Contextual Advertising
982-
156 USD (Ukraine) Offline training advertising
Contextual AdvertisingAdvertising was set to search, context-media network + remarketing. It was only a good search advertising. Statistics for the period 01.03.20-31.07.20
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134 USD (Ukraine) Sales of firefighters
Contextual AdvertisingThe advertisement was launched only on the Google search network. Statistics for the period 01.01.20-31.07.20
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178 USD (Ukraine) Sales of car and motor batteries
Contextual AdvertisingThe advertisement was launched only on the Google search network. Statistics for the period 01.01.20-31.07.20
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178 USD (Ukraine) Legal Services
Contextual AdvertisingThe advertising was launched on search and context-media network. Statistics for the period 01.01.20-31.07.20
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178 USD (Ukraine) Internet store GSM equipment
Contextual AdvertisingThe advertising was set to the search and contextual media network. Later, a remarketing campaign was added. The average cost of the order is 3400 UAH. Statistics for the period 01.01.20-31.07.20
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56 USD Google Shopping Merchant and Google Shopping Merchant
Contextual Advertising1 . Settings + Connecting Settings and conducting Google Shopping merchant under key
2nd Settings of remarketing
Three Leadership of advertising company
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67 USD Create and launch a Google AdWo advertising campaign
Contextual AdvertisingI had these tasks before me:
1) Analysis of competitors
2) Configuration of contextual advertising with 0
3) Execution time 5 days (4 days for the preparation of the material 1 day for the settings)
…
What I did:
1) With the help of the service, Serpstat conducted an analysis of the competitors, identified their weak sides and strong.He analyzed the announcements, CS( keywords), and UTP.He filed this in the document and sent it to the client.2) Written unique masks, with the help of key collector, gathered CS.Nisha is narrow, so he used additional "Keyword Planner" from Google.3) When he received all X words, added them to Excel, and started grouping by themes and by groups, he adhered to the maximum relevance.He received 6 campaigns.Divide the UCR.Requests and Rus.And also divided by goods, in the client only 3 types of goods, there was no sense to divide even more.I have a list of minus words.5) When all the keywords were shared by groups and by campaigns, he took the announcement.6) During the analysis of the competitors, the main problem was revealed, they did not use DVKS, and there were few unique texts.7) For each group I wrote 3 announcements, in headline 1 I used DVKS, if the name of the goods is long, then added to the description.8) extension, created the UCR.Russian and Russian.9) All formed in one file and sent to the client.10) The customer agreed, and I started to download to the advertising account.To create an advertising campaign from 0, it takes 5 days.I continue my collaboration with the customer.
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67 USD Settings of search campaign + conduct
Contextual AdvertisingSetting a search campaign for the services of the special rental. Technical
Works were performed:
Analysis of the customer’s website;
- Analysis of competitors' websites, as well as advertising advertisements;
… a semantic core;
Each group has 3 ads.
- Connecting Google Analytics and working with it;
Budget management, as well as the adjustment of interest rates;
testing of advertisements;
the list of keywords/minus words;
Optimize the advertising campaign.
In the course of the work used the keywords from the website of the client and competitors.
In the first month were in the top - 1 search results.
In the second month, the pay for the result was reduced by 10%.
In the third month, the fee for the result was lowered by another 20%.
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Study at Tatiana Mikhailchenko
Contextual AdvertisingDuring the study, he conducted an audit for the client and created a RK.
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56 USD Advertising for the Internet Store
Contextual AdvertisingAdvertising on the site of Prom.It was set up before me, I am engaged in optimization and conducting advertising campaigns.1) As seen in the picture.The number of conversions and sales in the beginning was different, as the advertising was transmitted conversions by the type of "Call", "Return Call" -for the internet store the data of conversions are not as interesting as Sales, so I immediately disabled them so that the advertising focused only on Sales, as seen on the picture, further conversion = sales.2) Smart Shopping works great for online stores - you don't have the opportunity to adjust the rates by many parameters, but don't forget that you can disable GEO, Category or some particular product from the advertising.Advertising the most efficient products in efficient cities and regions.The short results:
1) Learn and customize advertising correctly, set clear goals for advertising - you need maximum sales, requests, sales + requests or just traffic.The money is spent more efficiently.2) If you have 1000 transfers from a particular city and NO sales - you need to turn it off!
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67 USD Search RK Car Delivery From the United States
Contextual AdvertisingIt’s time to update the data on my RK and write a couple of interesting points.1) The strategy "Maximum Clips" and "Maximum Conversions" in this topic works much worse than the "Target Percentage of received shows" - I put in TOP-4.2) According to the results, the key "car delivery from the US", "car leak from the US" brings the leads twice the cheapest than "car auction in the US" and similar.That’s why it’s important to make a large list of keywords, cut out the expensive and leave the cheap – especially when the budget for advertising is limited, as in my case.3) With the dynamic city input in the ad it was able to raise the CTR - clickability by 5%!(Example: The customer enters the request "Auto from America to the city where he lives" and in our advertisement the first title will be "Auto from America to the city that the customer has registered."This file is carried out with the list of cities of Ukraine and the dynamic entry.The results are not worth ordering "Ad Settings" - pay only for setting and launch, and then say that the advertising doesn't work.You need to work with Advertising, especially when you have a wide topic and a lot of keywords!
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56 USD AdWords and AdWords for Megamotors
Contextual AdvertisingIn the process of work, advertising campaigns were set up in the CMS and PS, recommendations were given to create graphic banners, the goals of tracking conversions through GTM were set up.
The results of conducting advertising campaigns (the number of leads) can be seen on the attached screenshot.