Online Stores & E-commerce
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Redesign of the online store for agricultural machinery on Horoshop (Khoroshop)
Online Stores & E-commerceAs part of the redesign of the online store, the following was completed:
General settings:
1. Change of fonts according to brand style
… 2. Optimization of color scheme considering visual accessibility
3. Addition of section images
4. Change of template
Homepage:
1. Formation of the homepage structure and optimization of the header
2. Development of banners (adapted for mobile version)
3. Configuration of product carousels and cards
4. Addition and optimization of blocks: Advantages, Reviews, Catalog
5. Addition of reviews (up to 10 pcs.)
6. Full adaptation of the mobile version
Category page:
1. Configuration of subcategories, filters, product cards
2. Addition of navigation through related subcategories
Product page:
1. Rearrangement of blocks to improve structure
2. Configuration of characteristics, description, photos
3. Design of blocks Delivery / Payment / Warranty
4. Addition of dynamic carousels: Similar products, Recently viewed, Products from category
#redesign #Goodshop #online-store #design #Online-store #UI/UX-designer #optimization/speeding up #conversion
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Google ads for e-commerce - home chemistry store
Online Stores & E-commerceChallenge
IQ Buy is an online store with a wide selection of household chemicals. Before starting cooperation with the client, they needed a well-organized marketing strategy and a specific advertising plan that would realistically translate into sales. My main goal was to increase the number of purchases in the online store at the lowest possible conversion cost.
My actions
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Strategy and media plan
Initially, I prepared a comprehensive marketing strategy and a precise media plan tailored to the industry specifics and the client's budget. I analyzed the target group, competition, and advertising potential.
Audit and optimization of Google Ads account
Based on the previous audit, I made necessary changes to the advertising account: I organized the campaign structure, improved conversion tracking, and implemented new ad formats.
Ongoing campaign and website optimization
Since April 2024, I have been regularly managing Google Ads campaigns, continuously optimizing them. Simultaneously, I work on improvements to the website to enhance user experience and increase the number of completed purchases.
Results
Effective Google Ads campaigns with measurable results
Systematic increase in conversions month by month
Best purchase cost: 13.08 PLN
Average cart value: 239 PLN
Combining advertising activities and website optimization yields tangible results
Conclusions
A well-thought-out marketing strategy is the foundation of effective advertising activities
Regular audits and optimization of the Google Ads account genuinely increase campaign efficiency
Advertising alone is not enough – UX of the website also plays a huge role
Collaboration based on data analysis and a flexible approach yields the best results in e-commerce
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Prestashop Google Login
Online Stores & E-commerceSimple module for customer login using Google one-tap login process
Verified PS 1.7.8.0 and 8.0.1
Simple module for customer login using Google one-tap login
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This module adds a login button and embeds the login script on all pages. When the user logs into their Google account, the script will automatically prompt them to log into PrestaShop using their Google credentials.
The module will either log in the user or create a new customer account (not as a guest), using the provided email address. If the user has already entered their first and last name in the Google authentication system, this data will be used when creating the PrestaShop customer account. Otherwise, a placeholder will be used.
Each login and customer creation records an entry in the Prestashop log.
The module's admin configuration page contains step-by-step setup instructions.
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Prestashop Microsoft Clarity Module
Online Stores & E-commerceSimple Prestashop module for displaying the Microsoft Clarity tag for customers. The tag will not be displayed if you are logged in as an employee. Protects statistics from internal traffic.
This Prestashop module allows easy integration of the Microsoft Clarity tracking tag into your online store. It helps you understand user behavior on your website through session recordings and heatmaps, providing valuable insights for optimizing your store's performance.
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Mario-inox
Online Stores & E-commerceLayout of the mockups according to the client's ready design, programming of functionality, and integration on OpenCart CMS.
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E-commerce Website for Selling Laptops, Smartphones & Gadgets
Online Stores & E-commerceThanks to this platform, our client earned over $40,000 in online sales within the first 3 months of launch.
We developed a fast, responsive, and user-friendly e-commerce website tailored for selling laptops, smartphones, tablets, and other electronics. The platform allowed the client to shift from traditional retail to digital sales, reaching new customers and operating 24/7 without additional overhead.
… Key Features:
• Dynamic product catalog with real-time search and category filtering
• Product pages with detailed specs, image galleries, and reviews
• Shopping cart with instant price calculation and secure checkout
• Mobile-first design for smooth experience on any device
• Admin panel for inventory, pricing, and order management
Business Impact:
• $40,000+ in revenue in the first 3 months
• +70% increase in conversion rate compared to the previous website
• 2× more traffic due to better UX
• 80% less manual work through process automation
The project name and price are not disclosed due to the NDA.
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Redesign of the online store for garden products on Horoshop
Online Stores & E-commerceAs part of the redesign of the online store, the following was completed:
General settings:
1. Change of fonts according to brand style
… 2. Optimization of color scheme considering visual accessibility
3. Addition of section images
Homepage:
1. Formation of the homepage structure and optimization of the header
2. Development of banners (adapted for mobile version)
3. Configuration of product carousels and cards
4. Addition and optimization of blocks: Advantages, Reviews, Catalog
5. Addition of reviews (up to 10 pcs.)
6. Full adaptation of the mobile version
Category page:
1. Configuration of subcategories, filters, product cards
2. Addition of navigation through related subcategories
Product page:
1. Rearrangement of blocks to improve structure
2. Configuration of characteristics, description, photos
3. Design of blocks Delivery / Payment / Guarantee
4. Addition of dynamic carousels: Similar products, Recently viewed, Products from category
#redesign #Goodshop #online-store #design #Online-store #UI/UX-designer #optimization/speedup #conversion
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Redesign of the auto parts online store on Horoshop
Online Stores & E-commerceAs part of the redesign of the online store, the following was completed:
General settings:
1. Change of fonts according to brand style
… 2. Optimization of color scheme considering visual accessibility
3. Addition of section images
4. Change of template
Homepage:
1. Formation of the homepage structure and optimization of the header
2. Development of banners (adapted for mobile version)
3. Configuration of product carousels and cards
4. Addition and optimization of blocks: Advantages, Reviews, Catalog
5. Addition of reviews (up to 10 pcs.)
6. Full adaptation of the mobile version
Category page:
1. Configuration of subcategories, filters, product cards
2. Addition of navigation through related subcategories
Product page:
1. Rearrangement of blocks to improve structure
2. Configuration of characteristics, description, photos
3. Design of blocks Delivery / Payment / Warranty
4. Addition of dynamic carousels: Similar products, Recently viewed, Products from category
#redesign #Goodshop #online-store #design #Online-store #UI/UX-designer #optimization/speeding up #conversion
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Website
Online Stores & E-commercewebsite
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Conversion Optimization Certification Exam
Online Stores & E-commerceCertified by Google in Conversion Optimization with a focus on mobile experiences. This certification confirms my ability to assess and improve user experience, implement best practices for mobile performance, increase personalization, and collaborate with teams to boost conversion rates across digital platforms
#ConversionOptimization #GoogleCertification #MobileUX #UserExperience #Personalization #MarketingPerformance #UXDesign #DigitalStrategy #A/BTesting #FreelanceUX
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Matkovod Lemishev
Online Stores & E-commerceLooking for quality queen bees for successful beekeeping? Only proven breeds! Healthy, productive, disease resistant. For stable honey collection and apiary development.
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45 USD Categories module on the main page
Online Stores & E-commerceCreated a module on the OpenCart site for displaying categories and subcategories. When hovering the mouse over a category, a list of subcategories drops down on the site. The module is enabled in the admin panel and added in layouts.
#OpenCart #PHP #html #css #js #modules