Identify whether educational courses offer opportunities such as:
- Connection with reliable carriers.
- Factory inspection services before placing orders.
- Product inspection after order fulfillment.
- Sample inspection.
- Buyer services.
- Mentorship at all stages of the process of working with Chinese services.
Investigate existing training programs and courses in the market.
Determine the target audience for such courses.
Conduct an analysis of course content (what is taught, which services and processes are covered).
Study the pricing for these courses.
Identify the average duration of the courses.
Identify key players (course organizers).
Consider the possibility that educational courses may be disguised as training programs for the profession "Purchasing Manager from China". Study this niche as well.
Provide recommendations for creating a competitive product based on the obtained data.
Analyze free materials available on the internet and summarize what information is available for free and what is offered for a fee.
Analyze the demand for such courses on platforms where these courses are hosted, and determine the interest in these materials (for example, the number of reviews, students, comments, ratings).
Competitor Analysis: Identify key competitors in the market for educational courses on working with Chinese platforms and conduct a comparative analysis of their offerings, strengths and weaknesses, as well as their market strategy.
User Reviews and Course Quality Assessment: Collect feedback from students who have completed the courses and analyze their satisfaction with the course content, instructor support, and practical results they achieved after completing the courses.
Trends and Forecasts: Investigate whether there is a growing trend for courses on working with Chinese services, and make a demand forecast for such courses in the future. Include an analysis of current queries on platforms like Google Trends, YouTube, and other educational platforms.
Usability Analysis of Platforms Hosting Courses: Investigate how user-friendly the platforms hosting the courses are. Identify how easy it is for customers to find and enroll in a course, and whether there are entry barriers (e.g., registration requirements, regional restrictions).
Analysis of Learning Formats: Study in what format the courses are offered – webinars, video lectures, practical classes, live training, and which learning format is preferred by the target audience.