Budget: 2200 PLN Deadline: 10 days
Hello.
We are ready to comprehensively handle the launch of advertising for specdom.pl from ViACore: https://viacore.group/
We reviewed the website: it is an online store with products for home, decor, kitchen, bathroom, and furniture/loft categories. Therefore, it is important to launch not just "advertising," but a full-fledged performance system: analytics, product campaigns, Meta creatives, remarketing, and category testing.
What we can take on:
Preparation for launch
website audit before advertising;
checking the structure of the catalog, product cards, cart, and checkout;
recommendations for improving conversion;
setting up Google Analytics 4;
setting up Google Tag Manager;
setting up goals: purchase, add to cart, start checkout, clicks on contacts;
connecting Meta Pixel / Conversions API if necessary.
Google Ads
setting up the advertising account from scratch;
Search campaigns for priority categories;
Performance Max / Shopping if a correct product feed is available;
setting up Merchant Center;
checking the product feed;
negative keywords;
campaign structure by categories;
basic optimization of bids and budgets.
Meta Ads
setting up Business Manager;
setting up the advertising cabinet;
campaigns for sales / traffic / remarketing;
audiences: new users, website visitors, those who added to cart;
preparing advertising creatives;
ad texts;
testing different offers and visuals.
Graphics for campaigns
banners for Meta Ads;
adaptations for different formats;
simple product creatives;
visuals for promotions / categories;
if necessary — a template for regular advertising layouts.
Management and optimization
analysis of initial results;
disabling ineffective combinations;
redistributing the budget;
testing categories and audiences;
reporting on results.
The cost of a comprehensive launch of Google Ads + Meta Ads with graphics: 35,000 UAH.
Management and optimization after launch: 18,000 UAH/month.
The advertising budget is paid separately.
Estimated launch time: 10 working days after receiving access to the website, Google Ads, Meta Business Manager, Merchant Center, and materials on products/promotions.
ViACore — a full-cycle digital team: advertising, analytics, creatives, websites, SEO, and technical setup of e-commerce projects.