Upgrade Google Ads + GTM for 2026 (focus on AI) + WayForPay integration

Hello, Mihail!

My name is Maxim Zashly, I specialize in increasing sales and attracting leads. I am ready to discuss your project.

- 122 conversions at $2.48 per conversion: https://freelancehunt.com/showcase/work/122-konversii-so-stoimostyu-2-48-za/1894347.html
- Increase in indexed pages by 40%: https://freelancehunt.com/showcase/work/uvelichenie-kolichestva-proindeksirovannyih-stranits-sayta-na/1926472.html
- Growth of organic traffic by 4500+ clicks in 3 months: https://freelancehunt.com/showcase/work/rost-organicheskogo-trafika-na-4500plus-klikov/1926476.html
- 54 applications in one month of advertising: https://freelancehunt.com/showcase/work/zayavki-za-mesyats-reklamyi/1926477.html
- 495 conversions in 10 days at $22.55 per conversion: https://freelancehunt.com/showcase/work/495-konversiy-za-dney-pri/1894343.html
… - Growth of organic traffic to 3.93 thousand clicks in 3 months: https://freelancehunt.com/showcase/work/rost-organicheskogo-trafika-do-3-93-tyis/1894224.html
- Increase in organic traffic by 4.54 thousand clicks in 3 months: https://freelancehunt.com/showcase/work/uvelichenie-organicheskogo-trafika-na-4-54-tyis/1894223.html
- Website on WordPress for a cleaning company in Canada: https://freelancehunt.com/showcase/work/sayt-na-wordpress/1877294.html

I suggest discussing this in private messages or at a meeting. I will tell you about the possibilities of upgrading your Google Ads and GTM with a focus on AI and WayForPay integration. If you are interested, we can discuss the details and implementation steps.

To start, I need an analysis of your Google Ads, GTM, and GA4. Guest access will be required. Then I will prepare recommendations and proposals for improvement, including WayForPay integration through Cloudflare. If my approach interests you, we can discuss further steps and working conditions.

There are two scenarios: if the current structure is at a high level, we will focus on increasing efficiency. If modernization is required, I will propose a plan for changes. The cost of services starts from $400.

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Hello, Mikhail!

To assist you with upgrading your advertising system, I propose the following approach:

1. **Audit of current settings**: I will conduct a detailed analysis of your Google Ads, GTM, and GA4 to identify outdated elements and determine which components need adjustment to achieve the desired efficiency.

2. **Google Tag Gateway on Cloudflare**: I will set up the delivery of Google tags from your domain through Cloudflare, which will enhance the quality of signals for Smart Bidding and AI Max, using first-party data.

3. **Enhanced Conversions**: I will ensure the transmission of hashed data (email/phone) to improve the accuracy of conversion tracking.
…
4. **Integration of WayForPay**: Using Cloudflare Worker, I will set up the transmission of real transaction data to Google Ads through server-side conversion. This will include capturing and storing gclid for accurate attribution.

5. **Consent Mode v2**: I will configure the correct transmission of consent signals to comply with all legal requirements.

6. **AI and bidding**: I will transition your campaigns to value-based bidding so that Google AI can work with real revenue data, enhancing bidding efficiency.

7. **Verification and testing**: I will conduct test payments and set up attribution, providing a brief guide on all changes.

**Relevant cases**:
- Setting up server-side tracking through Cloudflare for an ecommerce project with payment webhook integration.
- Optimizing advertising campaigns using AI Max and value-based bidding.

**Timeline and cost assessment**: It will take approximately 3-4 weeks to complete all tasks. The cost aligns with your budget — 7000 UAH.

If you have any additional questions about the project or need more information about your website platform, I am ready to discuss the details in correspondence.

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Hello. I can consider the technical part of the task related to the website and integration.

Let me clarify right away: I focus more on technical improvements of websites, PHP/JS, integrations, CMS, and forms, rather than managing Google Ads. Therefore, I can be useful specifically in the implementation part: working with the website, data transfer, processing WayForPay webhooks, JS/PHP logic, technical connections, and verification.

If you need a specialist who fully covers Google Ads/GTM/server-side tracking/AI Max strategy — it might be better to involve a specialized advertising analyst. But if you need help with technical integration on the website and payment side, I can look at the architecture and assess the volume.

Examples of websites:
https://healther.pro/
https://retina-spotlight.com/
… https://ukr-poruch.com/

I am ready to clarify the website platform, how the WayForPay payment is currently set up, and what data needs to be transmitted after a successful payment.

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Hello! I am ready to perform a complete AI-oriented upgrade of your advertising stack.

**Cases**
1. **Integration of Stripe + Cloudflare Workers** – on the e-commerce site, I created a Worker that intercepted the webhook, saved the GCLID in KV, and then sent a server-side conversion to Google Ads with the actual amount. As a result, Smart Bidding operated on real revenues, and the ROAS ratio increased by 35%.
2. **WayForPay on the PrestaShop platform** – we implemented a Tag Gateway on Cloudflare, redirecting all GA4/Ads tags through our own domain. Enhanced Conversions with hashed emails/phones were connected, and Consent Mode v2 worked correctly for the Ukrainian and Russian-speaking audience. Attribution was confirmed by accurate test payments.

**How I will connect WayForPay with Google Ads**
- I will create a Cloudflare Worker that listens to the webhook from WayForPay (`/payment_success`).
- In the webhook body, we receive `orderId`, `amount`, `email`, `phone`, and `gclid` (we save gclid in KV if it was received in the request).
… - The Worker forms a payload for the Google Ads Measurement Protocol: `conversion_id`, `conversion_label`, `value` = order amount, `transaction_id` = orderId, `gclid` = saved GCLID.
- We send a POST to `https://googleads.g.doubleclick.net/pagead/conversion/…`, which records the server-side conversion with real revenue.

**Action Plan**
1. Audit GTM/Ads/GA4 – 1 day.
2. Setting up Tag Gateway on Cloudflare – 1 day.
3. Implementation of Enhanced Conversions (hashing, Consent Mode v2) – 1 day.
4. Worker integration of WayForPay + server-side conversion – 2 days.
5. Testing and final setup of AI strategies – 1 day.

**Timeline**: 6–7 calendar days (including test payments and debugging).
**Cost**: $1,800 (includes work, support for 2 weeks after release, and a brief instruction).

I am ready to discuss the details and start immediately after approval.

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We have experience in setting up server-side tracking and transmitting Enhanced Conversions for educational platforms. We implement this through Google Tag Manager Server-Side to ensure high-quality first-party data and accurate transmission of transaction value from WayForPay to GA4. This will allow Google Ads algorithms to effectively learn from real revenue.

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