1. General Information
Online Store: auto parts
CMS: OpenCart (ocStore 3.x, modified)
Looking for an SEO and advertising specialist with real experience in promoting online auto parts stores on OpenCart.
2. Requirements for the Performer
Experience in SEO optimization of OpenCart (preferably ocStore).
Experience working with online auto parts stores (understanding of category, article, and brand structures).
Understanding of technical optimization (loading speed, filters, duplicate pages, hreflang, sitemap, robots.txt).
Experience with Google Ads / Meta Ads for e-commerce.
Ability to set up and analyze Google Analytics 4, Google Search Console, GTM.
3. Tasks
Check the technical condition (loading speed, indexing errors, duplicates).
Check the structure of categories, filters, and links.
Identify errors in sitemap, robots.txt, hreflang, canonical.
Set up meta tags (title, description, h1) for categories and products.
Generate SEO-friendly URLs (SEO Pro / SEO URLs).
Eliminate duplicates of categories and filters.
Optimize images (alt tags, weight, webp).
Set up schema.org microdata for products.
Write SEO descriptions for categories (Russian/Ukrainian).
Optimize manufacturer descriptions.
Add FAQs and LSI keywords for categories.
Link building plan (quality links, directories, forums).
Registration in business directories Google / Bing / Ukrainian platforms.
Google Ads (mandatory)
Set up Google Merchant Center.
Create product feed (XML/CSV).
Launch Google Shopping (smart campaigns, search, remarketing).
Set up conversions through GA4.
4. Expected Results
Increase in organic traffic from Google for target queries.
Increase in visibility of categories and brands in search.
Launch and optimization of advertising campaigns (Google Ads / Meta).
Increase in sales and orders.
5. Deliverables
Audit report.
Work plan for 1–3 months.
Set up and functioning advertising campaigns.
Conversion tracking system (GA4, GTM, Pixel).
Reports on results (monthly).
6. Budget and Timeline
SEO: negotiable (phased).
Advertising: separate budget for Google Ads / Meta Ads (≈ $400/month).
Work: only with experienced specialists, with cases in auto parts and OpenCart.