Google Ads advertising campaigns

Hello, Ivan!

To gain a detailed understanding of the situation, please clarify:
Is there already an existing Google Ads account, or do we need to create a new one?
What is the target audience (age, interests) and what keywords do you plan to use?
Are there ready advertising materials (texts, images) or do you need help creating them?
What budget is planned for the first month of the advertising campaign?

My approach to work:
… 1. First, I will conduct an audit of your website to ensure it is ready for advertising launch and identify possible points for improving conversion.
2. I will set up Google Analytics and Tag Manager for accurate tracking of applications and user behavior on the site.
3. I will launch search campaigns targeting the audience, taking into account the specifics of the financial theme and Google Ads policies.
4. I will perform basic optimization of the campaigns after launch to increase efficiency and reduce the cost per application.

Ivan, please send your answers to the questions in private messages — I will advise you on how to better organize the campaigns to achieve maximum results.

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Ivan, hello
I understand the project - Google Ads for the financial niche (loans secured by cars and real estate in Kyiv and the region).

I will say right away: in this area, the key difficulty is not the launch of the ads itself, but passing Google’s policies and proper technical preparation. Without this, even well-assembled campaigns may either not pass moderation or receive expensive and low-quality traffic.

What I usually check and set up before launching:
- compliance of the website with Google’s financial requirements (terms, transparency of rates, contacts, legal information)
- risky wording in offers (to avoid blocks or restrictions)
- GA4 + Google Tag Manager with correct events (application, call, form)
… - conversion tracking without data loss (especially important in financial niches)
- structure of Search campaigns (separate for cars / real estate / geo Kyiv and region)
- negative keywords to filter out junk traffic
- ads that pass policies without risk of rejection

To accurately assess the scope of work, please clarify:
- is there already a Google Ads account
- are GA4 / GTM set up now
- is there experience from previous launches and what were the results
- which goal is more important for you: the number of applications or the cost per lead

It would also be helpful to have a link to the website or landing page.

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Hello! My name is Nikita. I have been working in paid advertising for over 6 years and I work with Google Ads, Meta Ads, and TikTok Ads.

✅What you get when working with me:
— a clear advertising strategy, not chaotic launches
— control over the project's economics
— systematic analytics and scaling

📈I work with budgets of various levels and understand how to maintain a balance between growth and profitability.
Examples of my work:
… Freelancehunt
I am ready to discuss your tasks and propose a specific action plan.

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Good day
👉 I have been promoting businesses using Google Ads for over 6 years, with extensive experience in the financial niche. I have successful cases in the Ukrainian market and abroad.
✅ I will write a comprehensive marketing strategy tailored to you.
✅ I have experience in acquiring one conversion at a cost of $2 for a service worth $500.
✅ I am ready to take on a turnkey project.
More cases – in personal correspondence.

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Hello!) I understand the task. I have extensive experience working with financial topics, particularly with projects that require proper moderation.

My approach for your project:
- First, I will check the website's readiness for advertising: offers, service pages, wording, documents, contacts, trust, compliance with Google requirements.
- I will separately look into the risky aspects related to auto and real estate collateral loans to reduce the likelihood of rejections or restrictions.
- I will set up Google Analytics / Tag Manager and ensure correct tracking of applications, calls, forms, button clicks, and messages.
- I will create search campaigns separately for auto collateral, real estate collateral, Kyiv, and the Kyiv region.
- I will work on keywords, negative keywords, ads, extensions, geo-targeting, bids, and UTM tags.
- After launching, I will conduct basic optimization: search queries, weak keywords, application costs, traffic quality, bid and budget adjustments.
…
I am ready to check the website, set up analytics, launch search campaigns, and ensure stable performance for applications.

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Good day, I am ready to complete the task. Please write in private messages to discuss the details. I will be happy to collaborate!

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Good day, Ivan!

Case https://freelancehunt.com/showcase/work/keys-yak-avtolombard-zirvav-dzhekpot-plus80/1928469.html
We have over 3 years of experience working with Google Ads in financial and lead generation niches (MFO PDL), where the following are critically important:
— lead quality
— correct conversion tracking
— control of search intent
— compliance with Google Ads policies
— proper campaign structure
…
We also understand the specifics of advertising:
— loans secured by vehicles
— lending
— financial services
— highly competitive lead-gen niches

and the problems that often arise in such projects:
— ad disapprovals
— policy issues
— low-quality traffic
— high CPL
— spammy applications
— incorrect tracking

How we will approach the task:
first analysis:
— website
— landing pages
— compliance with Google Ads policies
— service structure
— GEO
— competitors
— search intent

separate checks:
— GA4
— GTM
— conversion tracking
— forms
— call tracking if necessary
— attribution
— correctness of conversion transmission

for Google Ads setup:
— Search campaigns
— segmentation by services
— GEO Kyiv and Kyiv region
— negative keywords
— commercial intent queries
— separate ad groups
— ad extensions
— bidding strategy

what is critically important in financial niches:
— proper ad structure
— correct communication of the offer
— policy compliance
— quality landing pages
— search terms control

because Google is very sensitive to:
— misleading claims
— aggressive wording
— financial policy violations

After launch:
— analysis of search terms
— bid optimization
— cleaning irrelevant traffic
— improving conversion rate
— basic post-launch optimization

We can also separately help with:
— recommendations for landing pages
— conversion optimization
— improving application quality
— scaling after stabilizing campaigns 👍

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Hello
I have reviewed the terms of reference.
I work with pawnshops.
Please provide more detailed information in Direct.
Thank you in advance.

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