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PROJECT BRIEF FOR WEBSITE DEVELOPMENT
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▸ TYPE OF WEBSITE: Landing
▸ Date: 21.04.2026
┌─ STAGE 1. BUSINESS AND WEBSITE GOAL ───────────────
1. Main goal of the website
→ Applications / leads
2. Main product or service
→ Spa salon for tantric and relaxing massage in Krakow for men, women, and couples sessions
3. Target audience
→ 25–45 years old, B2B | Local residents of Krakow and tourists. Income: average and above average. Interests: relaxation, quality massage, leisure, aesthetic pleasure, learning new things.
4. Key advantages (3–5 points)
→ 1. Professional masters providing quality service.
2. Location: in the city center with good transport links and parking.
3. Working with quality materials and high hygiene standards.
4. Author's programs focused on client wishes.
5. Loyalty system as compliments from the establishment.
┌─ STAGE 2. STRUCTURE AND PAGES ──────────────
1. What blocks are needed on the page?
→ Offer / Hero, Advantages, Cases / portfolio, Reviews, Price / rates, FAQ, Application form, Contacts
2. Approximate number of screens
→ 6–10
┌─ STAGE 3. CONTENT ───────────────────────────
1. Readiness of texts
→ Needs revision
2. Availability of photos / videos
→ Only stock
3. Is there a logo and corporate style?
→ Only logo
4. Social proof
→ Nothing available
5. Are there real results / figures / examples of work?
→ Partially, No | the salon is opening in Krakow, previously we did not operate in Poland, so currently - no. But after some time I would like to add this information
6. Is it necessary to write SEO texts from scratch?
→ Only key ones
┌─ STAGE 4. DESIGN AND UX ───────────────────────
1. Website style
→ Minimalism, Premium / luxury
2. Colors to be used
→ Green | I would like a light background and the warmest shades possible
3. Colors that cannot be used
→ Bright, neon
4. Websites that are liked (and what exactly)
→ Unfortunately, I cannot copy the link into the cell
5. Device priority
→ Mobile-first
┌─ STAGE 5. FUNCTIONALITY ────────────────────────
1. Is an admin panel needed for editing?
→ Yes, mandatory
2. Are forms needed on the website?
→ Application form
3. Integration with CRM?
→ To be discussed, Google Sheets
4. Integration with messengers?
→ WhatsApp
┌─ STAGE 6. TECHNICAL PART ─────────────────
1. Is there a domain?
→ No — need help
2. Is there hosting?
→ Need advice
3. Is there a current website (redesign)?
→ No, from scratch
4. Speed priority (PageSpeed)?
→ Important
┌─ STAGE 7. DEADLINES AND BUDGET ────────────────────
1. Desired launch date
→ 1 month, Up to 2 weeks
2. Estimated budget
→ $600–1500
3. Is support needed after launch?
→ Occasionally upon request
4. Who makes the final decision?
→ I alone
5. Additional comments / wishes
→ Ideally, it should be as simple to use, readable, and help in selling the service.
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