Everything is fine, very good communication, I recommend. We started working in the 2nd month.
Budget: 20000 UAH Deadline: 30 days
Good day
I am a marketer with over 6 years of experience in performance marketing, having worked with medical projects, particularly in dentistry and private clinics. I have practical experience in managing Google Ads, working with call tracking, and controlling advertising economics at the owner level.
I understand your task not as "setting up advertising," but as building a system for attracting and converting patients into treatment.
Experience in medicine
I have worked with local clinics (dentistry / private medicine):
— budgets of 30,000–120,000 UAH / month
— reduction of the cost per initial patient by 25–40% after restructuring the campaign structure
— growth in the number of initial inquiries by 1.8–2.3 times over 3–4 months
— increase in conversion from appointment → treatment through working with scripts and funnel control
I have experience working with:
Google Ads (search + local campaigns + optimization for calls)
Ringostat (call analysis, sources, quality of processing)
Clinic CRM (working with funnel stages and loss control)
How I see the work on your project
1. Analytics and economics
Building a unified picture: Google Ads + Ringostat + CRM
Calculation of real costs:
— lead
— appointment
— initial patient
— treatment cost
— ROMI by directions (therapy / orthopedics / surgery)
With a budget of 40,000 UAH and an average check of 3,000–4,000 UAH, it is important to understand not just CPL, but profitability by directions.
2. Contractor management
I formulate clear tasks for PPC and SMM
I control not the "launch of advertising," but the metrics
I work with offers, unique selling propositions, landing pages
Regular plan-fact analyses
3. Lead generation
Development of promotions for specific directions
For example: initial consultation + CT + plan
Testing plan for 3 months
Control of the cost per initial patient
Currently, with 6–10 initial patients per month and
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Budget: 20000 UAH Deadline: 31 days
Hello, Vladislav.
A systematic approach to the clinic's economy is needed here. I work specifically as a marketing manager: I integrate Google Ads + Ringostat + CRM into a single model and calculate the real cost of a primary patient, not just a lead.
What I will do:
- Audit of the current funnel and ROMI by directions
- Control of CPL → cost of appointment → cost of primary patient
- Correction of offers and packages
- Scripts for the administrator + call analysis
- Scaling plan for 3 months
I have experience in the medical niche and working with analytics.
Portfolio: https://averchenkov.online/portfolio
I am ready to discuss the goals regarding the number of primary patients and acceptable economics.
Roman Koval
Winning proposal
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Budget: 20000 UAH Deadline: 31 days
Hello! Dentistry in Cherkasy is a market with "hot" demand, but with very different lead quality. With a budget of 40,000 UAH, the key is not to "add traffic," but to bring order to the economy and the funnel: who is calling, who is booking, who actually shows up and stays for treatment. Otherwise, it is easy to increase inquiries but not increase revenue.
My approach for your clinic:
- Analytics and economics tailored to the solution: I will consolidate Google Ads + Ringostat + ClinicCards into one picture (lead -> call -> appointment -> initial -> treatment), so you can see the cost of an initial patient and ROMI for therapy/orthopedics/surgery, rather than "average per account."
- Control of contractors through KPIs: PPC will receive clear tasks on high-intent queries and traffic quality, SMM will focus on trust content and nurturing, to avoid "busy work for the sake of being busy." I am responsible for the results and align priorities.
- Lead generation through offers that actually sell: I will create a 3-month plan with 6-10 hypotheses (packages, initial examination, diagnostics, patient pains/fears), with tests and clear success criteria.
- Increasing conversion to treatment: I will listen to Ringostat calls, identify "leaks" (tone, speed, responses to objections), provide scripts for the admin and control in CRM, plus refine the website booking (form, CTA, trust, response speed).
Experience: I have a case in dentistry (implantology/orthodontics) where with a budget of $760 we received 38 applications at $20 each, 8 patients at $95 each, revenue from 1 patient (course) $1,380, total revenue $11,040, ROI 1453%. The result was achieved through intent segmentation, query cleaning, offer testing, and quality control of inquiries, not "cheap leads."
I am ready to take on the role of process manager: quickly gather the economics, bring order to the funnel, and systematically increase initial patients with a growth in conversion to treatment. I can discuss the details of the work format and KPIs in private messages.
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