Budget: 7000 UAH Deadline: 7 days
Hello, Mikhail!
To assist you with upgrading your advertising system, I propose the following approach:
1. **Audit of current settings**: I will conduct a detailed analysis of your Google Ads, GTM, and GA4 to identify outdated elements and determine which components need adjustment to achieve the desired efficiency.
2. **Google Tag Gateway on Cloudflare**: I will set up the delivery of Google tags from your domain through Cloudflare, which will enhance the quality of signals for Smart Bidding and AI Max, using first-party data.
3. **Enhanced Conversions**: I will ensure the transmission of hashed data (email/phone) to improve the accuracy of conversion tracking.
4. **Integration of WayForPay**: Using Cloudflare Worker, I will set up the transmission of real transaction data to Google Ads through server-side conversion. This will include capturing and storing gclid for accurate attribution.
5. **Consent Mode v2**: I will configure the correct transmission of consent signals to comply with all legal requirements.
6. **AI and bidding**: I will transition your campaigns to value-based bidding so that Google AI can work with real revenue data, enhancing bidding efficiency.
7. **Verification and testing**: I will conduct test payments and set up attribution, providing a brief guide on all changes.
**Relevant cases**:
- Setting up server-side tracking through Cloudflare for an ecommerce project with payment webhook integration.
- Optimizing advertising campaigns using AI Max and value-based bidding.
**Timeline and cost assessment**: It will take approximately 3-4 weeks to complete all tasks. The cost aligns with your budget — 7000 UAH.
If you have any additional questions about the project or need more information about your website platform, I am ready to discuss the details in correspondence.