Audit and optimization of Google Ads for a network of barbershops (5 barbershops)
I am looking for a Google Ads specialist to work with a network of barbershops.
What is currently available:
– There is an active Google Ads account
– 4 barbershops in Dnipro (right bank) + 1 in Zaporizhzhia
– Advertising has already been launched but requires analysis and improvement
Task:
– Conduct an audit of the current advertising account
– Identify weaknesses and growth points
– Propose a specific optimization plan
– After the audit — manage and optimize the advertising
Main goal:
– Increase the number of applications (calls and online bookings)
– Reduce the cost per application
Important:
I am looking for a specialist who understands the specifics of local business and knows how to work with Google Ads for services (barbershops, salons, etc.)
❗ In your response, please indicate (briefly, to the point):
– What mistakes do you most often find during the audit
– What will you pay attention to first in my case
– What KPIs do you usually work with
– 1–2 cases with numbers (budget, number of applications, cost per application)
– Your assessment of the budget and possible results (number of applications)
Additionally:
– The audit is paid separately (please indicate the cost)
– I am considering a long-term collaboration
Start your response with the word: Barbershop
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431
30 days445 USD
30 days445 USD
Barbershop
We have over 7 years of experience in promoting local services in Dnipro and other cities in Ukraine. We understand the specifics of barbershops: it’s not just about “traffic,” but precise geo-targeting by districts (especially the Right Bank) and the competition for every “Book Now” button or call in mobile search.
A brief about us:
We are the Mon’Archi agency team. We specialize in local Lead Generation. Our approach is transparent analytics through GTM and GA4, so you can see the real cost of each booking through the website or phone.
Relevant cases:
… Network of beauty/barbershop studios (Dnipro, Kyiv):
Result: Reduced the cost per booking (CPA) by 35%.
Figures: With a budget of $800/month, we consistently received 180–220 bookings (calls + online) at a cost of $3.5–4.5.
Local service in Zaporizhzhia (NDA):
Result: Established campaigns for a steady flow of applications through Google Maps and search.
Figures: The cost per lead was $3 with a reach radius of 5 km from the location.
Answers to your questions:
Typical mistakes: Broad match types (wasting on “haircut at home”), lack of negative keywords for competitors, unconfigured extensions (addresses, numbers), and ignoring Google Maps.
What I will pay attention to: The accuracy of targeting radii (especially for the Right Bank of Dnipro) and the correctness of tracking clicks on the “Book Now” button.
KPI: Cost of confirmed booking (CPA) and the number of conversions.
Budget and result: For 5 locations, the optimal start is from $700–900/month. The expected result after optimization is $3–5 per lead.
Cost of audit: $100 (term — 3 working days). We will provide a technical analysis and growth plan.
To get started, please let us know:
What CRM system do you have (Altegio/eZapys, etc.)?
Are the Google My Business profiles active for all 5 locations?
We are ready to fill your chairs with clients. When is it convenient for you to talk?
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10 days49 USD
10 days49 USD
Barbershop.
Hello! Working with a local service business, such as a network of barbershops in Dnipro and Zaporizhzhia, is a game of "radiuses" and mobile traffic. I have experience promoting local services (cases in the beauty sector and service centers), where the main conversion happens "here and now."
Your advantage is networked presence. We can use brand recognition in Dnipro to reduce the cost of acquiring new customers.
Answers to your questions:
1. The most common mistakes during the audit:
- Leakage on non-target queries: Impressions for queries like "men's haircut photos," "how to cut your hair yourself," or "cheap barbershop" (if you operate in the Middle+ segment).
… - Lack of schedule: Ads run at night when the administrator cannot respond, or the client is not ready to book an appointment.
- Poor mobile adaptation: 90% of your traffic comes from smartphones. If the "Book Now" button is inconvenient, you lose 2/3 of leads.
2. What I will pay attention to in your case:
- Local presence: I will check the connection between Google Ads and Google Business Profile. Your barbershops should be in the TOP-3 on maps.
- Distribution on the right bank: In Dnipro, it is critical to set up radiuses (2–5 km) around each location to avoid paying for clicks from people on the left bank who are unlikely to travel across bridges for a haircut.
- Path to booking: Does click tracking on the phone number and transitions to the online booking system work?
3. My KPIs:
- CPL - cost per confirmed appointment or call.
- CR - percentage of website visitors who became leads.
- LTV - quality of traffic (do customers return).
4. I am ready to provide case studies with numbers in private messages.
Preliminary assessment and budget:
Recommended budget: For 5 locations (Dnipro + Zaporizhzhia), it is optimal to start with $15–$25 per day for the entire network to gather statistics.
Cost of services:
In-depth audit (Google Ads + GA4 + Maps): 2200 UAH (one-time). You will receive a PDF report with specific errors and an action plan + online consultation.
What online booking system do you use, and is data transfer to Google Analytics set up there?
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30 days334 USD
30 days334 USD
Good day!
I have reviewed your project - I am ready to complete it.
The cost includes full setup of advertising campaigns and further management for one month.
There is a promo code for new accounts in Google Ads - 10,000 UAH.
I have over 10 years of experience working with small and medium businesses, I know how to optimize the budget to achieve maximum results.
… You can view examples of completed work in my portfolio:
Freelancehunt
I would be happy to discuss the details of our collaboration and answer your questions.
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30 days178 USD
30 days178 USD
Barbershop
Good day!
I have experience working with local businesses (services), and I understand how to generate leads specifically in Google Ads.
What I usually find during an audit:
“Garbage” conversions (clicks/views instead of leads)
… Incorrect campaign structure (mixed queries)
Lack of proper negative keywords
Budget waste on broad queries
Unoptimized ads (low CTR/Quality Score)
What I will pay attention to with you:
Geo (segmentation by districts of Dnipro + separately Zaporizhzhia)
Calls and bookings as primary conversions
Search queries (whether targeted traffic is coming)
Ad schedule (peak hours)
Mobile traffic (main for the niche)
KPI:
CPL (cost per lead)
number of leads/calls
website conversion
share of impressions in the top
Cases:
I work with 5 barbershops in Dnipro and also have clients in other regions
local services: CPL ↓ by 30–50% after cleaning queries and structure
stable growth of leads without increasing the budget
Evaluation:
after optimization, it is possible to achieve a stable flow of leads with price control
growth potential through local segmentation and proper structure
I am ready to conduct an audit and provide a clear action plan + get involved in management.
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30 days111 USD
30 days111 USD
Barbershop
Hello!
My name is Artem, I am a PPC specialist with over 6 years of experience in contextual and targeted advertising on Google Ads, Meta (Facebook/Instagram), and TikTok.
‼️Having gone through this journey, I have been able to gather a set of proven PPC tools, strategies, and sales funnels that work in the advertising field.
You can check out 3 of my works here
✉️➡️ Freelancehunt
📊My main goal as a PPC specialist is to attract more while spending less.
… I have developed tactics and a full range of tools that help me in effectively promoting your projects.
I would be happy to learn more about the project, I suggest contacting me in private messages.
I look forward to your feedback!
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21 days134 USD
21 days134 USD
Barbershop
Hello! My name is Ilya, I am a contextual advertising specialist with over 6 years of experience.
↗️ I have implemented 50+ projects in various niches, including local businesses and services (barbershops, salons, service companies). The main focus is on stable increases in the number of applications and reducing their cost through the correct structure of Google Ads and systematic optimization.
❗️Portfolio ➡️ Freelancehunt
✅ Official Google Partner ➡️ https://www.google.com/partners/agency?id=9309139291
In your project, I will conduct an audit of the current account, identify growth points, check the accuracy of application tracking, and optimize advertising for each location for maximum coverage of local demand. I work with KPIs: cost per application, number of appointments/calls, conversion, and budget efficiency.
… I am ready to discuss the details of cooperation and promptly join the work.
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3 days16 USD
3 days16 USD
Barbershop
Hello, Yuriy, my name is Maxim, from the marketing agency Talk.
We have relevant experience in promoting barbershops specifically in Dnipro, so we understand the specifics of local demand, competition, and customer behavior well. We are also from Dnipro ourselves — this allows us to feel the market more deeply and find working solutions faster.
What I most often find during the audit:
- Incorrect account structure (mixed queries, lack of segmentation by services)
… - Lack of or weak work with negative keywords
- Budget drain on broad or irrelevant queries
- No separate optimization for calls/appointments
- Incorrectly set conversions or their absence
- Weak or irrelevant ads (low CTR)
- Lack of geo-targeting work (critical for local business)
What I will pay attention to in your case:
- Separation of campaigns by locations (4 points in Dnipro + Zaporizhzhia)
- Analysis of search queries (whether the budget is being drained on irrelevant)
- Checking conversions: calls, appointment button, forms
- Optimization for "hot" queries (nearby / now / appointment today)
- Expansion through Google Maps / Performance Max / local campaigns
- Working with the display schedule (according to barbershop working hours)
KPIs I work with:
- Cost per lead (CPA)
- Number of leads (calls + appointments)
- CTR and traffic quality
- Website conversion
- Share of impressions in the top
Assessment of your project:
After the audit, I will be able to give a more accurate forecast, but the primary task is to eliminate budget drain and strengthen "hot" traffic, which already provides an increase in leads without increasing costs.
Cost:
- Google Ads audit: free (with specific recommendations and action plan)
- Management: to be discussed after the audit
I am ready to start with the audit and show where leads are currently being lost and how to fix it 👍
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5 days45 USD
486 1 0 5 days45 USD
Barbershop
Good day!
I have over 2 years of experience working with Google Ads and have worked with local businesses, specifically with a barbershop in Lviv. Through optimization and the correct structure of campaigns, I was able to consistently bring in +30 new clients each month with a small budget, while reducing the cost per lead.
What I most often find during an audit:
* Budget drain due to irrelevant search queries
… * Lack of or weak work with negative keywords
* Incorrect campaign structure (mixed intents)
* Incorrect or missing conversion tracking
* Ineffective bidding strategies
📌 What I will pay attention to in your case:
* Geo-distribution for each barbershop (Dnipro/Zaporizhzhia)
* Search queries and traffic quality
* Conversions: calls, bookings, forms
* Budget redistribution among locations
* Local campaigns + Google Maps
KPIs I work with:
* Cost per lead (CPA)
* Number of leads
* Website conversion
* CTR and traffic quality
Cases:
1. Barbershop (Lviv)
Budget: ~$300/month
Result: +30 new clients each month, stable decrease in CPA
2. Medical niche (clinic, USA — 3 clinics)
Budget: $3,000
Result: 25+ calls in 2 weeks, optimization of cost per inquiry
Assessment of your project:
After optimization, it is realistic to increase the number of leads and reduce their cost through traffic cleaning and proper structure. I will provide exact figures after the audit.
What is included in the audit:
* Full account analysis
* Identification of budget drain points
* Tracking verification
* Specific optimization plan
📩 I will send an example of the audit in private messages.
Cost:
Audit: 2000 UAH
Management: 7500 UAH / month
🎁 Bonus:
I offer **2 weeks of free management after the start**, so you can see results without risk.
I am ready to quickly engage in the project and provide a clear growth plan.
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30 days379 USD
1281 9 0 30 days379 USD
Barbershop
Good day!
We have experience working with Google Ads for local businesses and service niches, where the key task is not just traffic, but calls, online bookings, and reasonable cost per lead. We can start with an audit and then move on to ongoing management and optimization.
Common mistakes we find during the audit:
— mixed campaigns without clear logic by branches/services
— weak handling of search queries and negative keywords
… — incorrectly set up or "junk" conversions
— too broad geographic reach, causing the budget to be spent outside the target area
— weak ads without a local focus and clear advantages
— lack of proper separation between hot and broader queries
— incorrect assessment of effectiveness based on calls and bookings
What we will focus on in your case:
— account structure by 5 points separately
— geography of impressions for each barbershop
— quality of search queries and negative keywords
— accuracy of tracking calls and online bookings
— effectiveness based on branded/general/competitive queries
— schedule, devices, audiences, and actual cost per lead for each location
KPIs we work with:
— cost per lead
— number of leads
— share of targeted traffic
— conversion to booking/call
— dynamics by branches separately
— if needed — cost per booking for each service or location
Feedback https://freelancehunt.com/showcase/work/keys-ppc-smart-temple-ta-dityachi-tovari/1974877.html
Regarding cases:
we have experience in local services and lead generation, where we worked on reducing the cost per inquiry, improving traffic quality, and increasing the number of leads. Detailed cases with figures can be shown in personal messages to provide relevant examples for local services.
On budget and potential results:
more precise information can be given after reviewing the account, but for a network of barbershops, it is important to evaluate the budget separately by cities and locations, not "on average." Only after the audit can we honestly say where there is room for growth, what budget is needed for a stable flow of leads, and where effectiveness is currently being lost.
Cost of the audit:
the account audit — separately, we can fix the price after a brief understanding of the scope of the campaigns, but the audit itself will be done with practical conclusions and an action plan, not in the format of a general checklist.
If you value a specialist who understands the local service business and knows how to work on leads, rather than just "managing the account," we are ready to discuss the details of cooperation.
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10 days334 USD
496 10 days334 USD
Hello! We are the digital marketing agency Osadchiy Team. Our specialists always take a comprehensive approach to solving tasks and offer individual solutions that will enhance the effectiveness of your business. No template settings. Leave a request for a consultation to receive a personalized offer. How we work and our cases are here: https://is.gd/LEJVOs
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1 day22 USD
2799 32 0 1 day22 USD
Good day! I will conduct an audit of your Google Ads. I have over 10 years of experience with Google Ads. I will point out all the pros and cons, check conversion tracking and actions, edits, settings, etc. Cases in the portfolio. Write to me!
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2 days33 USD
312 2 days33 USD
Barbershop
Hello! My name is Edward, I am a PPC specialist with experience in promoting local points, so I am ready to take on your project in Dnipro and Zaporizhzhia.
Here are the common mistakes I find during audits:
Optimization for micro-conversions: for example, local points for optimization focus on routes, phone clicks, rather than actual form submissions and calls.
Incorrect structure of local campaigns: A general budget for all cities without segmentation. Additionally, segmentation within campaigns by several radii is considered, as the effectiveness of each point is not always determined.
… Analysis of geo-targeting: whether there are impressions for irrelevant locations, for example, from other cities.
Incorrect analytics of attracted traffic: for example, whether a separate campaign is working to attract branded traffic, whether they overlap with local campaigns, and whether a campaign is created to attract a wide audience.
Analysis of existing creatives, their effectiveness, and the content of the Google Business Profile. I also provide recommendations for improvement and hypotheses that should be tested to enhance effectiveness.
I usually work with a focus on cost per conversion and the number of conversions, but I see the sense in transitioning to KPI only after determining the minimum breakeven point, when it will be profitable for you, and then base further actions on that. In other cases, payment is only for monthly work. In working with a barbershop, I would emphasize attracting new clients, as everything depends on LTV.
My cases (with a focus on local business):
Flower shop, local delivery + 3 physical locations in Lviv: https://artistic-coal-db9.notion.site/eCommerce-Local-Google-Ads-33835e6b615680deb87dd2bc664cb84b
Sale of cartridges and ink for printers + physical location in Estonia: https://artistic-coal-db9.notion.site/eCommerce-Local-Google-Ads-33835e6b615680aeba27fa0848e9cdc8
Considering the average cost per click in Dnipro and Zaporizhzhia, 16 UAH in the niche, I would allocate a minimum of 25,000 UAH per month for one of the tools, such as Pmax.
Audit: 1500
Management: 5000
I am ready to discuss the details and review your advertising account, I will be waiting for your feedback!
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2 days200 USD
683 7 0 2 days200 USD
Barbershop
Good day. I will conduct an audit of your advertising account. I have experience with barbershops. I will conduct the audit. I will show all possible growth points. Feel free to reach out.
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30 days156 USD
1168 7 0 30 days156 USD
Barbershop
Hello!
My name is Nikita. I have been working in paid advertising for over 6 years and I work with Google Ads, Meta Ads, and TikTok Ads.
✅What you get when working with me:
— a clear advertising strategy, not chaotic launches
— control of the project's economics
— systematic analytics and scaling
… 📈I work with budgets of various levels and understand how to maintain a balance between growth and profitability.
Examples of my work:
Freelancehunt
I am ready to discuss your tasks and propose a specific action plan.
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3 days89 USD
1240 14 0 3 days89 USD
Barbershop
Good day. I can connect personally via Google Ads: conduct an audit, show weak points, provide an optimization plan, and if necessary, take over the advertising management.
In your case, I would primarily look at the structure by locations, the correctness of conversions, search queries, geo, ad schedule, and the cost of applications.
My personal fees:
audit — from 4000 UAH
further management — from 8000 UAH/month
… If convenient, I can also offer a separate format of cooperation with our agency.
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30 days223 USD
3996 89 1 1 30 days223 USD
Good day, Yuriy
I have experience working with a barbershop in Kyiv, I know all the nuances of this niche
I will gladly analyze and optimize the campaigns
13 years of work experience. Google partner
We can discuss in more detail in private
Have a nice day!
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1 day33 USD
627 11 0 1 day33 USD
Good day! I have 8 years of experience with Google advertising, doing audits for advertising agencies on outsourcing. I have worked in your niche, but for Kharkiv. I have a good understanding of lead pricing and which campaigns are better to launch. Feel free to contact me. Always available, I have a suitable work profile on LinkedIn.
1500 audit.
5000 management per month.
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1 day33 USD
2901 61 0 1 1 day33 USD
Barbershop
Hello! My name is Dmytro, I am in the TOP-50 best specialists of the service (I was in the TOP-20, now I am focusing on large long-term projects) and I have worked with the marketing of brands such as Kyivstar, Volia, and Yamaha.
I have analyzed your task. I can guarantee that we will not just "launch advertising," but we will achieve the target cost per lead (CPA) that will be beneficial for you.
Why you should trust the project to me:
Bonus of 10,000 UAH: As an official Google partner, I will credit this bonus to your new account.
… Deep analytics: I work with GTM and GA4. You will see real profit, not just the number of clicks.
Security: I have over 50 positive reviews and 59 successful projects through Safe — your budget is in reliable hands.
ROI-oriented: I do not sell "settings," I sell a system that reduces the cost of applications.
I am ready to send you my author checklist for free to check the niche before launching. This will help us immediately identify weak points in the strategy.
Write to me in chat — we will discuss your KPI and payback terms.
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30 days200 USD
888 10 0 30 days200 USD
Yuriy, greetings!
I am Andriy, a media buyer with over 3 years of experience working with Meta and Google Ads services, and I know exactly how to utilize their capabilities to successfully set up advertising campaigns and attract interested clients for your field.📈
I have strong experience in setting up advertising campaigns, I know the algorithms of Facebook and Instagram advertising, I know how to properly set up targeted advertising for the target audience and sales volume, set up conversions, reach the target cost per lead, and significantly improve results for your project. I have a creative approach to creating advertising materials.
Would it be convenient for you to have a short online meeting today or tomorrow, where I can show you the advertising accounts of past projects in your field? In the work example, I will attach cases for your understanding of my capabilities.
⤵️ Lead generation through Google Ads for a car dealership in Kyiv (https://traffic-wave.notion.site/Google-Ads-2f21dd3406af8015a55df2d711493b9c?source=copy_link)
…
⤵️ +3.6 million UAH from Google Ads in one month with a ROAS of 4322% for the company RIM GROUP (https://traffic-wave.notion.site/3-6-Google-Ads-ROAS-4322-RIM-GROUP-2f21dd3406af805e817eee95231a0dbf?source=copy_link)
⤵️ (https://traffic-wave.notion.site/210-145-2-Meta-Google-Ads-2f31dd3406af80af9025d3c176153bac?source=copy_link) 210 leads and a stable cost of qualified lead $145 over 2 months of work through Meta and Google Ads for a real estate agency in the UAE (https://traffic-wave.notion.site/210-145-2-Meta-Google-Ads-2f31dd3406af80af9025d3c176153bac?source=copy_link)
About me in numbers:
- 30+ satisfied clients (USA, Canada, Europe, Australia)
- 12 months - average collaboration time with my clients
- Average ROAS of my projects – 350%
- Average monthly budget over $10,000
I am interested in your project. Please write to me privately.
Have a great day!🤝
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31 days312 USD
2268 8 0 31 days312 USD
Barbershop
Hello!) I understand the task. In your case, I would start with an audit because when the account has already been working and the applications have dropped, the reason is usually in the connection: campaign structure, search queries, conversions, geo, and ad schedule.
My approach for your project:
- I will conduct an audit of the current account: campaigns, keywords, negative keywords, ads, bids, geo, schedule, devices, conversions.
- I will separately look at the structure by branches so that Dnipro and Zaporizhzhia do not mix into one logic.
- I will check if calls, clicks on the number, and online bookings are being tracked correctly.
- After the audit, I will provide a clear plan: what to keep, what to restructure, and where to reduce the cost of applications.
- Then I can take over the management and optimization of advertising on an ongoing basis.
…
The most common mistakes I find:
- all points mixed into one campaign
- weak work with negative keywords
- non-targeted search queries
- incorrectly set up conversions
- budget drain by schedule or devices
What I would look at first:
- structure for 5 locations
- search queries
- negative keywords
- calls / online bookings
- mobile traffic
KPIs I work with:
- cost per application
- number of applications
- cost per call / booking
- CTR
- conversion
Experience:
I have experience in Google Ads and local service niches, where the main goal is calls and bookings.
From cases:
- dentistry: budget $760, 38 leads, CPL $20, 8 patients, ROI 1453%
- premium auto detailing: budget $757, 90 applications, 21 sales, sale price $36.05, ROI 728%
Regarding the budget:
Initially, for 5 locations, I would look towards 30,000-50,000 UAH/month, but more accurately after the audit.
Regarding the cost:
- audit: $100
- management: from $300
I am ready to discuss the details and start cooperation!
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