Budget: 10000 UAH Deadline: 10 days
Hello! I will help the school attract foreign students who want to learn the Ukrainian language. I have significant experience in the EdTech niche (cases Study.ua and DEC Education), where we scaled educational courses to international markets, particularly to the USA, Canada, and Europe.
Promoting the Ukrainian language for foreigners is work with a very specific and grateful audience. It is important to combine the emotional context (support for Ukraine, roots, volunteering) with the clear advantages of your methodology.
My approach to launching:
- Analytics and foundation: I will set up Meta Pixel and Conversions API (CAPI). This is critically important for international traffic to bypass iOS restrictions and see real registrations for courses.
Strategy and goals of the campaign:
- For quick applications: the goal is "Leads" (through instant forms or messages in Instagram Direct).
- For signing up for a trial lesson: the goal is "Conversions" on the website.
- For warming up: the goal is "Engagement" for video reviews of teachers or fragments of classes.
- Audience segmentation: I will divide campaigns by motivation: "Ukrainian for Heritage" (diaspora), "Business/Diplomacy," "Support & Volunteering."
- Creatives and texts: I will prepare a brief for video (UGC content from teachers works best in education) and write texts in English that resonate with the queries of the foreign audience.
My next step: I suggest having a short call or discussion in chat. It is important for me to understand which countries you want to focus on first and whether you already have ready video materials from your lessons?