App Store Optimization (ASO)
13-
1600 USD Meta App Ads With $178.37 in ad spend 126 new users
App Store Optimization (ASO)
# Real numbers in just 11 days
With $178.37 in ad spend, we achieved:
… — 126 new users who installed and opened the app for the first time;
— 64 registrations;
— 62 trial starts.
# Meta App Ads for StressOFF: first advertising launch of a mobile app from scratch
StressOFF is a mobile self-help app for inner balance and short practices that help people calm down and recover faster during moments of emotional overload.
Our work included:
— preparing the Meta advertising infrastructure;
— checking access, the Facebook page, ad account, payment method, and required settings;
— connecting the Android app with Meta;
— checking Firebase / GA4 and in-app events;
— preparing the first advertising hypotheses;
— creating basic video creatives and ad copy;
— launching the first test wave;
— collecting the first data on installs, registrations, and trials;
— understanding which audience and messaging directions were worth developing further.
## Advertising infrastructure setup
Before launching the ads, we built the technical foundation:
— created and verified the StressOFF ad account;
— checked access to the Facebook page and ad account;
— verified the payment method;
— confirmed the ad account phone number;
— completed the required advertiser and payer details for EU advertising;
— checked the Privacy Policy;
— created and configured the Meta App inside the client’s business infrastructure;
— connected Android / Google Play;
— added the package name, launch activity, and key hash for the app;
— resolved a technical Meta blocker that prevented the app from being selected correctly for ad launch.
Separately, we worked with Firebase / GA4. Basic events were checked, and the developer received a list of events that would be important to track later: registration, program opening, practice start, payment screen view, subscription checkout start, trial start, and purchase.
## Audience and messaging
Before the launch, we analyzed the real pain points of the audience.
The main idea was simple: speak to people through their actual situation.
For the first test, we selected two clear scenarios.
The first scenario was a woman in emigration after a hard day. Her life often comes down to a cycle of “work — housing — sleep — work again.” She is tired, holding herself together, but inside she has almost no strength left.
The second scenario was a woman abroad with a child. She has to manage household tasks, money, documents, her child, adaptation, lack of support, and the constant feeling that everything depends on her.
## Creatives
For the first test, we prepared short videos in a mini-story format.
The logic of the videos:
— the person feels overwhelmed;
— they open StressOFF;
— they go to the “Emigrant. Return” program;
— they start a practice;
— in the final scene, it is clear that they have exhaled a little and feel calmer.
## Launch and management
The first test wave was launched for the Android app.
The ads used two main ideas:
— exhaustion after work and life in the “work-home-survive” mode;
— a woman abroad with a child who needs inner support.
During the work, we tracked more than clicks and impressions. The main focus was on real actions inside the app:
— how many people installed and opened the app for the first time;
— how many registered;
— how many reached the trial;
— which advertising idea generated the strongest response;
— where the weak points were in the user journey after installation.
## Test results
With $178.37 in ad spend, we achieved:
— 126 new users who installed and opened the app for the first time;
— 64 registrations;
— 62 trial starts.
This is an important result for a first launch because the ads brought more than views or random clicks. People reached the product, opened the app, registered, and started the trial.
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Insensitive Traffic | VPN | App Store
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CR Optimization | Game in the Adventure Category | App Store
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#ASO #Conversion #appstore #Apple #конверсия #appstoreoptimization #асо #органічнийтрафік #мобільниймаркетинг #мобільніігри #просування #просуваннямобільнихдодатків
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CR Optimization | AI CHAT by CHATGPT | App Store
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#ASO #Conversion #appstore #Apple #конверсия #appstoreoptimization #асо #органічнийтрафік #мобільниймаркетинг #мобільніігри #просування #просуваннямобільнихдодатків
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CR Optimization | Game in the Adventure Category | Google Play
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#ASO #Conversion #googleplay #конверсия #appstoreoptimization #асо #органічнийтрафік #мобільниймаркетинг #мобільніігри #просування #просуваннямобільнихдодатків
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CR Optimization | Game in the category Simulation | Google Play
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#ASO #Conversion #googleplay #конверсия #appstoreoptimization #асо #органічнийтрафік #мобільниймаркетинг #мобільніігри #просування #просуваннямобільнихдодатків
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CR Optimization | Game in Simulation | Google Play
App Store Optimization (ASO)
#ASO #Conversion #googleplay #конверсия #appstoreoptimization #асо #органічнийтрафік #мобільниймаркетинг #мобільніігри #просування #просуваннямобільнихдодатків
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ASO Certificate
App Store Optimization (ASO)
ASO Certificate
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98AI & Machine Learning
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7AR & VR Development
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238Bot Development
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63C & C++
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84C#
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265Content Management Systems
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95Cryptocurrency & Blockchain
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177Data Parsing
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72Databases & SQL
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121Desktop Apps
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44Embedded Systems & Microcontrollers
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150Gaming Apps
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3234HTML & CSS
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27Java
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295Javascript and Typescript
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486PHP
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227Python
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82Testing & QA
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2460Web Programming
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34903D Modeling
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369AI Art
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2280Artwork
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7248Banners
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2051Business Card Design
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57Clothing design
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2027Corporate Style
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211Exhibition Booth Design
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572Icons & Pixel Graphics
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11654Illustrations & Drawings
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399Industrial Design
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657Infographics
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981Interface Design (UI/UX)
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6057Interior Design
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13682Logo Design
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890Mobile Apps Design
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1541Outdoor Advertising
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4154Packaging and label design
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1009Presentations
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9170Print Design
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2085Social Media Page Design
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43Type & Font Design
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4030Vector Graphics
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6VR & AR Design
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10534Web Design
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10AI Consulting
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1227Content Management
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38Customer Support
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20Cybersecurity & Data Protection
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60Data Processing
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76Enterprise Resource Planning (ERP)
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101Information Gathering
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667Online Stores & E-commerce
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12Payment Systems Integration
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93Tuition
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4999Website Development
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169Website Maintenance
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13App Store Optimization (ASO)
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981Contextual Advertising
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255Email Marketing
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223Lead Generation & Sales
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38Link Building
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52Marketing Research
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1Public Relations (PR)
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1194Search Engine Optimization (SEO)
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34Search Engine Reputation Management (SERM)
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651Social Media Advertising
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840Social Media Marketing (SMM)
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6Teaser Advertisements
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345Website SEO Audit
