Project Description
Looking for a Google Ads specialist to set up and launch advertising campaigns:
search advertising
shopping advertising (Google Shopping)
Goal — to obtain targeted applications/sales at a reasonable price, without wasting the budget.
Tasks for the performer
1. Preparation and analysis
Analysis of the niche and competitors
Selection and clustering of keywords
Estimation of cost per click and potential lead cost
Budget recommendations
2. Search advertising campaign
Structured search campaign
Creation of relevant ads (RSA)
Setting up negative keywords (Advertising in the account has already been running for several years, a lot of negative keywords have already been collected)
Geo-targeting, ad schedule
Setting up ad extensions
3. Shopping advertising campaign (Google Shopping)
Checking/setting up Merchant Center
Correct uploading of the product feed
Setting up the shopping advertising campaign
Checking compliance with Google policies
4. Conversions and analytics
Setting up conversions (GA4 / Google Ads)
Checking tracking accuracy
Linking Google Ads ↔ GA4 ↔ Merchant Center
Setting up goals: purchase/application/call
5. Launch and optimization
Launching advertising campaigns
Initial optimization during the testing period
Recommendations for further scaling
Expected result
Working advertising campaigns without errors
Correctly set up conversions
Clear account structure
Forecasted cost per lead/sale
Report on completed work
Requirements for the performer
Confirmed experience with Google Ads
Cases in search and shopping advertising
Understanding of analytics and conversions
Ability to explain your decisions
Work without templates "automatically"
Reporting format
List of created campaigns
Account structure
List of keywords
Set up conversions
Budget and optimization recommendations
Important
⚠️ Before starting, please answer:
How do you determine the cost per lead before launching?
What reports and metrics do you look at after launching?
How do you set up conversions?
What risks do you see in this niche?
Deadlines
Preparation and setup: 3–5 working days
Testing period: 7–14 days
Budget
To be discussed. Please specify:
cost of work
what exactly is included in the price