Audit and optimization of Google Ads for an online programming school for children
89 USD We are an online programming school for children (ages 7–16), operating since 2015.
Currently, we have 5 configured advertising campaigns in Google Ads, which we have been working on for over a year. Recently, the effectiveness has started to decline (CTR, CPA, conversions), so we are looking for an experienced specialist for an independent audit and improvement of results. The quality of leads has also dropped, as applications are often submitted by children.
- Conduct a complete and as detailed as possible audit of the Google Ads account (a total of 5 campaigns).
- Analyze:
- the structure of the campaigns
- keywords and their clustering
- search queries
- ads (copy + CTR)
- bids and strategies
- negative keywords
- conversions and tracking
- Identify errors and "bottlenecks"
- Provide specific recommendations for improvement
- Suggest new ideas for scaling (new countries / approaches)
Additionally (will be a plus):
- Experience in EdTech / online education
- Understanding of the child / parent audience
- Cases of reducing CPA
Result:
- A document with a clear list of problems
- A plan of action (quick wins + strategy)
In your response, please write:
- Your experience in Google Ads
- Cases (especially in education / international)
- How exactly you conduct the audit
Have a great day everyone.
Client's review of cooperation with Oleksandr Hristich
Audit and optimization of Google Ads for an online programming school for childrenEverything is fine, thank you. I would like it to be a little faster, but overall I am satisfied.
Freelancer's review of cooperation with Andrii Shemchuk
Audit and optimization of Google Ads for an online programming school for childrenAfter the first review of the audit, the client took it for further work, which took more time than I expected. I decided that it was worth dedicating more time to the analysis than initially anticipated with the client, because the result is the most important thing. The client was a bit tense due to this delay, but after the last iteration of the audit, there were no corrections from the client.
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30 days223 USD
30 days223 USD
Good day!
I have reviewed your project - I am ready to complete it.
The cost includes full setup of advertising campaigns and further management for one month.
There is a promo code for new accounts in Google Ads - 10,000 UAH.
I have over 10 years of experience working with small and medium businesses, I know how to optimize the budget to achieve maximum results.
… You can view examples of completed work in my portfolio:
Freelancehunt
I would be happy to discuss the details of our collaboration and answer your questions.
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30 days112 USD
30 days112 USD
I will set up audience filtering and check the tracking logic to exclude applications from children, using my experience in the EU (€120 per project), where I provided 30-40 targeted leads in 10 days. Do you have Offline conversion tracking set up for training Google Ads algorithms exclusively on qualified applications from parents?
Budget and deadlines are in personal correspondence.
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431
30 days45 USD
30 days45 USD
Hello? Fylhsq!
We have over 7 years of experience in Google Ads and specialize in EdTech projects. The issue of "child leads" and campaign burnout is well known to us — in the niche of children's education, it is important not just to show ads for the query "programming for kids," but to technically and meaningfully filter out non-target traffic, focusing on affluent parents.
A brief about us:
We are the team of the Mon’Archi agency. We specialize in systematic Performance marketing. We have managed budgets of over $1.5 million and have deep expertise in scaling projects to the EU and US markets.
Our experience in EdTech and education:
International online school (Niche: foreign languages/IT):
…
Result: Reduced CPA by 35% and improved lead quality by switching to Smart Bidding with a focus on "Value."
What was done: Implemented offline conversions so that the Google Ads algorithm sees not just a child's click, but the fact of confirmation of enrollment from parents.
Scaling to new GEOs:
We helped EdTech projects enter the markets of Poland, Lithuania, and Germany, adapting semantics and campaign structures to local queries.
How we conduct audits (our approach):
Technical check-up: Checking GA4 and GTM. Often "child leads" appear due to incorrect signals for the algorithm (Google optimizes for quantity, not quality).
Traffic hygiene: Deep analysis of Search Terms and cleaning of negative keywords (blocking gaming queries, YouTube channels with cartoons in GDN/PMax).
Structural audit: Analysis of clustering. If campaigns have been running for a year without changes, they may have fallen into an "auction trap" or have conflicts among themselves.
Ad analysis: Checking offers. We will help change the copywriting to address parents' pain points (child's future, logic, detachment from games), rather than the entertainment that children seek.
What you will receive as a result:
Audit document: A clear list of errors in settings and strategies.
Quick Wins: A list of changes that can be made in 1 day to immediately stop the budget drain on non-target applications.
Scaling plan: Recommendations for launching new countries and testing formats (for example, YouTube Ads for the parent audience).
Cost of auditing 5 campaigns: we will discuss a fixed fee after a brief introduction to the account.
To start, please let us know:
Which countries is the advertising currently targeting?
What bidding strategy are you using (Target CPA or Maximize Conversions)?
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1 day27 USD
1 day27 USD
Hello!
My name is Artem, I am a PPC specialist who has been working in contextual and targeted advertising on Google Ads, Meta (Facebook/Instagram), and TikTok for over 6 years.
‼️Having gone through this journey, I have been able to gather a set of proven PPC tools, strategies, and sales funnels that work in the advertising field.
I have worked with online education and understand the specifics of the parental audience, where applications are submitted by children rather than parents; this is a classic targeting and negative keywords problem that can be solved. I will conduct a detailed audit of all 5 campaigns, identify bottlenecks, and provide a specific plan on what to change first to restore lead quality and reduce CPA.
Examples of my work in similar niches:
https://freelancehunt.com/showcase/work/shkola-inozemnih-mov/2015253.html
https://freelancehunt.com/showcase/work/onlayn-kurs-po-treydingu/2015260.html
…
📊My main goal as a PPC specialist is to attract more while spending less.
I have developed tactics and a full range of tools that help me in effectively promoting your projects.
I would be happy to learn more about the project; I suggest contacting me in private messages.
I look forward to your feedback!
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1 day33 USD
1 day33 USD
Hello! My name is Ilya, I am a contextual advertising specialist with over 5 years of experience.
↗️ I have implemented 50+ successful projects in various niches – from small businesses to large companies. I have experience working with educational services and a child audience (I will provide case studies below).
Throughout my work, I have conducted hundreds of audits using various Google Ads tools, and I am confident that I can help you too.
❗️Case studies ➡️ https://freelancehunt.com/showcase/work/osvitni-poslugi/2010795.html
https://freelancehunt.com/showcase/work/magazin-dityachih-igrashok/2010793.html
✅I am officially a Google partner ➡️https://www.google.com/partners/agency?id=9309139291
Message me privately, I will help you as quickly as possible. We will discuss the details and find the best solution.
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1 day33 USD
307 1 day33 USD
Good day!
I specialize in setting up and managing Google Ads turnkey - from complete launch from scratch to scaling already working campaigns.
Over the past 2 years, I have worked with various niches: children's toys, furniture, cosmetics, jewelry, tools, women's clothing, products from China, and even narrow niches like animal feed. I have experience working with budgets up to 15,000 UAH/day.
What I can do for you:
- complete setup of Google Ads from scratch (Search, Shopping, PMax)
- restoration and unlocking of Merchant Center
… - setting up analytics (GA4, conversions, event tracking)
- optimization and scaling of campaigns to reduce the cost per lead/sale
I am ready to quickly engage in the project and propose an optimal strategy for your niche.
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2 days67 USD
683 7 0 2 days67 USD
Good day. I am currently working on a similar project. There was also a problem where children were leaving applications. I managed to solve it. If you need help, feel free to reach out. I will conduct an audit of your account.
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7 days179 USD
1100 31 0 7 days179 USD
Hello
I will conduct a comprehensive audit of your account and analytics in general to identify possible growth points.
As a result, there will be a prepared file with all aspects of the audit. It can be discussed separately if any questions arise.
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1 day22 USD
1168 7 0 1 day22 USD
Hello!
My name is Nikita. I have been working in paid advertising for over 6 years and I work with Google Ads, Meta Ads, and TikTok Ads.
✅What you get when working with me:
— a clear advertising strategy, not chaotic launches
— control of the project's economics
— systematic analytics and scaling
📈I work with budgets of various levels and understand how to maintain a balance between growth and profitability.
… Examples of my work:
Freelancehunt
I am ready to discuss your tasks and propose a specific action plan.
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30 days446 USD
416 30 days446 USD
Good day. I work on projects focused on the American and European markets, taking into account local specifics and audience behavior.
I have experience with online schools: https://sparegos.com/online-language-school-en
Here are the key results of the project: we generated $55,000 in revenue, achieved 176 sales, and maintained a stable CPL while scaling the advertising. We continue to help our client reach new goals.
My name is Oleksiy, I am a specialist with over 10 years of experience in setting up and optimizing advertising campaigns on Meta, Google, and TikTok Ads.
I have reviewed your request and am ready to help, so how about a short call to discuss the details, budget, and start working soon?
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30 days201 USD
888 10 0 30 days201 USD
Hello!
My name is Andriy, I am a media buyer with over 3 years of experience in Google and Meta Ads, and I know exactly how to effectively use this tool to attract clients in your niche.📈
I have a deep understanding of search campaigns, remarketing, Shopping Ads, and Performance Max. I know how to optimize the advertising budget, set up conversion tracking, and achieve the target cost per lead. I also assist with keyword selection, campaign structure, and creatives for maximum return on investment.
Contextual advertising for an online English school (1148+ leads at 118 UAH)
https://traffic-wave.notion.site/1148-118-2f21dd3406af80199643f763cbbcfe9e?source=copy_link
… Would it be convenient to have a short online meeting soon? During it, I will show examples of real results from projects in your niche. And we will agree on the terms.
About me in numbers:
- 30+ satisfied clients (USA, Canada, Europe, Australia)
- 12 months - average collaboration period
- Average ROAS of projects - 350%
- Average budget in work - $10,000+
I wanted to learn more about the project and get to know you. Please write to me in private messages)
Have a great day!
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30 days223 USD
261 30 days223 USD
Good day!
My name is Vadim, I have over 14 years of experience working with Google Ads.
I will look not only at the structure, keywords, and ads, but also deeper — at search queries and the logic of impressions, to understand why non-target leads are coming in.
After the audit, you will receive not just a list of comments, but a clear and understandable action plan: what to fix first, where you can quickly reduce CPA, and how to improve the quality of applications without increasing the budget.
If this approach resonates with you — write to me in private messages, I will show examples of audits and what exactly can be improved in your case.
RESPECTFULLY, VADIM!
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30 days223 USD
1802 5 0 30 days223 USD
Good day!
My name is Daria, I have over 7 years of experience working with Google Ads and SEO, and I work with various niches and advertising campaigns.
I am ready to conduct a detailed audit of the Google Ads account: I will analyze the structure of campaigns, keywords and search queries, ads, bidding strategies, negative keywords, and I will also check the correctness of conversion and tracking settings. I will pay special attention to the quality of leads and the reasons why applications may be left by children, and I will propose solutions to improve the quality of inquiries.
I will be happy to explain in detail how the audit is conducted and what stages of analysis I use during an online meeting. I suggest we get acquainted, discuss the campaigns, and I will show you my approach step by step and possible growth points for advertising.
I would be glad to communicate. Have a nice day 😊
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5 days45 USD
279 5 days45 USD
Hello! I will do a Google audit with conclusions and a work plan. I can send you examples of audits in private messages. The audit is not only for the account but also for the usability of your website.
I have extensive experience in launching Google ads for services. The cost I indicated is for the audit. Optimization will depend on the scope of work.
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10 days334 USD
2643 2 0 10 days334 USD
Hello, Andriy. I would be happy to help - I have practical experience in Google Ads:
- 830 leads at $11.4 for services costing from $34,000 - https://westwebart.pro/kejsy/financial-legal-consulting-ppc-management-us/
- 5780+ leads for an online tool store with ROAS +1600% - https://westwebart.pro/kejsy/ruchnij-instrument-nalashtuvannya-ta-vedennya-kontekstnoi-reklami-ukraina/
- 271 lead at $4.8 for cleaning services in the UAE - https://westwebart.pro/kejsy/professional-cleaning-services-google-ads-management-uae/
Recommended Work Plan for Google Ads for Applications, not just clicks:
1. Campaign setup:
- Analysis of the niche, website, and target audience
- Selection of commercial phrases in KeywordTool and cleaning of STOP words
… - Individual creation of ads based on the principle “1 query – 1 ad”
- Setting up extensions, UTM tags, and Google Analytics
- Creating campaigns for GDN and remarketing that are fundamentally different from Search
- And much more
Cost from $360 / one-time. Term: from 7 days.
2. Campaign management for optimizing the cost of obtaining applications:
- Analysis of traffic quality and effectiveness of key phrases
- Full A/B testing of ads and campaigns
- Redistribution of the advertising budget in favor of more conversion segments
- Preparation of weekly reports and based on A/B test results
- Working on improving ROI and much more
Cost from $270 / month.
Thank you for your attention! Write to me personally - I will prepare a solution that will help your business achieve the desired result.
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1 day33 USD
2799 32 0 1 day33 USD
Good day!
I will conduct a quality audit of your Google Ads in 1 day.
To perform the audit, please grant access to your advertising account via email.
I have 10 years of experience in advertising.
Case studies in the portfolio.
Write to me.
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30 days179 USD
6107 34 1 2 30 days179 USD
Good day, Andriy
Freelancehunt
I have successful experience in creating, managing, and optimizing various types of campaigns for different types of businesses, with different goals and target audiences. I worked for a long time at a Google vendor company in Europe, so I have all the necessary certificates and a vast amount of practical knowledge.
I am currently working only on a freelance basis, so I will gladly help you in developing your business through Google Ads.
Overall practical experience with contextual advertising – 6 years.
I am ready to start the project right now :)
…
The cost includes the execution of your technical specifications and one month of managing this Advertising account.
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1 day33 USD
2901 61 0 1 1 day33 USD
Hello! My name is Dmytro, I am in the TOP-50 best specialists of the service (I was in the TOP-20, now I am focusing on large long-term projects) and I have worked with the marketing of brands such as Kyivstar, Volia, and Yamaha.
I have analyzed your task. I can guarantee that we will not just "launch advertising," but we will achieve the target cost per lead (CPA) that will be beneficial for you.
Why you should trust the project to me:
Bonus of 10,000 UAH: As an official Google partner, I will credit this bonus to your new account.
Deep analytics: I work with GTM and GA4. You will see real profit, not just the number of clicks.
…
Security: I have over 50 positive reviews and 59 successful projects through Safe — your budget is in reliable hands.
ROI orientation: I do not sell "settings," I sell a system that reduces the cost of applications.
I am ready to send you my author checklist for free to check the niche before launching. This will help us immediately identify weak points in the strategy.
Write to me in chat — we will discuss your KPI and payback periods.
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