Writing sales scripts in English

Lead Generation & Sales — incorrectly specified categories?

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KNOWLEDGE OF ENGLISH IS REQUIRED!

Objective: Development of substantive and effective sales scripts for online correspondence and calls, tailored to two target groups:

Service providers: The goal is to convince them of the benefits of collaborating with the company, in conditions where the company attracts clients, and the providers deliver services while maintaining control of communication with clients through the company.
Clients (entrepreneurs, small and medium businesses): The goal is to convince clients of the benefits of collaborating with the company for relocating or expanding their business into new countries, overcoming objections related to cost and service timelines.

Service providers:
- Law firms, accounting specialists, banks, licensing companies, iGaming specialists in target countries.
- Key countries: Hungary, Poland, Lithuania, Dubai, Ireland, Cyprus, Romania, Austria, Portugal, Spain, Latvia, Hong Kong, USA.
- Interests: financial benefit, increased order volume, no need to search for clients.
Clients:
- Entrepreneurs, small and medium businesses, companies considering relocation or expansion into international markets.
- Interests: reliable support, risk minimization, optimization of time and cost for entering a new market.

Service providers:
- Goal: Attracting providers for long-term collaboration on partnership terms.
- Task: Convince providers to work under the company's terms, where they act as subcontractors, and the entire process of interaction with clients remains under the company's control.
Clients:
- Goal: Selling services for company registration, opening bank accounts, obtaining licenses, and other legal services.
- Task: Convince the client of the uniqueness of the company's offer, the benefits of collaboration, and risk minimization, overcoming objections regarding cost and timelines.

Online correspondence:
- Brief, clear, and structured messages.
- Emphasis on key benefits and quick responses to objections.
- Personalized address and adaptation to the client's or partner's communication style.
Scripts for calls:
- Detailed, logically sequenced steps.
- Inclusion of questions to identify the client's needs.
- Preparation of several scenarios depending on the interlocutor's reaction.

For each target group, specify the most common objections and propose logical and convincing responses:

Service providers:
- “We already have our clients, why should we work with you?”
- “We are not ready to work under such conditions, it limits us.”
- “What guarantees do you have that your clients won't go to other providers?”
Clients:
- “Too expensive, we are looking for more budget options.”
- “Why is it taking so long? We need it faster.”
- “We already have legal support, we don't see the need for your services.”

Friendly and professional, without excessive formality.
Emphasis on expertise and confidence in the proposed solution.
Flexibility in communication: demonstrating readiness to adapt to the needs of the client or partner.

All scripts must consider at least 3 main scenarios for the conversation's development.
It is necessary to prepare the main scripts in Russian and English.
Templates for emails/messages for online correspondence must be developed.
Scripts for calls should include response options depending on the interlocutor's reaction (e.g., positive, neutral, or negative reaction).
Prepare a list of possible questions that may arise during communication, along with answers to them.

Deadline for the Terms of Reference: 1 week.