Please suggest real rates for completing this work below. Case studies are welcome.
Project www.toscanawater.shop
instagram.com/expertbul
Project goal:
- Launch advertising campaigns in Google Ads and Instagram Ads
- Set up performance monitoring (CTR, conversions, CPA).
- Conduct testing and optimization of campaigns (change keywords, turn off weak ads, optimize bids).
Tasks:
1. - Conduct target audience analysis and create a profile of the ideal client.
- Prepare keywords for Google Ads (core).
- Research competitors and their advertising campaigns.
- Develop a advertising strategy indicating which types of advertising will be used (search, display, remarketing, etc.).
- Create a budget plan and allocate funds among campaigns.
2. Search Advertising (Search Ads)
- Gather keywords for search advertising (and negative keywords).
- Write headlines and descriptions.
- Set up bids and budget for the campaign.
- Set up geographic targeting and ad display timing.
Remarketing
- Set up remarketing for users who have already visited the site.
- Define audiences for remarketing (for example, users who did not make a purchase).
YouTube Video Advertising
- Prepare video banners for advertising on YouTube (if used).
- Set up targeting by interests and demographics.
3. Setting up Instagram Ads (via Facebook Ads Manager)
- Set up Instagram campaign targeting.
- Set up remarketing for users who interacted with the Instagram account.
- Custom Audiences for remarketing.
- Set up targeting for Lookalike Audience.