Budget: 7000 UAH Deadline: 30 days
Hello!
I am ready to take on the full cycle of preparing and launching the advertising infrastructure for pre-launch (before the Kickstarter start).
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## 📌 What I will do for your tasks:
### 1. Advertising Strategy
• product and positioning analysis
• defining the target audience (core + segments)
• forming hypotheses on channels and creatives
• building the funnel before the Kickstarter launch
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### 2. Product and Target Audience Analysis
• identifying key pain points and purchase triggers
• audience segmentation (cold / warm / look-alike)
• determining the most conversion-friendly communication angles
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### 3. Budgeting
• budget allocation by stages (test / optimization / scaling)
• calculating the cost per lead and subscriber at the start
• recommendations for the minimum budget for tests
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### 4–7. Technical Setup of Meta Ads
• setting up the advertising account
• checking Business Manager and account connections
• installing and configuring Meta Pixel
• setting up events and conversions (Lead, ViewContent, CompleteRegistration, etc.)
• verifying the accuracy of tracking and analytics
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### 8. Campaign Structure
• building the logic of campaigns (TOF / MOF / BOF)
• segmentation by audiences and goals
• preparing a test matrix of creatives
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### 9. Audiences
• interests (relevant to the Kickstarter product niche)
• look-alike audiences (if there is a database / traffic)
• retargeting (website visitors, engaged users)
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### 10. Pre-launch Lead Generation
• campaigns for collecting subscriptions / waiting for the launch
• lead magnets (early access, bonuses, notifications)
• building an audience base before the Kickstarter start
• preparing the audience for further scaling
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## ⏱ Launch Timeline
• 3–5 days — strategy + infrastructure setup
• 5–7 days — launching the first test campaigns
• 10–14 days — initial optimization and output of working connections
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## 💰 Work Format
Open to options:
• fixed fee for setup + launch
• fixed fee + campaign management
• performance (bonus for results / leads / conversions)
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## 📥 What I need from you to start:
• product description / Kickstarter project
• target markets (countries)
• website or pre-landing (if available)
• budget for the test launch
• examples of competitors (if available)
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I am ready to build a system for attracting an audience before the Kickstarter launch so that by the time of the start, there is already a "warm" base and the first conversions.
We can discuss the details and start with an audit of the project.