About the project:
Our team is engaged in the development of mini-courses on the operation and installation of solar power systems:
- to help people become more energy-independent
- to assist in installing solar systems without specialists, and save money.
The course is created in the format of small videos that can help to quickly understand the material.
Course speaker:
- A specialist with 5+ years of experience in the field of solar energy,
- A certified solar system design engineer
- Participant in over 200 solar system installation projects of various capacities.
Requirements:
- Successful cases of launching Meta advertising campaigns with a budget of 50k UAH per month.
- Practical cases of scaling educational products.
- Ability to work with end-to-end analytics
- Setting up Zapier or similar tools
Scope of work:
1. Working with various lead generation strategies (messenger, chatbots, landing pages, etc.)
2. Creating and setting up an advertising account.
3. Developing creatives (photos and videos) and texts for advertising.
4. Launching and optimizing advertising campaigns.
5. Analytics and reporting.
Terms of cooperation:
- Quick project launch (up to 5 days).
- Advertising test period - from 14 days.
- Payment: 50% advance, 50% after completion of work.
- Mandatory regular reporting on work stages.
- Twice a week 15-minute calls in the format: report + tasks.
Work process:
1. Filling out the brief - Client
2. Visualizing the strategy in Miro - Specialist.
3. Creating creatives - Specialist.
4. Approving creatives and design before launch - Client.
5. Setting up the Facebook account, creating a group with visuals (if needed) - Specialist.
6. Approving texts and creatives before publication - Client
7. Setting up UTM tags, analytics, Facebook Pixel - Specialist.
8. Providing access to advertising accounts and CRM for analytics - Client and Specialist.
Expected result:
- ROAS from 1:3, preferably 1:5
- Working with budgets from 40k UAH per month
- Improving conversion rates for lead/payment
- Reducing customer acquisition costs.
To participate in the project, please send examples of successful cases.
