Packaging and label design
4165-
33 USD Redesign of the "FIZI" bar packaging
Packaging and label design#redesign #packaging_design #GraphicDesign #Photoshop #for_print
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TM "E-5"
Packaging and label designI participated in a design competition for an energy drink label for the brand "EURO-5". And this is my work, but unfortunately, a stronger project won...
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Packaging design for ThermaWerk heated insoles
Packaging and label designDescription:
I developed packaging for ThermaWerk heated insoles from scratch, including the main illustration for the front side.
The task was to make the product understandable for the buyer at first glance: what it is for, how it works, and what benefits it provides.
The design helps to immediately convey a sense of warmth, reliability, and comfort in cold weather.
… Such packaging attracts more attention on the shelf and makes the product more convincing among similar items.
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Packaging for a beverage brand
Packaging and label designI created a minimalist packaging for sparkling water with an emphasis on cleanliness, freshness, and clear navigation between flavors. The white base makes the design light and modern, while the fruit illustrations help quickly identify each flavor in the line. Each product has its own color accent, but the entire series maintains a unified style. This way, the cans look cohesive as a branded line and work well in product photos, social media, and on the shelf.
#packaging #packaging_design #label #graphic_designer
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Development of label design and conceptual branding for the n line
Packaging and label designA project for the development of a craft and modern visual style for a series of natural drinks based on kombucha, aimed at a young and active audience that chooses a healthy lifestyle. The main task was to create a cohesive brand ecosystem, which includes packaging design for three different flavors — strawberry, orange, and apple with mint, as well as the development of image content for advertising campaigns. The visual concept of the labels is based on a light, natural color palette and detailed fruit graphics that instantly communicate the flavor properties of the product and emphasize its natural composition. The text blocks on the back of the bottles are structured into a clean informational grid, clearly outlining the ingredients and nutritional value of the drink. Special attention in the project is given to the contextual positioning of the brand: a series of photorealistic mockups and narrative collages have been developed, integrating the product into the real lives of consumers. The visualizations demonstrate the use of kombucha in various life scenarios — from a group of friends relaxing outdoors and summer picnics to recovering after intense sports training or creating a refreshing atmosphere at the workplace in the office. The created design forms a bright image of a modern, beneficial, and stylish drink that stands out effectively on store shelves and in the digital space.
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16 USD Development of a line of concise labels
Packaging and label designCategory: Packaging, Branding, FMCG (Household Goods)
Task: Create a restrained, modern, and highly readable label design for a line of 7 products (cleaning wipes, sponges, microfiber) of the Clean Point brand. The main requirement of the client is conciseness, clear differentiation of products within the series, and mandatory integration of technical elements (barcodes and QR codes).
Concept and Visual Strategy
The foundation of the visual solution is a modular grid that standardizes the appearance of the entire line while maintaining brand recognition and minimizing visual noise typical of many household sector products.
… Clean Background and Minimalism: The use of a white background and the rejection of unnecessary decorative elements ensure high contrast and quick reading of information on supermarket shelves.
Typography: A modern, clear sans-serif font was chosen for maximum accessibility of information. The main emphasis is placed on the product name and its purpose.
Color Navigation: Differentiation of products in the line is achieved through colored blocks and markers that visually duplicate the color of the product itself (for example, a bright yellow element for yellow PRO series wipes, blue for microfiber).
Infographics: Complex text blocks are replaced with minimalist linear icons (Eco-friendly, Strong, Absorbent), making it easier for customers to perceive product characteristics.
Technical Details and Integration
Particular attention is paid to the lower third of the label, where commercial and technical data are harmoniously combined:
Branding: Clear highlighting of the premium/professional series using a contrasting PRO block.
Technical Block: Fixed zones have been developed for the QR code (quick access to detailed information/website) and the EAN-13 linear barcode, which do not overload the overall composition.
Pre-press: The layout is fully adapted to the requirements of flexographic or digital printing on self-adhesive film/paper, taking into account safe margins and requirements for minimum font sizes for technical text.
Result
A universal and easily scalable label design system has been created. Thanks to the concise design, Clean Point products look modern, premium in their segment, and instill consumer trust at first glance.
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11 USD PACKAGING FOR CROISSANTS
Packaging and label designAbout the project
Croissant Freaks is a young brand that energetically enters the healthy food market. Breaking the stereotypical "boring eco-aesthetic" of organic products, the company has created a line of vegan croissants free from gluten and white sugar. The task was to create vibrant packaging that instantly grabs attention and declares the rebellious spirit of the brand right from the supermarket shelf.
Task
Position the healthy product (gluten-free, egg-free, and dairy-free) not as a strict dietary restriction but as a cool and bold choice. The packaging was to combine the aesthetics of "cartoon punk," a branded character, and clear commercial readability of information.
… Solution: Punk Cat
Visual style: The dominant neon pink color (specified in the brief as Pantone 806 C) and contrasting, "street" typography make the packaging noticeable in seconds.
Character: A charismatic punk cat with piercings and patches has been created. He embodies the bakery's manifesto — "Baked Goods Rebellion."
Marketing highlights: A combination of bold slogans (NO GUILT. JUST RIOT.) with clear informational markers (GLUTEN-FREE, VEGAN), which are important for the supermarket audience.
Technical preparation: A complete layout (die-line) has been created considering bleed (+5 mm), fold lines, welding seam borders of the flow pack, and a separate layer for spot UV on the cat's eyes.
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Leaf Empire — Botanical Packaging Design (Poppy Elixir)
Packaging and label designA conceptual packaging design for a botanical skincare line inspired by nature and herbal aesthetics.
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Logo "GORILKA"
Packaging and label designDeveloped a logo for the pilot project Brand "GORILKA".
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New Logo
Packaging and label designProject for the development of an energy drink line
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Logo of kvass "Khors"
Packaging and label designKvas "White Homemade". Hors (Old Russian Хърсъ) - a Slavic god of sunlight, a luminary that embodies the daily path of the sun, whose image is closely associated with the symbol of Kolovrat.
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Kvass logo "Khors"
Packaging and label designKvass "Honey". The second in the series.