Budget: 12000 UAH Deadline: 30 days
Good day!
Your online store Sweetdim.com.ua has every chance to attract new customers through proper Google Ads setup. Here is an action plan for launching targeted advertising with an emphasis on increasing sales of heating equipment:
Work plan:
1. Website and target audience audit:
- I will check the website for readiness for advertising campaigns: loading speed, UX/UI, correctness of the shopping cart.
- I will analyze your target audience: age, geography, seasonality of demand for heating equipment.
2. Google Ads account setup:
- Setting up an account from scratch or optimizing an existing one.
- Creating and implementing conversions in Google Analytics (GA4) to track applications and purchases.
- Setting up Google Tag Manager for integrating website events with analytics.
3. Advertising campaign strategy:
Types of campaigns:
- Search campaigns (Search Ads):
- Ads based on key queries such as: "buy boiler", "heater for home", "heating equipment Kyiv".
- Focus on regions with the highest heating needs.
- Shopping campaigns (Shopping Ads):
- Setting up Merchant Center: uploading product feed, fixing errors.
- Launching Smart Shopping to display products with images, prices, and ratings.
- Performance Max campaign:
- Coverage of all Google channels (search, YouTube, Gmail, display network).
- Emphasis on automation to achieve high efficiency.
- Remarketing:
- Showing ads to users who have already visited your site but did not complete a purchase.
- Dynamic remarketing to show specific products that the customer viewed.
4. Campaign setup:
- Defining keywords and negative keywords.
- Developing text ads that highlight benefits (e.g., promotions, free shipping).
- Additional extensions (links to categories, address, phone).
5. Budget optimization:
- Testing different campaigns and bidding strategies.
- Analyzing metrics: CTR, CPC, conversions, ROAS.
- Continuous adjustments to improve results.
Expected results:
- Increase in orders for heating equipment.
- Decrease in customer acquisition costs through optimization.
- Clear analytics and reporting on campaign effectiveness.