I am looking for an experienced Klaviyo specialist who can conduct an audit of my account and develop a long-term email marketing strategy.
I need not just a performer who knows how to create newsletters and automations.
I am looking for a strategic-level specialist who understands well:
• CRM marketing in eCommerce
• customer lifecycle
• customer retention
• repeat sales
• increasing LTV
• audience segmentation
• personalization
• revenue growth through email marketing
About the Company
Earth Lab is a small brand of handmade natural cosmetics.
Sales are conducted through Shopify.
All email marketing operates through Klaviyo.
My goal is to turn Klaviyo into one of the main channels for business growth.
What Needs to Be Done
1. Comprehensive Klaviyo Account Audit
Conduct a full audit of the account and provide a detailed report.
It is necessary to evaluate:
• audience segmentation;
• existing lists and segments;
• automations;
• email flows;
• performance metrics;
• email deliverability;
• sending settings;
• analytics system;
• strengths of the account;
• weaknesses;
• missed opportunities.
Based on the audit, a list of all identified issues, recommendations for their resolution, and prioritization of implementing changes must be provided.
2. Analysis of Existing Automations
For each existing Flow, it is necessary to provide:
• what works well;
• what works insufficiently effectively;
• what opportunities are missed;
• what needs to be changed;
• recommendations for improvement;
If there are any important automations missing, it should be indicated what should be created and why.
3. Identifying Growth Opportunities
Identify all potential areas for development.
For example:
• increasing repeat purchases;
• increasing average order value;
• increasing customer lifetime value (LTV);
• increasing the number of reviews;
• enhancing customer engagement;
• reducing churn;
• increasing conversion;
4. 12-Month Klaviyo Development Plan
Develop a detailed roadmap for account development.
For each month, it is necessary to define:
• tasks;
• necessary improvements;
• new automations;
• new segments;
I want to receive a clear step-by-step development plan for the next 12 months.
5. Annual Email Marketing Calendar
Develop a mailing calendar for the entire year.
It should include:
• regular weekly campaigns;
• seasonal promotions;
• public holidays;
• marketing events;
• educational content;
• brand letters;
• ingredient letters;
• product letters;
• customer reviews;
• promotional campaigns;
• new product launches.
6. Subscriber Growth Strategy
Analyze existing methods of attracting subscribers and propose new ideas.
7. Implementation of Strategy and Support
In addition to conducting the audit and developing the strategy, I am interested in long-term cooperation.
I am considering the possibility of working together over the next 12 months to implement the developed strategy.
Responsibilities may include:
• implementing recommendations prepared during the audit;
• creating and optimizing automations;
• developing and launching email campaigns;
• implementing the annual mailing calendar;
• optimizing segmentation;
• enhancing personalization;
• monthly analysis of results;
• adjusting the strategy based on the data obtained;
• finding new growth opportunities.
It is important for me to find a specialist who can not only develop a strategy but also help implement it consistently in practice.