Contextual Advertising
982-
45 USD Context Advertising on Writing Works
Contextual AdvertisingThe Results:
More than 36 thousand. Showing Advertisements
More than 5.6 thousand. Transfers to the site
Price per click: 6.26 UAH (0.23 USD)
… More than 25 thousand. UAH is spent on advertising at the moment.
Conversion rate: 7.77% and increases
Cost per conversion: 82.72 UAH (3$/conversion)
#progress #internet-progress #advertising #contextadvertising #contextadvertising #googleadwords #GoogleAds #googleadvertising #googleadvertising #complexadvertising #brand #ppc #conversion #conversion
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67 USD Manufacture of tables, labels, tape for business
Contextual AdvertisingThe Results:
More than 1.3 million. Showing Advertisements
More than 74 thousand. Transfers to the site
Price per click: 4.14 UAH (0.15 USD)
… Over 161 thousand. UAH is spent on advertising at the moment.
Conversion rate: 3.25% and increases
#progress #internet-progress #advertising #contextadvertising #contextadvertising #googleadwords #GoogleAds #googleadvertising #googleadvertising #complexadvertising #brand #ppc #conversion #conversion
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Talk to me like a CPC specialist. Part 2
Contextual AdvertisingWe are talking about:
How to get into the profession.
How it works now.
Where to find customers
… What facas were.
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Talk to me like a CPC specialist. Part 1
Contextual AdvertisingWe are talking about:
How to get into the profession.
How it works now.
Where to find customers
… What facas were.
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200 USD Context Advertising for Design and Repair Studies
Contextual AdvertisingConfiguration and management of Google Ads contextual advertising
Configuration of conversion analytics
TZ for programmers and copywriters for optimization of site and landing pages
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300 USD Context Advertising for Children's Shop
Contextual AdvertisingContext Advertising of Google Ads
Configuration of conversion analytics
TZ for programmers and copywriters for website and landing pages
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Advertising for a Logistics Company
Contextual AdvertisingData for comparison in two directions (in search campaigns). A month before the coronavirus and a month after it. The budget has not changed. The cost of the click has decreased. The number of calls has increased significantly.
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Advertising of Aluminium Factory. Designs (Google Ads)
Contextual AdvertisingAdvertising campaign optimized: the conversion rate increased to 3.33% from 1.3%
The cost of the leather is reduced from 421 grivens to 196 grivens
Everything in the Screen
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Advertising of the Education Center (Facebook)
Contextual AdvertisingAdvertising of the educational center on Facebook. The result is 199 leads with the total budget of $685 USD. The term of the advertising campaign is 14 days (i.e. It was just started)
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Context Advertising of Investment Company
Contextual AdvertisingThe investment company with which we have already customized and accompanied advertising on social networks has requested to adjust or reinstate their current advertising campaign for context-media advertising.
Previously, the customer worked mainly through the direct call of potential customers, and from context-media advertising received a minimum of requests, although the number of potential requests in Google was quite large.
… In the process of re-set, the keywords were significantly expanded, ad groups were re-grouped, new ad sets were created.
The campaign’s accompaniment is still being carried out. The customer has already almost completely moved to work with applications that are received from contextual media advertising and advertising in social networks, as such customers are much more interested in the services of the company and the average value of the potential leader in 17 UAH is fully paid and brings profit.
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Context Advertising of the Special Time Shipping Company
Contextual AdvertisingThe customer to whom we developed an online store for the special day was required for context-media advertising, but the budget was the minimum (1500 UAH/month). A campaign with groups of ads was set for each category of goods, remarketing is set.
The campaign started with great results, during the first year of work the customer sometimes asked to disable the advertising because he did not deal with the volume of orders. The average cost of the conversion is about 28 UAH. Given the fact that most often customers order specialties not with single copies, but sets, the advertising was easily paid.
… In 2020, we will continue to work with this customer with the same minimum budget, as with a greater budget, the customer fails to process orders.
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https://docs.google.com/document/d/1RQ9PrXYhOtl_Ds
Contextual AdvertisingИнтернет-магазин по продаже уникальных продуктов питания.
Цель: стоимость конверсии (клиента) не более 3 у.е.
Процесс: технический аудит, сематическое ядро, товарный фид, структуры рекламного кабинета, аналитика, А/Б тестирование, расширения, ремаркетинг.
Стратегия - первый месяц для достижения максимально возможного CTR использовалась стратегия “Назначение цены за клик вручную”, второй месяц применили стратегию “Максимальное к-во кликов”.
… Соответствие - было настроено фразовое соответствие. В итоге мы получили более релевантные поисковые запросы.
Достигнутые результаты
1. Достигнуты заданные изначально требования;
2. Среднее к-во заказов в день, от уникальных пользователей 30-40.
Выводы: за 6 месяца протестировав множество вариантов объявлений, стратегий назначения ставок, а также аудиторий мы смогли достичь (не без помощи ремаркетинга) показателя 38 грн за нового клиента, что ниже заданного значения владельцем, а значит вложения окупаются, что есть основным показателем успеха для маркетолога-cpc специалиста
https://docs.google.com/document/d/1RQ9PrXYhOtl_Ds6UbiKUba1XP4BNZK8QoqhfI8bSyMo/edit