For whom?
companies engaged in EAP (Employee Assistance Program) psychological support for employees (individual and group consultations, webinars, seminars, training, managerial consultations, etc.).
History
Previously, social networks were not being filled, no promotion was being done.
Target audience
80% HR managers;
10% managers, business owners;
10% employees of companies receiving this service.
We need to manage
Facebook (156 followers)
Instagram (27 followers)
and partially LinkedIN (page registered but inactive)
Specialist functions
Developing a content plan (for 7-14 days, with adjustments during work)
Developing content funnels (with clear goals - subscriptions, reach, transition to our required resource)
Account packaging
Posting (writing posts, creating graphic, photo, and video content, Stories, Reels)
Promotion (working with funnels)
Analyzing results, continuous adjustments
Engaging with the audience (comments, discussions) - we will agree on the best approach
Scope of work
Not extensive, approximately 8-15 publications per month. We will discuss the optimal plan.
We provide
— Partial marketing strategy (what will be needed)
— Competitor analysis
— Design for social media packaging, publication style
— Descriptions for pages
— Ready texts about the company and services
— Categorical rubricator and hashtags (for discussion)
— Also possible periodic involvement of our designer to create new layout templates
I will be waiting for feedback from those interested in the topic of employee psychological support, with experience in business services, psychology, b2b.
Please send a brief about yourself, your experience (with examples), and payment preferences.