UX/UI & CRO Audit: Optimization of conversion for Shopify website (sportswear Italy/EU)

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I am ready to start working, I will be happy to help with minimal deadlines 😉
I have experience working on similar projects. 🌼 (There are reviews on this topic and work in the portfolio)
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Hello! I have been developing and promoting online stores for over 5 years. I have experience conducting CRO based on Plerdy (Ukrainian equivalent of Hotjar) - in projects, I managed to increase the conversion from ~2% to ~4% after implementing changes.

From my experience, in 70% of cases, the reason for low conversion is the checkout: a complicated path, too many fields, upsells that hinder completing the purchase, or unusual payment systems.

The second common reason is irrelevant traffic. In the lingerie niche, this is especially noticeable: part of the audience comes to "look," and not always even at the actual product.

Therefore, I do not limit myself to just analyzing the website. I look at the entire funnel:
- I analyze advertising campaigns and the keywords that bring in traffic;
- I check the alignment of the unique selling proposition and user expectations;
… - I go through the entire customer journey myself (test purchases) to find real barriers.

My audit will include:
1) analysis of Google Analytics
2) analysis of heatmaps / user behavior
3) UX/UI audit of the website and checkout
4) specific change proposals prioritized (quick fixes + long-term improvements)

I would be happy to collaborate!

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Good day, we specialize in the development and promotion of websites since 2018. We have extensive experience working with various websites and online stores. I suggest filling out the brief to create a commercial proposal for you. Brief for website development - https://lionex.com.ua/s/brief-na-rozrobku-saitu Online store - https://lionex.com.ua/s/brief-na-internet-magazyn Landing - https://lionex.com.ua/s/brief-na-lending SEO - https://lionex.com.ua/s/brief-na-seo-audyt We also offer a cool platform for quick text rewriting - https://textory.com.ua/go/kFoMHu3N On the site, you can also familiarize yourself with our works) If you have any questions, feel free to contact us, and we will gladly provide consultation.

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Hello,

I am confident that I can accurately identify why users leave the site during the checkout process and offer clear and practical solutions to increase the conversion rate. With extensive experience in Shopify CRO, UX audits, and e-commerce psychology (especially in fashion), I will focus on converting your strong ATC into completed purchases.

I will start with an audit of the entire checkout process—from the cart to the thank-you page—to identify friction points, technical issues, and hidden drop-off spots. Next, I will conduct a mobile usability review (based on real user behavior), analyzing navigation, form friction, and one-handed usability. I will also assess trust signals (returns, shipping information, reviews) at key decision-making points. Finally, I will perform a technical speed check on mobile devices and provide a prioritized list of short-term fixes (quick wins) and long-term improvements to enhance the conversion rate.

I use a data-driven approach, utilizing tools such as GA4 and Hotjar, to explain why users leave the site and how to effectively fix it. Let’s coordinate your access to analytics so I can quickly provide accurate and effective recommendations.

I look forward to collaborating,

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Hello! The problem of zero conversion with high ATC (Add to Cart) is often rooted in critical barriers at the Checkout stage or the absence of local trust triggers, especially for the premium segment of Italian clothing. I will conduct a comprehensive audit of your funnel, using data from Google Analytics 4 and Hotjar heatmaps, to accurately determine at which specific field or button the user decides to leave. My analysis is focused on Mobile First: I will check the loading speed of payment scripts, the convenience of filling out forms with one hand, and the presence of mandatory Trust Signals (return policy, delivery times, SSL) directly in the checkout area. As a result, you will receive not just a list of comments, but a specific roadmap of corrections: from quick technical fixes (Short-term) to strategic usability improvements (Long-term) that directly affect the Conversion Rate. Please let me know which platform your store is built on (Shopify, WooCommerce, Magento?) and whether you have quick payment methods such as Apple Pay or PayPal enabled?

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Hello!
I am a Shopify specialist with over 3 years of experience. I create effective turnkey stores, engage in design, technical setup, CRO, SEO optimization, email marketing, and launching advertising (Google/Meta Ads).
I am ready to take on your project.

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