TECHNICAL TASK – Google Ads (Window Service, Warsaw)
1. Campaign goal
Lead generation (phone calls / forms) for services:
• window repair
• window service
• window adjustment
• seal replacement
Location: Warsaw and surrounding areas.
Target CPL: 40–70 PLN
Maximum acceptable CPL: 80 PLN
⸻
2. Campaign structure
I expect a structure based on intentions:
Separate ad groups for:
• Window repair
• Window service
• Window adjustment
• Seal replacement
In each group:
• Exact match
• Phrase match
No putting everything into one group.
⸻
3. Keywords
Coverage of the full service semantics, including:
• window repair warsaw
• window service warsaw
• window adjustment warsaw
• seal replacement in windows
I require a starter list of words + a development plan.
⸻
4. Excluding keywords
Mandatory negatives from the start:
• guide
• how to repair
• instruction
• forum
• job
• window price
• window sales
Plus ongoing work on search terms.
⸻
5. Rates and strategy
• Start: manual CPC or Maximize Conversions
• Ability to manually control bids per group
• Scaling through budget, not by deleting keywords
⸻
6. Reporting
Every week:
• number of leads
• CPL
• expenses
• best performing phrases
⸻
7. Requirements for the specialist
• Experience in local services
• Examples of service campaigns
• Performance thinking (CPL, ROI)
⸻
8. Condition of cooperation
If after 30 days the CPL does not drop at least below 90 PLN → possibility of ending cooperation.
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30 days329 USD30 days329 USD
Hello! My name is Ilya, I am a contextual advertising specialist with over 5 years of experience, 3 of which I worked with the USA and EU markets.
↗️ I have implemented 50+ successful projects in various niches – from small businesses to large companies. I help achieve maximum results with minimal costs.
❗️Also, here is my portfolio with case studies ➡️Freelancehunt
✅I am officially a partner of Google ➡️https://www.google.com/partners/agency?id=9309139291
📌The principle of my work is based not on template strategies, but on a complete immersion in the essence of the product and its target audience, on the development of a unique promotion plan taking into account the current market realities and competition.
I am happy to discuss the details of cooperation to find the best solution together. I am ready to promptly join the project execution and bring your ideas to life.
…
I look forward to the opportunity to become part of your team!
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5 days192 USD5 days192 USD
Yauheni, welcome!
I have experience working with local services, and if needed, I can show case studies with statistics and results.
To assess the cost and timelines:
➤ Can I review the website?
➤ Has the advertisement worked before / been set up? Are there accesses to Google Ads and GA4/GTM?
When I set up according to your requirements:
➤ Structure by intent: 4 separate groups (repair / service / adjustment / seal replacement).
… ➤ In each group: exact match + phrase match.
➤ Initial keyword list + plan for semantic expansion (city/neighborhoods/synonyms/issues).
➤ I will immediately add your exclusion list + regular cleaning of the search term report.
➤ Start: manual CPC or conversion maximization. Bids at the group level can be managed through structure, priorities, adjustments, and semantic separation.
➤ Configuration and verification of form and call tracking (including calls from ads).
➤ RSA for each service with emphasis on urgency, guarantee, travel, price "from" (if possible), neighborhoods of Warsaw, and extensions (call, explanations, expanded snippets).
If you send the website and open accesses, I will tell you:
➤ which strategy is best to start with (manual CPC or conversion maximization)
➤ what the realistic CPL range is at the start and what needs to be done to reduce it to 40–70 PLN.
About me:
➤ I am in the TOP 8 on the platform
➤ Certified specialist and Google AdWords partner, 5+ years of experience
➤ I was the lead PPC specialist at one of the largest companies in Ukraine
➤ I have worked with budgets from 500 UAH to 3,500 USD / week
➤ Experience: 300+ projects and 210 industries
● Case studies:
Freelancehunt
● Client reviews:
Freelancehunt
Yauheni, write to me, and we will discuss the details.
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30 days274 USD30 days274 USD
Ready to take the project into work. I have experience launching local service campaigns in Google Ads (leads, CPL/ROI). I will propose a structure based on intentions with separate groups, exact and phrase match, starting semantics + expansion plan, negative keywords, and weekly reporting. I work to reduce CPL to the target of 40–70 PLN and am ready for a performance review in 30 days.
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30 days384 USD30 days384 USD
Hello! I can help you!
My name is Valeriy and I work in a small but very motivated team at Spilno Agency. The advantage of working with us is that almost the entire team will be involved in your project. We have experience in running campaigns in the Polish market 🇵🇱 and in technical service industries (auto service, local services), which aligns perfectly with your inquiry regarding window repairs in Warsaw. We are a ROI-oriented agency — we always set up analytics to accurately track conversions and cost per lead (CPL). 🎯
Why our team is better than a freelancer:
Dedicated PM: Quickly responds to questions while the specialist is working on the campaign.
Strategy Team Lead: We constantly propose new solutions and development directions.
…
Transparency: We account for everything based on real leads and profit.
Action Plan (Google Ads):
Audit and Access: Free audit of current activities (5 business days).
Analytics (Week 1-2): Configuration of GA4, GTM, and implementation of call tracking to measure every phone inquiry.
Campaign Structure (Week 2): Division into groups (Repair, Service, Adjustment, Seals) using Exact and Phrase match types. Preparation of a negative keywords list (guides, jobs, etc.).
Launch (Week 3): Launching ads with a focus on the Warsaw area + surroundings.
Optimization: Weekly reports (CPL, expenses, keywords) and aiming for a CPL of 40-70 PLN.
Costs: Our commission is 15% of the budget (not less than 400 USD). Setting up the campaign costs the same as 1 month of management.
Similar completed project: Настройка рекламы Google Ads
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30 days411 USD30 days411 USD
Hello! I use a systematic approach in promoting business, which allows solving tasks quickly, creatively, and effectively: targeted advertising, SMM, Google Ads, and website creation.
🔗If you want to learn more, follow the linkFreelancehunt
GEO: Europe, Ukraine, USA
My clients often note the comfort and proactivity in projects. With 5 years of experience and collaboration with various niches, I can provide services regardless of budget, market, or resources.
Click the button to communicate, and I will share case studies and tips for solving your task! 🚀
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30 days165 USD
212 30 days165 USDGood day! I am interested in your project, and I am confident that it fully matches my experience and professional skills.
I have practical experience working with similar tasks, I pay close attention to details, and I always focus on quality results. I have a good understanding of the requirements of your project and I am ready to offer effective solutions for its successful implementation.
I would be happy to discuss the details, your expectations, and goals, in order to jointly find the optimal approach to completing the task. I am ready to start working soon.
I look forward to the opportunity to collaborate!
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30 days494 USD
1250 14 0 30 days494 USDHello, Yevhen! Briefly and to the point of the proposal:
Lower the CPL below 90 PLN in 30 days - this is feasible provided that correct conversions (calls/forms) are set up, a normal landing page is in place, and there is a sufficient budget for testing.
Achieving a stable CPL of 40–70 PLN in 30 days is possible, but I cannot guarantee it, as Warsaw is competitive, and CPL heavily depends on: the quality of the landing page/response speed of the manager, the offer, working hours, geo coverage, and actual competition in the auction.
Realistically: the first 7–14 days - gathering statistics and cleaning search terms; weeks 2–4 - optimizing for CPL, cutting out "junk," strengthening the best groups/queries.
I will do everything possible on my side. Everything else depends on you and your team.
My proposal: launch 900 PLN + management for 30 days 900 PLN.
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1 day291 USD
403 2 0 1 day291 USDGood day. I can set up Facebook/Instagram or Google Ads for you. I am a Google partner. I have experience with a window cleaning service, cleaning in Canada, and a home appliance repair service in the USA, so I think I can help you too. I have 5 years of experience in the field. Here are more case studies:
https://docs.google.com/document/d/1EtZofPbhwTxtLsyoy59h0YbLLDnkG3a19DlFFPw1L_k/edit?usp=sharing
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30 days548 USD
5186 167 0 30 days548 USDHello
I have familiarized myself with the terms of reference
I ask you to provide more detailed information in Direct
Thank you in advance
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22 days494 USD
988 9 0 22 days494 USDGood day!
I have studied your project and have relevant experience.
Our support costs 22,000 UAH/month.
If these terms are acceptable to you, we will prepare a detailed budget estimate.
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10 days274 USD
466 1 0 10 days274 USDGood day!
I have relevant experience in the niche of local services and lead generation. I have worked with repair and service services, setting up campaigns focused on CPL and lead quality.
I am ready to build a structure based on intentions, work on semantics, negative keywords, and optimize the campaign for the target CPL.
I am ready to start with a minimal budget and show results within the first month.
My cases are in the profile, you can take a look)
… https://freelancehunt.com/showcase/work/lidogeneratsiya-cherez-google-ads-dlya-ukrmadera/2012733.html
https://freelancehunt.com/showcase/work/google-ads-optimization-for-elite-remodels/2012729.html
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30 days439 USD
888 10 0 30 days439 USDGood evening!
I am Andriy, a media buyer with over 3 years of experience working with Meta and Google Ads services, and I know exactly how to utilize their capabilities to successfully set up advertising campaigns and attract interested clients for your niche.📈
Would it be convenient for you to have a short online meeting soon, where I can show you the advertising accounts of past projects in your field? I will attach case studies for your understanding of my capabilities.
Google Ads: advertising for car rental in Kyiv
https://traffic-wave.notion.site/Google-Ads-2f01dd3406af8022924afbc6b6ff791a?pvs=73
… Google Ads: advertising for a washing machine repair service (Czech Republic)
https://traffic-wave.notion.site/Google-Ads-2f21dd3406af80a9aa38ffb5d0e4addb?pvs=73
Google Ads: scaling applications from the website — from chaos to a system with CPL $1.54
https://traffic-wave.notion.site/Google-Ads-CPL-1-54-2f21dd3406af80ccb081c385089b715a?pvs=73
+3.6 million UAH from Google Ads in one month with ROAS 4322% for RIM GROUP
https://traffic-wave.notion.site/3-6-Google-Ads-ROAS-4322-RIM-GROUP-2f21dd3406af805e817eee95231a0dbf?pvs=74
About me in numbers:
- 30+ satisfied clients (USA, Canada, Europe, Australia)
- 12 months - average collaboration time with my clients
- Average ROAS of my projects – 350%
- Average monthly budget over $10,000
I am interested in your project. Please write to me privately.
Have a good evening!🤝
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