Webinar for online courses
Client: online educational school (DTA – Deutsche Tech Akademie)
Collaboration format: freelance project
🎯 Goal
Prepare and launch a webinar to promote the online course. Create a clear and structured process: from speaker preparation to funnel launch.
🔗 Basic materials
Loom with explanation: Video
Example of a previous recording (how not to do it):
Example of a marketing webinar: Table
Competitor references:
Course program / landing page: dtakademie.de/webinar
📂 Communication structure
Main project chat
Landing page chat
Webinar recording chat with the speaker
General chat with Kateryna (possibly for creating a chatbot)
🛠 Tasks
References: find and analyze examples of webinar structures (competitors / own experience), add to the table.
Presentation: review the presentation in Canva → prepare a list of changes/optimizations.
Speaker video: review the current recording → provide a clear list of edits.
Lead magnets: suggest ideas for the webinar (PDFs, checklists, bonuses).
Funnel: compile a list of additional tasks for full funnel implementation.
⚙️ Technical details
Webinar duration: up to 30 minutes.
The presentation is designed by a designer (the speaker prepares only the text and performance).
Main focus: increasing conversion in course registrations.
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30 days223 USD
30 days223 USD
Hello, Vlada.
I understand the task, there is expertise in launching 2 schools from scratch. Therefore, there is an understanding not only from the side of traffic, creatives, and metrics, but also from the side of funnels, audience gathering, landing pages, webinar structure, services, and more.
Please write in private messages for a more constructive dialogue.
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