Budget: 18500 UAH Deadline: 10 days
Hello! I will set up search and dynamic campaigns for an online auto parts store with proper analytics and conversion tracking.
What I will do step by step:
Account structure
Campaigns by main categories (brake pads, discs, filters, shock absorbers, etc.).
Ad groups by categories × brands/models (BMW, VW, Audi, etc.).
Negative keywords (universal + brand-specific), distribution by intent (buy/price/part number).
Ads
RSA considering keywords: “buy BMW brake pads,” “E90 brake pads price,” etc.
Adding part numbers (OE/analogs) in texts/quick links, if available.
Extensions: prices/site links/structured descriptions, call and location (if needed).
Dynamic (DSA)
DSA by category URLs (collection pages) + excluding technical/non-sales pages.
UTM tag rules + target page map.
Conversions and analytics
GA4 + Google Ads: purchase, begin_checkout, add_to_cart, call (from ads/site).
Checking conversion tracking, attribution, basic dashboard in Looker Studio.
Test measurements after launch, data validation.
Optimization (after launch 7–10 days)
Cleaning search queries, budget distribution among categories, bid/device/geo adjustments.
Adding new brands/models based on actual demand, expanding the negative keyword list.
Result:
Working search and dynamic campaigns for each category/brand, with verified conversions and reporting on CPL/ROAS.
Timeline: 3–5 working days for full setup + 7–10 days for initial optimization.
What I need from you: access to Google Ads, GA4/GTM, a list of priority categories, availability of OE numbers/crosses (if any), pricing policy/shipping.
Cost (choose one):
Start — $450: Search campaigns + conversions + GA4 integration, 1 wave of optimization.
Pro — $700 (recommended): Search + DSA, expanded negative keywords, Looker Studio dashboard, 2 waves of optimization.
Management (optional): $250/month — weekly edits and reporting.
Ready to start after access is provided. I will ensure that the traffic is not "informational," but purchase-oriented.