Setting up Google Ads (Search + Shopping campaign)

Good day! 👋
I am a PPC specialist with 3 years of experience working with Google Ads (search advertising + Google Shopping). I work with analytics and structure, without template solutions 📊

Answers to important questions ⚠️
🔹 How I determine the cost per lead before launch
niche and competitor analysis
CPC forecast through Keyword Planner
evaluation of the potential conversion of the site
I form a realistic CPL range
…
🔹 What metrics I analyze after launch
conversions, CPL / CPA, ROAS (for Shopping)
CTR, CPC, Quality Score
search queries and negative keywords
behavior data from GA4

🔹 How I set up conversions
GA4 + Google Tag Manager
purchase / application / call
linking Google Ads ↔ GA4 ↔ Merchant Center
mandatory correctness check

🔹 Main risks of the niche
high CPC
budget drain without the correct structure
errors in the feed or tracking

👉 I minimize this through structure and constant optimization

🔧 What is included in the cost
niche and competitor analysis
selection and clustering of keywords
setting up search campaigns (RSA, negative keywords, extensions)
setting up Google Shopping
setting up and checking conversions
launch and optimization
reporting and recommendations

💰 Cost of work: $250 / month

I am ready to provide case studies, answer questions, and start collaboration 🚀

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The project is clear: it is necessary to build a managed Google Ads system (Search + Shopping) with projected economics, correct analytics, and without budget leakage, considering that the account already has a history and an established negative keyword list.

How I work with such tasks

Preparation and forecasting before launch
I do not "guess" the cost per lead before launch, but assess it through:
- auction and competitor analysis (Auction Insights, SERP, Shopping);
- actual CPC by keyword clusters;
- type of conversion (purchase/lead), average check, and margin (if available);
… - account history (if access is provided).
The output is a range of CPA/ROAS, not an abstract figure.

Search campaigns
- Structure based on intent, not "1 campaign = everything."
- RSA tailored to specific clusters.
- Working with the existing negative keyword list + additions based on actual search queries.
- Geo, schedule, adjustments — only after demand analysis.

Google Shopping
- Checking Merchant Center and feed (titles, attributes, GTIN, brands).
- Eliminating reasons for Shopping inefficiency (not a "feed for the sake of it").
- Campaigns with the potential for further scaling, not just budget drainage.

Conversions and analytics
- I set up conversions through GA4 + GTM, without "blind imports."
- Separation of macro and micro conversions.
- Full linkage of Google Ads ↔ GA4 ↔ Merchant Center.
- Verification of data transfer accuracy before launch.

After launch
After starting, I look not at "everything at once," but specifically at:
- Search Terms / Shopping search queries;
- CPA/ROAS by clusters and products;
- budget share that actually generates conversions;
- signals for scaling or stopping.
Based on this — hypotheses and optimization plan.

Risks I see in advance
- historical account errors affecting algorithm training;
- Shopping with an incorrect feed (a common reason for "not working");
- inflated expectations without considering competition and margin;
- automation without control at the start.

Format and cost
- Preparation + setup of Search and Shopping + analytics: fixed fee, discussed after a brief preliminary analysis (guideline 400–600 €).
- Test period of 7–14 days with optimization included.
- The output:
• account structure
• list of campaigns and keywords
• configured conversions
• forecast and recommendations for scaling.

I am ready to discuss details, niche, and access to the account for a thorough assessment before starting.

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Hello, PPC specialist with 3 years of experience

- I set up Meta Ads / Google Ads turn-key
- I analyze the niche, competitors, and audience
- I create ads, creatives, and campaign structures
- I optimize advertising, work with analytics
- I provide regular reporting and a transparent action plan

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Dmytro, greetings!

My name is Andriy, I am a media buyer with over 3 years of experience in Google and Meta Ads, and I know exactly how to effectively use this tool to attract clients in your niche.📈

I have a deep understanding of search campaigns, remarketing, Shopping Ads, and Performance Max. I know how to optimize the advertising budget, set up conversion tracking, and achieve the target cost per lead. I also assist with keyword selection, campaign structure, and creatives for maximum return on investment.

Would it be convenient to have a short online meeting soon? During it, I will show examples of real results from projects in your niche. We can also discuss the terms.

Here are a few case studies related to e-commerce for your reference:
… Meta Ads: eCommerce (clothing), USA — managing the advertising budget
https://freelancehunt.com/showcase/work/meta-ads-ecommerce-odyag-ssha/1947429.html

$72k revenue for eCommerce | Meta Ads (online toy store)
https://freelancehunt.com/showcase/work/72k-dohodu-dlya-ecommerce-meta/1789659.html

350 conversions for a herbal products, dietary supplements store | Google Ads
https://freelancehunt.com/showcase/work/350-konversiy-dlya-magazin-fitoproduktiv-badiv/1836213.html

ROAS - 1000% for a nail polish brand | Google Ads
https://freelancehunt.com/showcase/work/roas-1000-dlya-brendu-laku/1804996.html

ROAS 938% for a brand of air fresheners | Google Ads
https://freelancehunt.com/showcase/work/roas-938-dlya-brendu-osvizhuvachiv/1804999.html

ROAS 953% - elite bed linen | Google Ads
https://freelancehunt.com/showcase/work/roas-953-elitna-postilna-bilizna/1804998.html

About me in numbers:
-30+ satisfied clients (USA, Canada, Europe, Australia)
-12 months - average collaboration duration
-Average ROAS of projects - 350%
-Average budget in work - $10,000+

I wanted to learn more about the project and get to know you. Please write to me in private messages)
Have a good evening!

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Good day.

If you are reading this text, you need a specialist in contextual advertising. I won’t say trivial things; I will try to interest you in another way.

I work with large companies that are well-known throughout Ukraine: Volia, Kyivstar, Motodim, Yamahashop, Viber, Dim Stali. Cool, right?

Also, I am an official Google partner and provide a bonus of 10,000 hryvnias for the account (only for new accounts)! I did not make a mistake with the zeros; it is indeed 10 thousand hryvnias!

Do you want your advertising to work as effectively as possible and bring income, not losses?
… Do you want your project to be monitored, with regular updates and quick responses to deviations in statistics?
Do you want ROI to be constantly calculated?
Do you wish to become a monopolist in your business?

If your answers to all the questions are "YES," then you have already chosen your specialist.

My advantages over all other contractors:
1. I provide CHECKLISTS for campaign settings and keywords that should be present in the campaign for FREE. (No one else does this, and I already provide some value for you at the proposal stage. Just write that you want to receive the checklists, and I will provide them to you immediately.) This will allow you to check the campaign settings, point out mistakes to your current contractor, and choose a more experienced specialist for collaboration.
2. I do not sell keyword selection, negative keywords, ad writing, etc.; I sell my professionalism and expertise.
3. I work for results. If you need to launch urgently today, you can even not write to me. My campaign setups take up to 1 week because I pay attention to all details, and before launching, I will check everything 10 times again to avoid any mistakes and screw-ups.
4. I work only on 2 indicators! (growth in the number of applications and reduction in the cost per application)
5. I am available 24/7.

Are you still hesitating in choosing a specialist? Visit, read my resume, look at the reviews, and I am sure you will make the right choice.

If you have read to the end, you are already interested in my offer.
Right now, while you are thinking, your potential clients are going to competitors.

Contact me in any way convenient for you, and we will start our collaboration.
Respectfully and hoping for cooperation, Dmytro Medenko.

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Hello
I have reviewed your project
I suggest we discuss your task in more detail so that I can propose the optimal strategy for you.
About myself: 9 years of experience with Google advertising tools, relevant certifications, and Google Partner status
My rate includes setting up, scaling, and optimizing your advertising and all related tools, as well as support for 30 days
In response to your questions:
1. How do you determine the cost per lead before launch?
Based on your description, I understood that the advertising has already been running in your current account. To start, we can analyze historical data (what the minimum and maximum cost per lead was), and then focus on metrics such as: your budget, CR, and so on
2. What reports and metrics do you look at after launch?
… You mentioned that your goal is to receive applications/sales at a reasonable price without wasting the budget. Therefore, it makes sense to focus on metrics such as cost per conversion, CR, conversion value, ROAS, average cost per interaction/click, and so on
3. How do you set up conversions?
Typically through GTM. You can use GA4, or you can also pass it directly from the advertising account. In your case, if you have an e-commerce project and e-commerce events are not yet set up, it is better to set up the main events with transmission to GA4 and additionally pass the conversion with enhanced tracking
4. What risks do you see in this niche?
You did not specify your business niche anywhere in the task, so it is not possible to analyze its risks
Otherwise, I would be happy to help!

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Good day! My experience is over 9 years in SEO and performance marketing. I have worked with various niches: e-commerce, HoReCa, B2B, and service projects. The geography of projects includes Ukraine, the USA, Canada, and Europe (UK, DE, PL, etc.). I have experience promoting both local and English-language websites.

ANSWERS TO YOUR QUESTIONS:
How do you determine the cost per lead before launch?
Before launch, I focus on:
- niche and competitor analytics in the region;
- average CPC for key queries;
- conversion rates of landing pages (or their equivalents);
- experience with similar projects.
… At the start, I form a projected CPL range, which is refined and optimized during the testing period based on real data.

What reports and metrics do you look at after launch?
Key metrics:
- number and cost of leads (CPL);
- CTR, CPC;
- conversion rate;
- search queries and traffic quality;
- budget distribution across campaigns and audiences.
I provide reports regularly (every 1-2 weeks): briefly, with conclusions and recommendations.

How do you set up conversions?
I set up through:
- Google Tag Manager + GA4;
- Google Ads conversions;
- tracking calls, forms, clicks on buttons, online bookings.
Before launch, I always check the correctness of triggering and data transmission to advertising accounts.

What risks do you see in this niche?
WHICH NICHE?

Timelines
🔹 Preparation and setup: from 7 working days
🔹 Testing period and optimization: from 7 days

Budget
The cost of work and the scope of tasks are discussed individually. After clarifying the project details, I am ready to offer a clear cost and describe what exactly is included in the work. I AM WAITING FOR YOUR MESSAGE!

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Hello
I have familiarized myself with the technical specifications
I ask you to provide more detailed information in Direct
Thank you in advance

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Good day, Dmytro!
We have over 7 years of experience in setting up and managing Google Ads and Google Shopping contextual advertising in various niches.

CLIENT FEEDBACK. Setting up and managing Google Ads
https://freelancehunt.com/showcase/work/client-feedback-setting-up-and-managing-google/1918109.html

We will make a forecast of the advertising budget, analyze the competition in your niche.
We will track important metrics weekly and provide reports on them.
We will set up goals through GTM.
…
🚀 What we can offer:
• We will analyze your product, target audience, and competitive environment.
• We will select an effective structure for Google Ads / Google Shopping campaigns considering B2B specifics.
• If necessary, we will optimize the product feed and logic of Google Shopping.
• We will connect and check analytics: conversions, GA4, GTM.
• We will ensure regular optimization of campaigns and clear reporting on results.

We are ready to discuss the details of cooperation, tasks, and propose an optimal strategy for launching and scaling advertising.
If reliability and predictable results are important to you, we will be happy to collaborate.

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Hello, Dmytro, I am a certified PPC specialist in the field of e-commerce, focusing on Google advertising for online stores. I have 3 years of experience and during this time I have a strong background in various topics and businesses, in the Ukrainian market and the Western market. My goal is to help you achieve success by working as your reliable partner. My approach involves a deep understanding of your business and its needs. I do not just launch advertising campaigns, but deeply immerse myself in your business processes and marketing to ensure maximum results. With my expertise in Google Ads and work experience, I am ready to support your business and become its assistant on the path to success. You can review my cases at the link Freelancehunt. The cost includes all checks, settings, and management of advertising for one month; I can provide more details about the work that will be carried out during the project in private messages. I would be happy to discuss the details. I am ready to start working soon.

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Good day!
🤝 Professional setup of Google advertising turnkey!
✅ Use of new features, setup of search campaigns, GDN, Google Shopping, Performance Max, Remarketing, Google Tag Manager, Google Analytics, audiences, goals, etc. Completely turnkey!

Experience of over 9 years. Cases in the portfolio. Certified specialist. Google Partner.

🎁 Bonuses: 1 month of advertising management as a gift + Google bonus from 10,000 UAH.

Write to us, we will discuss all the details.

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Hello!
I am a PPC specialist with experience in setting up Google Ads (Search + Google Shopping) and GA4 analytics.

I will do a complete preparation and launch:

niche and competitor analysis

selection and clustering of keywords (taking into account already collected negatives)

… structured search campaign + RSA

setup and optimization of Merchant Center and Shopping

correct conversions and connections Google Ads ↔ GA4 ↔ Merchant Center

I work with a focus on target leads/sales and CPA control, without wasting the budget.
I will provide a lead cost forecast before the launch and a clear report after the start.

Shall we discuss the details?

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Good day. I have reviewed the task. Please write in private messages what products you sell?
- The cost of a lead is determined approximately. Based on the average conversion rate in product campaigns.
Conversions are set up differently. It can be done through GTM or GA4.
After launch, I look at the cost per click, CTR, cost of conversion, conversion rate, funnel conversion rate, percentage of impressions received, positions among competitors.

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Hello, I am interested in your offer, I can take on the execution at a low cost, considering all the requirements you wrote. I can do all of this turnkey with subsequent management or without. One-time setup - 4000 UAH, Setup + management for 30 days - 8000 UAH

- How do you determine the cost per lead before launch? - I make a forecast in Google Planner

What reports and metrics do you look at after launch? - I look at everything, auction statistics, cost per clicks/conversions, CTR, I review the search results for our ads, and analyze many other things

How do you set up conversions? - through GTM and GA4

What risks do you see in this niche? - small budget
…
I have been setting up advertising in Google Ads for over 3 years, I have experience working in various niches, from selling goods and services to collecting data for various purposes, I know how to build long-term development strategies and effectively optimize advertising campaigns to achieve specific results.

I conduct account audits with detailed recommendations for improving efficiency. I develop promotion strategies depending on business goals (sales, traffic, leads). I consult on choosing the optimal strategy (Performance Max, Shopping, Search, etc.). I create effective advertising campaigns from scratch. I set up all necessary services turnkey (Google Analytics 4, Google Tag Manager, Merchant Center). I manage advertising accounts and consult on any issues. I solve problems with rule violations and blocking in Google Ads and Merchant Center. I maintain transparent communication - I report simply, without "technical language," so everything is clear.

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