We are reaching out with a request to conduct a professional comprehensive audit of our current website, which was launched approximately a year ago by a new marketer.
Brief history and context:
Before the change, the old website was functioning steadily and delivering satisfactory results in organic search (mainly local queries related to Thai massage in Kyiv).
After the launch of the new website (about a year ago), the dynamics of traffic, positions, and conversions have significantly deteriorated.
We want to receive an objective independent assessment of the work done during this period, the reasons for the lack of growth, and recommendations for further actions.
What exactly needs to be checked as part of the audit:
Technical state of the website — indexing, loading speed, mobile responsiveness, code errors, robots.txt, sitemap, Core Web Vitals, etc.
Internal optimization — structure, meta tags, headings, internal linking, quality and relevance of content.
External factors — backlink profile, local SEO (Google Business Profile, citations, reviews), competition in the niche.
Comparison with the old website (if possible) — key changes that could have affected the results.
Analysis of the work done — what exactly was done over the year, whether the actions corresponded to best practices, why improvements are not observed.
Recommendations — a specific action plan for the short- and medium-term, priorities, expected effects, and estimated timelines.
Please include in your response:
The cost and scope of the audit (report in a format convenient for further use).
