A comprehensive audit of three domains in the furniture niche is required to assess their potential for the further launch of a network of informational websites.
It is also important to conduct a GEO audit, i.e., to check how the domains, topics, and potential content can perform in the output of AI systems: ChatGPT, Perplexity, Gemini, and other AI search environments.
Project goal: to understand which domains should be restored, which are better to launch from scratch, and which should be abandoned. It is also necessary to determine the optimal role of each domain in the future network of furniture info sites.
Domains for analysis
- mebliz.com.ua
- mebli-magazine.com.ua
- ranks.com.ua
What needs to be done
1. SEO audit of each domain
For each domain, the following needs to be checked:
| Parameter | What to check | Tools |
|---|
| Domain history | Previous content, topic, possible niche changes | Wayback Machine, Whois |
| Link profile | DR, number of referring domains, link quality, toxicity | Ahrefs / Semrush / analog |
| Indexing in Google | Current presence of pages in the index | GSC if access is available, site: queries |
| Technical condition | Errors, redirects, duplicates, page statuses | Screaming Frog / analog |
| Sanctions and filters | Signs of manual or algorithmic sanctions | GSC if access is available, manual check |
| Risks for launch | Spam history, toxic links, irrelevant background | Manual analysis |
2. GEO audit and AI audit
The potential of each domain for promotion in AI output and generative search needs to be assessed.
Check:
- whether the domains or their previous materials are mentioned in AI systems;
- whether there is potential for the domain to be cited in ChatGPT, Perplexity, Gemini;
- which content formats are best suited for AI output;
- whether there are risks due to the domain's history;
- which types of pages may perform better in AI responses;
- what structural elements are needed for GEO: FAQ, tables, comparisons, ratings, authorship, Schema.org, sources, E-E-A-T.
3. Verdict on each domain
A table with a final conclusion needs to be prepared:
| Domain | SEO status | GEO potential | Risks | Recommendation | Launch priority |
|---|
| mebliz.com.ua |
|
|
| restore / launch from scratch / abandon |
|
| mebli-magazine.com.ua |
|
|
| restore / launch from scratch / abandon |
|
| ranks.com.ua |
|
|
| restore / launch from scratch / abandon |
|
Initial hypothesis on domains
There is a preliminary vision, but the final decision should be made after the audit.
- mebliz.com.ua
May serve as a general furniture information resource. The domain's topic is clear, well-suited for articles about furniture selection, materials, manufacturers, trends, and buyer tips. - mebli-magazine.com.ua
The magazine format can provide editorial authority. Potentially suitable for long articles, reviews, trends, expert materials, and GEO content. - ranks.com.ua
Could be a strong domain for rankings, comparisons, top lists, and review materials. If the history is clean, the format is well-suited for AI systems, as they often cite structured comparisons, lists, and rankings.
Additionally, the architecture of the sites needs to be proposed
After the audit, recommendations for each domain should be provided:
- the thematic angle and positioning, so that the sites do not duplicate each other;
- the structure of sections;
- types of content;
- basic SEO structure;
- WordPress recommendations;
- Schema.org;
- sitemap;
- GSC;
- internal linking;
- editorial concept: who is the author, what is the tone of the materials, for which audience we are writing.
Content strategy
A basic content model for launch needs to be proposed.
- how to choose;
- what distinguishes;
- what is better;
- reviews of materials and technologies;
- latex, springs, fabrics, fillers, fittings;
- news from manufacturers and the furniture market;
- ratings and comparisons;
- materials about brands;
- commercially informative articles;
- GEO-oriented pages for citation by AI systems.
It is also desirable to propose a business process:
SEO technical task → AI content generation → SEO check → editorial review → publication → monitoring → updating the content plan.
Estimated frequency at the start: 3-5 materials per week for each site.
Monitoring after launch
It is necessary to describe what exactly should be monitored:
Weekly:
- traffic;
- new indexed pages;
- positions;
- technical errors;
- pages that did not get indexed.
Monthly:
- link profile;
- new donors;
- toxic links;
- mentions in AI systems;
- visibility in Google;
- adjustment of the content plan.
Expected result
A document or table with the following blocks is needed:
- SEO audit with analytical data of the three domains.
- GEO audit with analytical data of the three domains.
- Analysis of history and risks.
- Check of the link profile.
- Check of indexing and technical condition.
- Conclusion for each domain: restore, launch from scratch, or abandon.
- Priority for launching domains.
- Recommended role of each site in the network.
- Basic structure of the sites.
- Recommendations for content strategy.
- Recommendations for GEO promotion and getting into AI output.
The performer must have SUCCESSFUL experience in:
- SEO and GEO audits of domains;
- analysis of drop domains or domains with history;
- Ahrefs, Semrush, or similar tools;
- Screaming Frog;
- Google Search Console;
- technical SEO;
- content SEO strategy;
- building informational websites;
- GEO / AI Search Optimization will be a great advantage.
In your response, please indicate what you would add to such an analysis or what is unnecessary here?