Google Ads Audit + Improvement Recommendations
We are looking for a specialist in Google Ads to conduct a review of the current advertising campaign.
Current situation:
The advertising is already running and generating leads.
However, some leads are irrelevant / not applicable.
The number of applications is below expectations.
Industry: international transportation / relocations in Europe.
What needs to be done:
Conduct a full audit of the Google Ads account.
Analyze:
the structure of campaigns
keywords
search queries
negative keywords
ads
audience settings
geographic targeting
bidding strategy
conversions and tracking.
Identify the reasons for irrelevant leads.
Provide specific recommendations for improvement:
how to increase the number of applications
how to improve lead quality
which campaigns / keywords should be changed or disabled.
If possible, suggest a new structure for advertising campaigns.
Expected results:
a document with the audit
a list of specific recommendations
if necessary — an optimization plan.
Important:
experience with lead generation through Google Ads
preferably experience in logistics / services / relocations.
In your response, please:
briefly describe your experience
provide examples of audits or cases
state the cost of the audit.
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5 days161 USD5 days161 USD
Hello!
My name is Artem, I am a Google Ads specialist with over 6 years of experience. I work on projects in the service and lead generation sectors, conduct audits of advertising accounts, and help improve the quality of leads and the number of conversions.
‼️During the audit, I will check the structure of campaigns, keywords and search queries, negative keywords, ads, geography of impressions, bidding strategies, as well as the correctness of conversion settings. This will help identify the reasons for non-target leads and points of loss for potential applications.
You can view 3 of my works here
✉️➡️Freelancehunt
📊Based on the results, I will prepare a document with the audit, specific recommendations for improvement, and, if necessary, suggest a new structure for advertising campaigns.
… I have experience working with leads in the service and logistics niches. I can provide the cost of the audit after a brief review of the account.
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30 days161 USD30 days161 USD
Iryna, good day! I have successful cases in your niche, so I know how to attract the right audience and achieve the desired effective result through advertising.
Client cases: https://freelancehunt.com/showcase/work/lid-za-2-4-dlya-kompaniyi-vantazhoperevezen/2010408.html
I will fully and comprehensively address all issues, from creating the strategy and advertising cabinet to designing creatives.
I would be happy to discuss the details of possible cooperation.
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4 days161 USD4 days161 USD
Hello! My name is Ilya, I am a contextual advertising specialist with over 5 years of experience.
↗️ I have implemented 50+ successful projects in various niches – from small businesses to large companies. I have extensive experience in the transportation niche across European countries, having worked with logistics services and passenger transport in Europe; below I will add my cases.
Throughout my work, I have conducted hundreds of audits using various Google Ads tools, and I am confident that I can help you too.
❗️ Here is a review from an audit ⬇️
https://freelancehunt.com/project/google-ads-konsultatsiya/1489676.html
Examples of work:
https://freelancehunt.com/showcase/work/avtobusni-perevezennya/2021202.html
https://freelancehunt.com/showcase/work/servis-logistiki/2010817.html ➡️
… ✅ I am officially a Google partner ➡️ https://www.google.com/partners/agency?id=9309139291
Message me privately, I will help you as quickly as possible. We will discuss the details and find the best solution.
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7 days161 USD7 days161 USD
Has experience in auditing and optimizing Google Ads for service businesses and lead generation.
What I will do as part of the audit:
• analyze the structure of campaigns, keywords, and search queries
• check negative keywords and reasons for non-target leads
• audit ads, display geography, and audience settings
• analyze bidding strategy and campaign effectiveness
• check the accuracy of conversion tracking
… As a result, you will receive:
• a document with a complete account audit
• a list of specific issues
• recommendations for increasing the quantity and quality of applications
• a proposal for a new structure of advertising campaigns (if necessary)
I am ready to review the account and discuss the details.
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5 days161 USD5 days161 USD
Good day,
I would like to propose my candidacy. I have extensive experience in conducting projects on various topics. Examples of my work are presented in the portfolioFreelancehunt.
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30 days161 USD30 days161 USD
Hello! 👋 The problem of non-targeted leads in the international transportation niche through Google Ads is a classic case of a "dirty" semantic core or incorrect bidding strategy. My team and I have specialized in complex lead generation for over 7 years and know how to turn an advertising account into a tool for attracting real contracts.
Our experience in Google Ads and complex niches:
📈 Finance and More: Our key case in financial consulting. By doubling the budget, we increased the number of leads by 3.5 times and revenue from deals by 3 times. This confirms our ability to work specifically with the quality of applications.
🏥 https://www.google.com/search?q=dm-project.com.ua: Working with complex equipment and services in Google Ads. Through deep auditing and restructuring of campaigns, we increased the number of targeted conversions by 4 times.
🛠️ Experience in logistics: We understand the difference between the queries "moving" (B2C) and "freight logistics" (B2B) and know how to cut off non-target traffic through proper negative keywords and match types.
…
What will be included in our audit:
Search query analysis: We will identify which specific "garbage" keywords are draining the budget and expand the list of negative keywords.
Conversion audit: We will check if tracking (GTM/GA4) is working correctly and whether Google's algorithms are learning from non-target actions.
Strategy optimization: We will analyze geography and time of display to exclude unprofitable regions.
Campaign structure: We will suggest transitioning to a more effective structure (for example, Hagakure or clear segmentation by directions).
Result: You will receive a detailed PDF report with specific "stop factors" and a step-by-step optimization plan for increasing quality leads.
Cost of the audit: 💰 We will discuss after reviewing the scope of your account.
In order for me to give initial advice right now: Please send a link to your website? Also, please indicate which European countries are currently the main focus?
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3 days161 USD3 days161 USD
Hello.
I specialize in lead generation through Google Ads in service niches (logistics, moving, B2C and B2B services). I regularly conduct audits of advertising accounts focusing on improving lead quality and reducing application costs.
What I will do as part of the audit:
• Complete analysis of account structure
• Analysis of search campaigns, keywords, and actual search queries
• Checking negative keywords and the logic of their addition
… • Evaluation of ad quality and relevance to intent
• Analysis of display geography and bid adjustments
• Checking bidding strategies
• Audit of conversion tracking (correctness of goals, import of offline conversions if available)
• Identifying reasons for non-targeted leads
As a result, you will receive:
• A structured document with the audit
• Specific growth points
• Recommendations for improving application quality
• Proposal for a new campaign structure (if necessary)
• Optimization plan for 30–60 days
Common issues in the international transportation niche:
— overly broad keywords
— lack of segmentation by type of move
— incorrect display geography
— unfiltered low-intent queries
— incorrect bidding strategy
Cost of the audit: from 4000 / 6000 UAH (depends on the account size and number of campaigns).
Completion time — 3–5 days.
I am ready to discuss the details and preliminarily assess the account size.
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3 days161 USD
225 3 days161 USD10 years in the field of Google Ads. Worked with websites of various complexities: from simple landing pages with 1 product or service to large online stores. I have extensive practical experience in the IT segment, B2B, and B2C sectors.
I confidently work with all types of Google Ads campaigns:
- Search advertising
- Remarketing
- Display advertising
- Local Ads (advertising on Google Maps)
- Performance Max
- Demand Gen
…
I conduct a preliminary audit of existing advertising campaigns or build a plan for launching and developing advertising for a website from scratch. I will prepare a detailed analysis for each campaign, describe all the pros and cons, and provide recommendations on what to change and what to improve.
Feel free to reach out - I will be happy to help)
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7 days323 USD
447 2 1 7 days323 USDHello, Irina. In addition to the office, we also need to look at the export from the CRM system for the entire database, if UTM tags are set. This way, we can immediately see exactly where irrelevant leads and conversions to sales are coming from. We work with goods, B2B, and services. I can show case studies with screenshots in private messages.
The audit is conducted within 1 week.
If you are interested, please write in private messages.
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5 days161 USD
686 1 0 5 days161 USDHello!
I am engaged in setting up and optimizing Google Ads for lead generation, I will help conduct an account audit and find the reasons for non-targeted leads.
Portfolio:
https://averchenkov.online/portfolio
I will check the campaign structure, keywords, search queries, negative keywords, ads, display geography, and conversion system. Based on the results, I will prepare specific recommendations for increasing the quantity and quality of applications.
I am ready to discuss the details and start working.
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7 days188 USD
369 7 days188 USDGood day!
👉 I have over 6 years of experience in SMM and targeting. I work with Meta Ads and Google Ads. I have successful cases in the markets of Poland and the USA, and I know this market well.
✅ I will write a comprehensive marketing strategy tailored to you.
✅ I have experience in acquiring one conversion at a cost of $2 for a service price of $500.
✅ I am ready to take on a turnkey project.
More cases are available in private correspondence. I look forward to collaborating!
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2 days215 USD
2731 70 1 1 2 days215 USDHello, Irina.
I have over 10 years of experience working with Google Ads. I mainly work with advertising for services and lead generation. I have experience working on projects in Poland and Europe, including services.
I can conduct an audit of your advertising account: I will check the structure of campaigns, keywords and search queries, negative keywords, ads, geographical targeting settings, bidding strategies, and conversion tracking. I will also look at where non-target leads may be coming from and where potential applications are being lost.
Based on the results, I will prepare a document with the audit and specific recommendations: what should be changed or turned off, which keywords and campaigns could perform better, and how to increase the number of applications and improve their quality. If necessary, I will suggest a clearer and more effective structure for advertising campaigns.
Experience with Google Ads — over 10 years, I have Google Partner status.
Portfolio:
… https://www.google.com/partners/agency?id=7906025205
https://skillshop.exceedlms.com/profiles/7f8376c206f24f56aa587e9bc116aef7
https://daniluks.pl/maryna/
I live in Poland, I can issue invoices.
I look forward to collaborating.
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5 days161 USD
1168 7 0 5 days161 USDHello!
My name is Nikita. I have been working in paid advertising for over 6 years and I work with Google Ads, Meta Ads, and TikTok Ads.
✅What you get when working with me:
— a clear advertising strategy, not chaotic launches
— control of the project's economics
— systematic analytics and scaling
📈I work with budgets of various levels and understand how to maintain a balance between growth and profitability.
… Examples of my work:
Freelancehunt
I am ready to discuss your tasks and propose a specific action plan.
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10 days269 USD
1058 27 0 10 days269 USDHello. I am ready to take your project into work.
With 14 years in marketing, I have conducted hundreds of audits of advertising campaigns. I focus on reducing customer acquisition costs and cleaning traffic from junk. In competitive niches like logistics and moving across Europe, I build lead generation systems that bring in targeted applications. I have proven solutions for cutting off irrelevant traffic for transport services.
The problem with non-targeted applications in international transportation usually arises from overly broad matching of key phrases or gaps in geographic exclusions. I will deeply analyze your current semantics and the actual search queries of users. I will definitely check the conversion settings and bidding strategies. You will receive a clear document with an action plan to correct the structure of the campaigns and a list of what needs to be turned off or changed today.
In the task description, you did not specify the website and specific targeting regions. Please send a link to the project and a list of priority countries or cities where we are advertising.
I will send you my cases and examples of similar audits after I look at the landing page. The cost of a complete account analysis with a detailed optimization plan I will be able to name right after assessing the volume of campaigns within the advertising cabinet.
…
Let's have a call or communicate so I can ask clarifying questions and formulate a solution for your project.
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5 days188 USD
1281 9 0 5 days188 USDWelcome!
• 7 years of experience in PPC, conducted over 70 audits.
Detailed review of the advertising account with clear and detailed conclusions and recommendations.
We work with a focus on results and long-term cooperation.
🚀 Feedback https://freelancehunt.com/showcase/work/vidguk-ppc-smart-temple-ta-dityachi-tovari/1974877.html
https://freelancehunt.com/showcase/work/vidguk-vid-virobnika-koreyskoyi-kosmetiki/1905485.html
… 🚀 What we will do for your project:
• Analyze the product, positioning, and competitors in the market.
• Set up Google Ads: Search (high intent) + remarketing.
• Prepare the campaign structure.
• Set up analytics turnkey: GA4, events, conversions, goal tracking.
• Regular clear reporting every week!
💼 Why choose us:
• Daily work on the project
• Online task monitoring
• Technical support with a response within 5 minutes
If reliability and predictable results are important to you — we will be happy to cooperate.
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7 days188 USD
124 7 days188 USDHello!
I have reviewed your project - I am ready to take it on.
I am a PPC specialist with Google Ads with over 2 years of practical experience. I work with Search, Performance Max, Shopping, Demand Gen, Display campaigns, focusing on leads and sales, not just clicks.
What I will do in your project:
I will analyze the niche, competitors, and current advertising campaigns (if they have already been launched);
… I will collect and structure relevant semantics + negative keywords;
I will set up campaigns and ads for your target audience;
I will check or set up conversion tracking (GA4, GTM);
after launch - optimization of bids, ads, and structure to reduce CPA.
I work without template solutions - I start each project with analysis and strategy formation tailored to specific business goals and budget.
I am ready:
to answer all questions;
to propose the optimal format for collaboration;
to promptly start working.
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15 days214 USD
475 2 0 15 days214 USDready to help you out with this
will send you previous work in chat - to make sure we match
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30 days161 USD
888 10 0 30 days161 USDHello!
My name is Andriy, I am a media buyer with over 4 years of experience working with Google and Meta Ads, and I know well how to effectively use this tool to attract clients in your niche. I am also familiar with all the issues that may arise during the launch of advertising campaigns📈
I offer a consultation during which:
- we will analyze your current request;
- we will determine the start of promotion and structure;
- I will provide practical recommendations to increase conversion;
- we will plan the further campaign strategy for sales.
…
Would it be convenient to have a short online meeting soon?
About me in numbers:
30+ satisfied clients (USA, Canada, Europe, Australia)
12 months - average collaboration period
Average ROAS of projects - 350%
Average budget in work - $10,000+
I would like to get to know you and learn more about your project. Please write to me in private messages.
Have a good evening!
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2 days161 USD
183 2 days161 USDHello, my name is Kirill. I am not just "about the quantity of advertising" — I build a system that converts your advertising budget into real profit.
In 2 years of practice, I have implemented more than 25 projects in Ukraine, Europe, the UAE, and North America.
Niches I have worked with in lead generation:
Healthy food delivery in Kyiv
Certification
Construction of sports grounds
Modern anti-cafes in Kyiv
… Interior design in Dubai
Website creation
Emergency lock opening in London
Basement restoration in Canada
Beauty salon in Switzerland (Steinhaus)
Restoration of leather furniture and car interiors in Los Angeles.
Cleaning company in Kyiv
Auto insurance
Installation of solar panels in Germany
GPS monitoring and logistics in Germany
The cost of the audit is 500 PLN.
I am ready to discuss your project in more detail and provide clear recommendations to improve the situation with leads!
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30 days161 USD
447 3 1 30 days161 USDGood day, I am interested in your project. I have experience working with Google Ads and conducting audits of advertising campaigns. I can analyze the account structure, keywords, search queries, negative keywords, and campaign settings to identify the reasons for non-targeted leads and the low number of applications. I will prepare a list of specific recommendations for improvement and optimization. I am ready to discuss the details.
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3 days161 USD
686 4 0 3 days161 USDGood day.
I suggest we connect in private messages to clarify the details.
In private messages, I can also send a couple of recent audits.
A brief about myself.
I have almost 11 years of experience in advertising.
I am a Performance Marketer / PPC Specialist focused on Google Ads, Meta, TikTok, and web analytics.
I specialize in launching and scaling advertising campaigns for service sectors, e-commerce, finance, telecommunications, pharmaceuticals, and others. Full cycle: from market analysis and strategy development to setting up analytics, feeds, creatives, and optimization for KPIs.
…
Shall we continue the discussion in private messages?
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30 days545 USD
736 2 0 30 days545 USDHello, I can help with setting up and managing Google Ads advertising. I have experience in the field of internet marketing since 2015 in various niches and budgets, including logistics.
I can conduct a free audit of your Google Ads account; we can discuss the details in correspondence. I will analyze all previous settings to see what has been done before, and I can guide you on what can be improved and where there are growth opportunities to enhance your results.
It is also preferable that we discuss the details of your project and business as a whole in our correspondence. It is important to understand metrics such as average check, profitability, and what budget you are willing to allocate, as well as what goals you set for yourself. Then I can calculate how many leads/sales you need per month and at what price for your advertising to be profitable and deliver the desired results.
In addition to the number of leads, I focus on quality, ensuring that these are indeed your leads that you need and that can potentially order your services. Throughout the work, this process is also monitored, and leads are accounted for, with feedback from you on the quality of the leads, and settings are adjusted as necessary.
What sets me apart from others: I am not just a setup specialist; I am your business partner in advertising. First and foremost, I look at your business, and advertising is a tool to achieve your business goals.
…
The price for a month of work is indicated approximately. We can discuss the details and agree on everything in our correspondence.
I would be happy to collaborate and be of help!
From relevant cases, there is this one - https://le-trans.kz/
In our correspondence, I can also show examples of creatives in this niche.
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30 days188 USD
1802 5 0 30 days188 USDGood day!
My name is Daria, a Google Ads specialist with over 7 years of experience.
I can conduct a full audit of the advertising account: check the structure of campaigns, keywords and search queries, negative keywords, ads, geography of impressions, bidding strategy, and the accuracy of conversion tracking. Based on the results, I will prepare recommendations on what is better to change or improve to increase the number of applications and enhance their quality.
I will be able to name the cost of the audit after discussing all the details.
I suggest we discuss the details in private messages — I will also send case studies there.
I look forward to a productive collaboration! :)
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30 days215 USD
1180 14 0 30 days215 USDHello! I have reviewed your order and am ready to implement it.
PPC specialist with over 9 years of experience, 100+ successful projects in the USA / Europe / Ukraine.
I have collaborated with companies such as: shifton.com, posylka.de, britishsecond.com.ua, and many other large companies. You can see more details in the portfolio of my account.
My services:
- One-time quality setup of Google & Meta Advertising Account.
- Setup of Google Analytics & Facebook Pixel, installation of all important conversions for tracking.
… - Monthly management with a guarantee of improved sales metrics and results.
- Targeted advertising.
- Creation of creatives / videos for advertising implementation.
- Audit of advertising campaigns.
Why me?
- Experience in more than 50+ different fields, even gray areas.
- Individual analysis of business and market, formation of a strategy that will yield results.
- Only positive feedback about my work.
- I have a digital certificate as a PPC specialist from a leading company in the USA. A large base of knowledge and understanding of how to act in various situations.
- The trial period is much cheaper and takes less time than with other specialists.
- Focused on long-term cooperation.
Wishing you a good mood, I will be waiting for your feedback =)
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3 days161 USD
5137 168 0 3 days161 USDHello
I have familiarized myself with the terms of reference
I ask you to provide more detailed information in Direct
Thank you in advance
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2 days161 USD
308 1 0 2 days161 USDGood day!
I am interested in your project. I am ready to conduct a full audit of the Google Ads account and prepare a document with specific recommendations.
I would like to clarify a few points — this will help me focus on the main issues right away:
1. Which specific applications do you consider non-targeted? Are there examples — what do people write, where do they come from?
2. Which transportation directions are a priority (countries of origin / destination)?
3. What is your target display region — specific countries or cities?
… 4. What is the advertising budget per month and what is the desired number of applications?
5. How is conversion tracking set up — a form on the website, a call, something else?
6. How long has the campaign been running and have there been any changes recently?
7. Do you have access to Google Analytics / GA4 linked to the account?
For the work, I will need access to the Google Ads account with "Read-only" level.
I am ready to start quickly after receiving access and answers to the questions.
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2 days161 USD
1335 15 0 2 days161 USDGood day. I will be happy to collaborate with you)
About myself: launching and managing advertising campaigns on Google: Performance, Contextual, Shopping, YouTube. Facebook/Instagram.
Setting up GA4+GTM+Ads turnkey. Working with Merchant Center and feed.
Reviews and case studies in the portfolio.
I will study the competitor market. I will conduct an audit and optimization of existing campaigns, check the semantics, group breakdown. I will work on negative keywords, ads, extensions. I will test how conversions are triggered. I will check the settings of Analytics, the advertising account as a whole.
I will explain everything in detail.
I am interested in long-term cooperation.
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1 day161 USD
2901 61 0 1 1 day161 USDHello! My name is Dmytro, I am in the TOP-50 best specialists of the service (I was in the TOP-20, now I am focusing on large long-term projects) and I have worked with the marketing of brands such as Kyivstar, Volia, and Yamaha.
I have analyzed your task. I can guarantee that we will not just "launch advertising," but we will achieve the target cost per lead (CPA) that will be beneficial for you.
Why you should trust the project to me:
Bonus of 10,000 UAH: As an official Google partner, I will credit this bonus to your new account.
Deep analytics: I work with GTM and GA4. You will see real profit, not just the number of clicks.
…
Security: I have over 50 positive reviews and 59 successful projects through Safe — your budget is in reliable hands.
ROI-oriented: I do not sell "settings," I sell a system that reduces the cost of applications.
I am ready to send you my author checklist for free to check the niche before the launch. This will help us immediately identify weak points in the strategy.
Message me in the chat — we will discuss your KPI and payback periods.
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1 day161 USD
238 1 day161 USDGood day!
I have 10 years of experience in performance marketing with a focus on Google Ads and lead generation. I regularly conduct audits of advertising accounts to optimize lead costs and improve the quality of applications.
My experience:
Lead generation through Google Ads for service companies and B2C businesses
Case: reduced lead cost by 3 times through optimizing campaign structure, targeting, and negative keywords
Experience working with the European market (currently based in Poland)
Working with various niches, recruiting, e-commerce, service industries
… What the audit includes:
1. Analysis of the current situation:
Account and campaign structure
Quality and relevance of keywords
Analysis of search queries (which specific queries trigger impressions)
Checking negative keyword lists and their completeness
Evaluation of ad texts and their alignment with user intentions
2. Technical part:
Setting up conversions and tracking (correctness of GA4, GTM integration)
Bidding strategies and their effectiveness
Geography of impressions and time of display
Audiences and targeting
Ad extensions
3. Analysis of lead quality:
Which queries/campaigns generate non-targeted leads
Where quality is lost (incorrect targeting / broad keywords / incorrect ads)
Why the number of applications is lower than expected
4. Recommendations:
A specific list of actions for improvement (what to turn off, what to add, what to change)
New campaign structure (if necessary)
Recommendations for negative keywords
Suggestions for new keywords and ads
Budget optimization between campaigns
Report format:
Document with detailed audit (Google Docs/PDF)
Screenshots of problematic areas
Table with prioritization of recommendations (what to implement first)
Checklist for implementing changes
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22 days484 USD
988 9 0 22 days484 USDGood day!
I have studied your project and have relevant experience.
Our support costs 22,000 UAH/month.
If these terms are acceptable to you, we will prepare a detailed budget estimate.
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