Looking for an SMM specialist to carry out a project on analyzing and building a system for managing Instagram accounts in the beauty niche.
Currently, there are 3 Instagram accounts.
The project task is to organize the accounts, establish a clear content system, and prepare everything for further regular management.
Scope of work within the project:
1. Analysis
- niche and competitor analysis
- brief audit of each account
- identification of strengths and weaknesses
2. Profile packaging
- recommendations for profile header
- structure of relevant stories
- visual logic of the account
3. Content strategy
- content strategy for attracting clients
- content plan for at least 1 month
- sections, formats, logic of publications
- ideas and scenarios for stories
4. Content
- examples of texts or clear briefs for texts
- recommendations for photos/videos
- selection of references
- understanding of what content is needed and why
5. Reporting
- brief final report for each account
- recommendations for further management
Some photos and videos will be provided.
It is also important to have the ability to independently find and adapt content for the project's tasks.
Requirements for the specialist:
- experience in the beauty niche
- experience in permanent makeup is mandatory
- relevant experience in cosmetology is also applicable
- understanding of visuals and selling content
- systematic approach
Format:
- remote
- project work
- fixed budget
Project budget: 15,000 UAH
(guideline — 3 accounts within one project)
When responding, please indicate:
- briefly about your experience
- which beauty directions you have worked with
- examples of Instagram accounts / cases
- experience specifically in permanent makeup
Upon completion of the project, further tasks may be discussed as a separate stage.