Budget: 15000 UAH Deadline: 29 days
Hello!
I reviewed your store Zoospot.nl. The theme of products for traveling with pets has great potential for scaling in the EU due to the high average order value (especially for pet carriers and car seats).
My approach to your project:
Technical Audit: I will check the correctness of the connection between Google Ads / Merchant Center and the setup of Enhanced Conversions. Without accurate profit data, scaling to Europe is impossible.
Country Structure (EU): I will divide campaigns into Tier-1 (Netherlands, Germany, Belgium, etc.) and the rest of the EU. This will allow for flexible budget management depending on the cost per click in different regions.
Profit Optimization (Margin): I will use Custom Labels in the feed to automatically exclude cheap products from advertising and focus the budget on high-margin items (pet carriers, seats).
PMax + Asset Groups: I will set up Performance Max with segmentation by language signals (NL and EN). I will separately process negative keywords at the account level to remove irrelevant informational queries.
Feed Optimization: I will add key characteristics (sizes for air travel, dog breeds for seats) to product titles, which will significantly increase CTR in Shopping results.
Result: You will receive a transparent structure where every euro is invested in selling priority products, not just in traffic.
I have experience scaling e-commerce to international markets. I am ready to conduct an audit of your current campaign and propose a budgeting strategy.
When would it be convenient for you to discuss the details in private messages?