Management and optimization of contextual advertising for a legal services website

We need an experienced Google Ads specialist for an online office furniture store. We are not looking for someone to "launch ads." We are looking for a specialist who will take responsibility for the account and work systematically towards results. The situation is as follows: Until August 2023, Google Ads was generating stable sales. Then the effectiveness began to decline, and after April 2025, sales through Google Ads dropped significantly. We operate in Ukraine. We have: • our own production; • Search, Shopping, and Performance Max; • mid-range and above average price segment; • free delivery and assembly. We need: • to conduct an account audit; • to find the reason for the decline in sales; • to propose your vision of the situation and an action plan; • to independently implement the necessary changes; • to regularly manage the account, test hypotheses, optimize campaigns, and work on increasing sales. We would like to work with someone who does not just perform technical tasks in a template manner but has a broader understanding of marketing issues, proposes solutions, and keeps the account in good condition.

We are looking for an experienced specialist or freelancer to set up and further support Google Ads advertising campaigns for the website: https://contourenterprise.com.ua/About the project Contour Enterprise is a modern ERP system of European development for comprehensive automation of enterprises in manufacturing, trade, construction, and services. The main target audience is Ukrainian enterprises looking for a modern alternative to 1C/BAS.Tasks to be completed Set up Google Ads advertising campaigns: search advertising; if necessary, Performance Max; remarketing. Gather and group keywords. Create effective ad copies and extensions. Set up conversion tracking (applications, calls, forms, etc.). Filter out non-target traffic. Continuously optimize advertising campaigns to improve results. Provide regular reports with results and recommendations.

Online store for podiatric cosmetics and products: https://podologiczny-sklep.com.pl/ We are looking for a person with experience in selling cosmetics or similar products in the GEO Poland The first project is for 2 weeks; if you achieve the agreed goals, we are ready to cooperate on a permanent basis. Alternatively, we offer a percentage of sales with an agreed ROAS; in this case, we expect your proposals. Project goal: Achieve a ROAS of 350-400% with an advertising budget of 2000 PLN in the first two weeks of work. We have statistics on customers. If cooperation continues, we plan a budget of 8000 PLN for the next 4 weeks, expecting a ROAS also at the level of 400%. This ROAS applies to 90% of the products on the site with a price up to 200 PLN. The project should include: Launching campaigns for popular products Launching advertising campaigns for subscriptions, for B2B clients, specialists who can buy at wholesale prices Local sales in an offline store in Warsaw or others GEO: Poland Languages of the target audience: • Polish • Ukrainian • Russian Until May, we maintained a ROAS of 400% with a small budget in performance max. After that, we started collaborating with a contractor who spent 1,000 dollars with a ROAS of 130%, which for us resulted in very significant losses in sales.

You need to submit an appeal for the blocking of the Google Ads campaign. It is possible to make changes to the settings according to Google's requirements.

Need to set up full GA4 Ecommerce analytics for a Laravel site. I will send the link to the site in a private message. The site has two language versions: UA version: ua/ RU version: ua/ru Basic GA4/GTM is already installed, click events are already set up. But we need full e-commerce, not just clicks on buttons. Need to ensure that e-commerce reports in GA4 are filled correctly: - “Purchases in the online store” - products - cart - transactions - revenue - path to purchase - path to checkout There is a Laravel programmer on staff. If code changes are needed, the executor must prepare a precise technical specification for our programmer regarding dataLayer. Main tasks: 1. Check current GTM/GA4 settings. 2. Ensure there is no tag duplication or conflicts. 3. Prepare a precise technical specification for the Laravel programmer regarding dataLayer: - which events to send; - on which pages; - during which user actions; - which product parameters to send; - which order parameters to send; - how to send weights / product variants; - how to avoid purchase duplication. 4. After the dataLayer is implemented by the programmer — set up GTM. 5. Check all events through GTM Preview, Tag Assistant, and GA4 DebugView. 6. Check the operation of events separately on UA and RU versions of the site. 7. Provide a final report with screenshots. Required GA4 Ecommerce events: - view_item_list - viewing category / product list - select_item - click on a product from the list - view_item - viewing product card - add_to_cart - adding product to cart - remove_from_cart - removing product from cart - view_cart - viewing cart - begin_checkout - starting checkout - add_shipping_info - selecting shipping - add_payment_info - selecting payment - purchase - successful order / purchase - quick_order or generate_lead - if there is a quick order on the site For the product, the following needs to be sent: - item_id - item_name - item_category - item_variant - price - quantity Important: the site has products with different weights / variants. They need to be sent through item_variant, for example: 50 g, 100 g, 250 g. For the order, the following needs to be sent: - transaction_id - currency: UAH - value - shipping - tax - coupon, if available - items It is also desirable to send the language version of the site as a separate parameter, for example: language: "uk" language: "ru" So that in the future, purchases can be analyzed separately for UA and RU versions. Important requirements: 1. add_to_cart must trigger after the product is successfully added to the cart, not just on button click. 2. begin_checkout must actually trigger when starting the checkout. 3. purchase must trigger only once per order. 4. purchase must send the actual transaction_id. 5. If the user refreshes the “Thank you for your order” page, purchase should not duplicate. 6. If there is an external payment system, it needs to be checked to ensure the traffic source is not broken. 7. Clicks on buttons are not considered full e-commerce. 8. Current click events can be left, but they do not replace GA4 Ecommerce. The final report must include: - list of configured GTM tags; - list of GTM triggers; - list of GTM variables; - list of events sent to GA4; - screenshots of GTM Preview; - screenshots of GA4 DebugView; - screenshot of view_item; - screenshot of add_to_cart; - screenshot of begin_checkout; - screenshot of purchase; - screenshot of purchase with parameters transaction_id, value, currency, items; - confirmation that purchase is not duplicated; - confirmation that the order amount is sent correctly; - confirmation that products in the order are sent correctly; - confirmation that events work on UA and RU versions; - separate technical specification for the Laravel programmer regarding dataLayer. Success criteria: In GA4 DebugView, events view_item, add_to_cart, begin_checkout, and purchase must be visible with correct parameters. In purchase, the following must be present: - transaction_id - value - currency: UAH - items For products, the following must be sent: - item_id - item_name - item_category - item_variant - price - quantity After accumulating data in GA4 Monetization, e-commerce reports should start filling out.