensive development of the website of the American HVAC company Levano Pro HVAC Solutions.
Website: levanohvac.com
Work region: Sacramento, Roseville, Rocklin, Folsom, and other cities in the Greater Sacramento Area, California.
The main goal is to increase organic traffic, website visibility on Google, and the number of requests for HVAC equipment repair, maintenance, and installation.
Main tasks
- Conduct a full SEO audit of the website:
- technical errors;
- page indexing;
- site structure;
- loading speed and Core Web Vitals;
- duplicates, redirects, canonical, sitemap, robots.txt;
- analysis of Google Search Console and GA4.
- Conduct a competitor analysis in Sacramento and surrounding cities.
- Gather and cluster the semantic core by directions:
- AC repair;
- furnace repair;
- heat pump installation and repair;
- HVAC installation and replacement;
- HVAC maintenance;
- ductwork;
- mini-split systems;
- indoor air quality;
- emergency HVAC service;
- local queries by cities and districts.
- Develop the SEO structure of the website:
- service pages;
- city pages;
- pages for specific types of equipment;
- blog and informational content;
- internal linking.
- Optimize existing pages:
- Title;
- Meta Description;
- H1–H3;
- URL;
- text content;
- images and ALT;
- internal links;
- FAQ blocks;
- Schema Markup.
- Develop a Local SEO strategy:
- optimization for Sacramento and service area cities;
- working with Google Business Profile;
- local directories and citations;
- NAP consistency;
- review acquisition strategy;
- local links.
- Prepare a content plan for at least 3–6 months.
- Propose a website promotion strategy in AI search and recommendations:
- Google AI Overviews;
- ChatGPT;
- Perplexity;
- Bing Copilot;
- other AI services.
- Prepare a plan for external promotion and link building without using dangerous or "gray" methods.
Technical information
The website runs on WordPress.
Uses Yoast SEO and custom fields Carbon Fields.
Expected result of the first stage
- full SEO audit;
- list of technical errors with priorities;
- competitor analysis;
- semantic core;
- recommended site structure;
- page optimization plan;
- content plan;
- Local SEO plan;
- external promotion strategy;
- work plan for 3–6 months;
- KPI forecast and reporting system.
Requirements for the specialist
- real experience in SEO promotion of local businesses;
- experience working with the US market;
- preferably experience in HVAC, home services, plumbing, electrical, or related fields;
- understanding of Local SEO and Google Business Profile;
- experience working with WordPress;
- ability to work with English-language semantics;
- knowledge of Google Search Console, GA4, Ahrefs, Semrush, or similar services;
- willingness to show cases and confirmed results.
In your response, please indicate:
- Examples of websites in the US that you have promoted.
- Have you worked with Local SEO?
- Do you have experience in HVAC or home services?
- What action plan do you propose for the first 30 days?
- What KPIs do you use?
- Cost of the first stage and subsequent monthly support.
- What works are included in your cost?
- What paid SEO services do you use?
We are considering a long-term collaboration provided there is transparent work and measurable results.
