Audit of Google Ads advertising accounts
Hello! Our company LLC "LOAD-TECH" - lifting and rigging equipment, needs an independent audit of the effectiveness of our advertising accounts in Google Ads (2 pcs.) with contextual advertising (the main company website https://load-tech.com.ua/uk/), and an account with product advertising (data feeds from the Prom.ua portal).
Evaluate the overall condition and highlight specific points that require attention or correction.
The goal of the audit is to identify weaknesses in the accounts and provide an external perspective, considering our niche and market.
Client's review of cooperation with Dmitry S.
Audit of Google Ads advertising accountsThe task has been completed in full. Promptly and without unnecessary questions)
Freelancer's review of cooperation with Vitaly Kushpel
Audit of Google Ads advertising accountsThank you for the project. I recommend for collaboration.
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Good day.
I have experience working with Google Ads, GTM, and GA4, setting up and analyzing search advertising campaigns, conversions, account structures, and ad optimization.
I am ready to conduct an independent audit of your Google Ads accounts and evaluate:
— campaign structure;
— keywords and negative keywords;
— bids and strategies;
— ad and extension quality;
… — conversion settings;
— effectiveness of product ads and feeds;
— potential weaknesses and opportunities for improvement.
The goal of the audit is not just to find mistakes but to provide practical recommendations for improving advertising effectiveness considering your niche and market.
I am ready to review the accounts and discuss the details.
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Hello.
We can assist with an independent audit of Google Ads accounts for LLC "LOAD-TECH".
We have experience analyzing advertising campaigns for B2B, technical products, equipment, and e-commerce sectors, where it is important to evaluate not only CTR or cost per click, but also the quality of traffic, commercial potential of queries, budget effectiveness, and real growth points.
What we can check:
- overall structure of 2 advertising accounts;
… - search campaigns for the main site load-tech.com.ua;
- product advertising and feeds from Prom.ua;
- conversion settings, goals, analytics, and data transfer;
- quality of key queries and search terms;
- negative keywords and budget losses on non-target traffic;
- structure of campaigns, ad groups, and product groups;
- effectiveness of ads, extensions, and landing pages;
- bidding strategies and budget allocation logic;
- which products/categories yield results and which spend budget without effect;
- issues in Merchant/feeds, if they affect product advertising;
- compliance of the advertising structure with the niche of lifting and rigging equipment.
In your niche, it is important to separately consider B2B intent: some queries may be informational or non-targeted, while others may be commercial with a high likelihood of inquiries. Therefore, the audit should show where advertising is genuinely working for sales/inquiries and where the budget is spent without sufficient lead quality.
Audit results:
- assessment of the overall state of accounts;
- list of weaknesses;
- specific recommendations for corrections;
- priorities: what should be changed first;
- conclusions on search advertising;
- conclusions on product advertising and feeds;
- recommendations for optimizing budget, campaign structure, and lead quality.
We can prepare the audit in the format of an understandable document: what has been checked, what problems have been found, why this is important, and what actions should be taken to improve results.
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Good day,
I would like to propose my candidacy.
I have extensive experience in conducting projects on various topics. Examples of my work are presented in the portfolioFreelancehunt.
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Vitaliy, I will conduct an independent audit of your Google Ads accounts focusing on weaknesses and growth points. I will check the campaign structure, keywords, negative keywords, ads, conversions, and for product advertising — the Prom.ua feeds, their quality, and relevance to demand in your niche. I work carefully with attention to detail and provide clear recommendations without unnecessary fluff. If needed, I will immediately outline what should be corrected first.
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Hello, Vitaliy! I looked at your website load-tech.com.ua, the niche of lifting equipment is clear to us, as we often work with technically complex products and e-commerce. We don’t just click buttons in dashboards; we approach marketing comprehensively (Google, Meta, TikTok, SEO, email), so we view advertising through business metrics, not just clicks.
We have experience with a German project on aluminum profiles (ROAS 7.3) and the brand Cosy deals (saunas, heating), where with a budget of $7k we achieved a ROAS of 13. We also pulled 10.5 for industrial goods for home from Obstava. We understand how to work with feeds and the Merchant Center to ensure that products actually convert, rather than just draining the budget on Prom settings.
We are ready to conduct an audit of both accounts, identify weak points, and suggest how to optimize expenses. We will take a fresh look at both search and your feeds. When would it be convenient for you to give access to analytics or to have a brief chat on Zoom?
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Vitaliy, I can conduct an independent audit of both Google Ads accounts: search and shopping with feeds from Prom.ua. I will check the campaign structure, semantics, negative keywords, bids, ads, budget distribution, as well as the accuracy of analytics and conversion tracking in GA4/GTM. I have been working with Google Ads for over 3 years and have already done audits and optimizations in niches with technical products. I will provide a clear list of weaknesses and priorities for improvement.
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Hello! I am interested in your project and ready to help. Please write the task details in private messages.
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I will conduct an audit of both Google Ads accounts, focusing on the purity of B2B traffic and the technical validation of the product feed from Prom.ua to filter out retail queries.
Are your products in Merchant Center divided into logical groups by margin using Custom Labels, or is the entire feed running in one campaign without prioritizing high-profit equipment?
Budget and timelines will be discussed in private correspondence. 🤝
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751 8 0 I will conduct an audit of your accounts and merchant center. I will provide detailed information on problematic issues and an action plan. If necessary, I will optimize independently and provide support with regular reports. I have experience in your niche. Feel free to reach out!
I am a certified Google Ads specialist.
I have many years of experience and an understanding of all aspects of online business.
I have successfully set up and optimized advertising campaigns for dozens of industries in 15+ countries. I work on both one-time and long-term projects.
* Examples of completed workFreelancehunt
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1180 37 0 2 Good day, Vitaliy! I am ready to conduct an audit completely free of charge. You can view examples of my work's effectiveness in my portfolio.
Why should you turn to me?
- I am an official Google partner.
- I have certificates that confirm my competence and professionalism.
- I have extensive experience. I have set up over 200 advertising campaigns for clients in just the last 3 years. You can find case studies in my profile.
- I work as transparently as possible: you will have full access to your personal account and reports.
- I charge reasonable fees for my services and do not artificially inflate prices.
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2901 61 0 1 Hello! My name is Dmytro, I am in the TOP-50 best specialists of the service (I was in the TOP-20, now I am focusing on large long-term projects) and I have worked with the marketing of brands such as Kyivstar, Volia, and Yamaha.
I have analyzed your task. I can guarantee that we will not just "launch ads," but we will achieve a target cost per lead (CPA) that will be beneficial for you.
Why you should trust the project to me:
Bonus of 10,000 UAH: As an official Google partner, I will credit this bonus to your new account.
Deep analytics: I work with GTM and GA4. You will see real profit, not just the number of clicks.
…
Security: I have over 50 positive reviews and 59 successful projects through Safe — your budget is in reliable hands.
ROI-oriented: I do not sell "settings," I sell a system that reduces the cost of applications.
I am ready to send you my author checklist for free to check the niche before launching. This will help us immediately identify weak points in the strategy.
Message me in chat — we will discuss your KPI and payback terms.
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2268 8 0 Hello!) I understand the task.
Here’s how I would conduct the audit:
- I will check the structure of two Google Ads accounts: campaigns, ad groups, keywords, match types, negative keywords, bids, budgets, geo-targeting.
- I will separately analyze search queries: where there is commercial demand and where the budget is going to non-targeted or too broad queries.
- I will check conversions and analytics: whether applications, calls, forms, purchases/leads are counted correctly, and if there is any duplication or "junk" goals.
- For product ads with feeds from Prom.ua, I will check the quality of the feeds, categories, product names, grouping, priorities, expenses by products, and potential problem areas.
- I will assess effectiveness from the perspective of your niche: rigging, lifting equipment, industrial/technical demand, where not just the cost per click is important, but the quality of the inquiry.
… In the end, I will prepare a clear audit: what is well set up in the accounts, what weak points exist, what needs urgent correction, what changes can have the biggest impact, and what is better not to touch without necessity.
I have experience in Google Ads, product advertising, e-commerce, B2B, and high-ticket niches. I have also worked with technical/construction sectors, where it is important to correctly separate inquiries, not mix different demands, and not evaluate advertising solely based on clicks.
I am ready to conduct an independent audit of your accounts and provide specific recommendations without fluff: what to fix, why it is important, and what effect it can have.
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961 11 0 Good day! I can conduct an audit of Google Ads accounts: evaluating the structure of campaigns, keywords, ads, feeds, and effectiveness.
To start, I need access to the accounts and analytics, after which I can provide a list of weaknesses and recommendations.
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5175 167 0 Hello
I have reviewed the terms of reference.
Please provide more detailed information in Direct.
Thank you in advance.
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1180 14 0 Hello! I have reviewed your order and am ready to implement it.
I am a PPC specialist with over 9 years of experience and 100+ successful projects in the USA / Europe / Ukraine.
I have collaborated with companies such as: shifton.com, posylka.de, britishsecond.com.ua, and many other large companies.
You can view my portfolio in my profile.
My services include:
… - One-time quality setup of Google & Meta Ads account.
- Setup of Google Analytics & Facebook Pixel, installation of all important conversions for tracking.
- Monthly management with a guarantee of improved sales metrics and results.
- Targeted advertising.
- Creation of creatives / videos for ad implementation.
- Audit of advertising campaigns.
Why me?
- Experience in over 50+ different fields, including gray areas.
- Individual analysis of business and market, forming a strategy that will yield results.
- Only positive feedback about my work.
- I hold a digital PPC specialist certificate from a leading company in the USA. A vast knowledge base and understanding of how to act in various situations.
- The trial period is much cheaper and takes less time than with other specialists.
- Focused on long-term cooperation.
Wishing you a good mood, I will be waiting for your feedback =)
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4663 14 0 Good day! Please tell me what period and budget are currently being used in the campaigns - so I can immediately gauge the depth of the analysis.
I have experience in auditing Google Ads for B2B and e-commerce, including product campaigns on feeds from Prom. The work will include:
- Search campaigns: structure, semantics, negative keywords, search queries, ads, bids, and optimization to avoid wasting budget on non-target traffic
- Product campaigns: working with the feed and Merchant Center (attributes, categories, errors), distribution by products and priorities, analysis of SKU effectiveness
- Analytics: setting up GA4/GTM, checking the accuracy of conversions and basic attribution to understand the results
The output will be a report with weaknesses, priorities, and specific recommendations (separately what works and should be scaled, separately what is wasting the budget).
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1100 31 0 Hello
I have extensive experience in similar niches, as well as with various types of expensive equipment and B2B services.
I will conduct the audit quickly and provide specific recommendations on where improvements can be made.
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716 4 0 I have practical experience in auditing Google Ads for B2B sectors, industrial companies, technical niches, and product advertising with large catalogs. In your case, it is important not just to check the basic settings, but to assess the effectiveness of advertising specifically considering the specifics of the lifting and rigging equipment market, competition, target audience behavior, and traffic quality. I will conduct a comprehensive audit of two advertising accounts, including search ads, product campaigns, account structure, relevance of keywords, search terms, ad effectiveness, bids, conversions, remarketing, audiences, geography, budget distribution, and the quality of product feeds from Prom.ua. I will separately analyze weaknesses that may affect budget overspending or under-receiving applications. As a result, you will receive not a superficial report, but a clear list of specific problems, risks, and recommendations for improving advertising effectiveness. I will also pay attention to the potential for scaling, the correctness of analytics, and the alignment of campaigns with business goals. I work meticulously, without template audits, focusing specifically on practical benefits for the company and real growth points. If necessary, I can provide examples of similar audits upon request.
Work plan:
- Analysis of the structure of two Google Ads accounts
- Checking search advertising campaigns and the logic of their construction
- Analysis of keywords, negative keywords, and search queries
- Evaluation of ad effectiveness and CTR metrics
- Checking bid settings, budgets, and optimization strategies
… - Analysis of product advertising and the correctness of feeds from Prom.ua
- Checking analytics, conversions, and goal tracking
- Analysis of audiences, geography, and traffic segmentation
- Identifying weaknesses and points of budget loss
- Formulating a detailed list of recommendations and priorities
- Preparing a final report with conclusions and proposals.
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1335 15 0 Hello! My name is Lesya, and I specialize in setting up and auditing complex B2B and E-commerce projects. Your niche—lifting and rigging equipment—requires particular precision, as the cost of mistakes in choosing non-target traffic is very high here.
I am ready to conduct an audit of your accounts to find the "leak points" of the budget and potential for return on investment growth.
What I will focus on during the audit:
1. Purity of B2B intent in search advertising (Main Site)
Cutting out retail: I will check if you are wasting your budget on informational or minor household queries that are not your target segment.
… Campaign structure: I will assess how logically the product groups are divided and whether the landing pages meet the expectations of a professional buyer.
Quality of semantics: Analysis of negative keywords and match types—this is critical in your niche for cutting out irrelevant queries.
2. Validation and optimization of product advertising (Prom.ua Feed)
Merchant Center diagnostics: I will check the "health" of the feed coming from Prom.ua. Often, such feeds have issues with attributes that reduce product visibility.
Segmentation by margin: Are you using Custom Labels to separate equipment into "high-margin" and "related"? This allows Google Ads algorithms to prioritize the budget for the most profitable items.
Performance Max analysis: If you are using this type of campaign, I will check the purity of signals and objects to ensure they do not overlap with effective search advertising.
3. Technical "hygiene" and analytics
Correctness of conversions: I will check if the data on orders and calls is being transmitted correctly. Without clean analytics data, any optimization loses its meaning.
System connectivity: Audit of GA4 settings and their synchronization with advertising accounts.
I have many years of experience in PPC and an understanding of how industrial marketing works. I am ready to discuss the details and provide an independent expert assessment of your advertising.
I look forward to collaborating!
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279 Hello! I will conduct a detailed audit and create an optimization plan. I can provide examples of audits privately. I also work with promotions. I have extensive B2B experience.
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1281 9 0 Good day!
For the direction of lifting and rigging equipment, Google Ads has its specifics:
— narrow B2B demand
— expensive clicks on commercial queries
— longer decision-making cycle
— large amount of irrelevant or "educational" traffic
— different intent between industrial and household queries
Case https://freelancehunt.com/showcase/work/keys-nalashtuvannya-vedennya-reklami-yuvelirnih/1934357.html
…
Therefore, an independent audit in your case is the right solution, especially if the accounts have been running for some time.
What is the approach to such an audit:
analysis separately:
— Search account of the main site
— product advertising through Prom / Merchant Center
for Search:
check:
— campaign structure
— segmentation logic
— quality of semantics
— search terms
— negative keywords
— ad effectiveness
— which queries actually bring B2B traffic
— whether there is a "leak" of budget into informational demand
separately:
analyze:
— bids
— bidding strategies
— geo
— devices
— audiences
— conversions
for product advertising:
— feed structure
— Merchant Center
— quality of attributes
— categorization
— whether the budget is correctly distributed among products
— which SKUs are spending budget without results
for analytics:
— GA4
— GTM
— correctness of conversions
— attribution
— whether there are duplicates or data loss
what you will receive:
— independent audit of accounts
— list of problems and weaknesses
— explanation of how this affects the results
— optimization recommendations
— prioritization of corrections
— separately:
what works well and what is worth scaling
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2799 32 0 Good day! I will conduct an audit of your Google Ads in 1-2 days. Over 10 years of experience. Write to me!
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404 5 0 Hello! I work with both launching and optimizing advertising campaigns. What I do: - Campaign audit: structure, conversions, feed, audiences. - Optimization suggestions for ad campaigns - Recommendations for scaling. Message me privately, and we will discuss the task.
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28876 269 0 Good day! I specialize in Creation | SEO | Promotion | Advertising | Website Content | Contextual Advertising | Link Buying | Writing Promotional Texts | I would like to offer you my services for the above-mentioned points at a reasonable price. Experience in setting up advertising on any topic!
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307 Good day! I have 2 years of experience in Google Ads. I have worked with various niches: children's toys, furniture, cosmetics, jewelry, tools, women's clothing, products from China, and animal feed. I have experience working with both small budgets and budgets over 15,000 UAH per day.
I can set up Google Ads from scratch, as well as maintain existing campaigns, and I also work on recovering and unlocking Merchant Center and setting up analytics (GA4, conversions, event tracking).
I am ready to discuss the details of your request in private messages.
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1021 2 0 Good day, Vitaliy!
I have reviewed your task and am ready to take it on!
I will check:
- the structure of the campaigns
- the products
- bids and strategies
- the geography of ad display and the schedule of displays, devices
- the correctness of conversion tracking
- Settings for GTM, Merchant Center, and GA4 (audiences, conversions, feeds)
… - optimization of conversions to 1-3 (only those that are needed) no junk.
I have over 4+ years of experience working with Google Ads in an agency.
I work with Google Ads: launching, optimizing, and scaling advertising campaigns. Before starting, I always analyze the niche and goals to ensure the ads yield results, not just impressions.
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1972 39 1 Good day, I have experience in Google Ads and analytics. I will conduct a thorough and quality audit. I will provide it in document format, and we can have a call to discuss all the details if necessary. Write to me and let's get started!
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1218 5 0 Good afternoon, I work with Google/Meta ads, including feeds/product segmentation and Merchant scripts. Message me privately and we will discuss the details.
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