Launching advertising on Facebook and Instagram from scratch

Good day!
I have reviewed the specifications — the project is clear and fits the e-commerce approach with testing and scaling of connections.

I have experience launching targeted advertising on Meta (Facebook/Instagram) for online stores with a wide range of products, including home goods and impulse items. I work not on "clicks," but on conversions and advertising profitability.

Here’s how I would structure the work for Zakupus:
1. Technical preparation
* Checking/setting up Business Manager
* Pixel + Conversion API
… * Setting up events
* Verifying data transmission accuracy

2. Launch strategy
Initial structure:
* Campaigns for **conversions (Purchase)**
* Test ad sets by:
* product categories (energy / auto / household / seasonal)
* interests
* broad audience
* Separately:
* remarketing (visitors / cart / interactions)
* lookalike after data collection

3. Creatives and texts
* 5–10 banners for different categories
* 2–3 simple videos (or adaptation from existing materials)
* formats: Stories + Feed
* texts focusing on:
* benefits (savings / availability / fast delivery)
* problems (power outages / autonomy / seasonal needs)
* clear CTA

4. Launch and optimization
* A/B testing of audiences and creatives
* Cutting off ineffective connections
* Scaling successful connections
* Monitoring CPA / ROAS

Budget
The advertising budget depends on the categories, but for starting e-commerce with a wide range, it is recommended:
* from **$20–50 / day for testing**
(to quickly gather statistics on products and audiences)

Expectations for KPI
* first conversions are possible in the first days if there is demand (especially for energy)
* stable ROAS of 2+ is achieved after a testing period of 7–14 days of optimization
* then — scaling successful campaigns

Work format
I work not on a "one-time setup," but through a cycle:
launch → test → analytics → optimization → scaling

---
In short: in your case, the key factor is not launching ads, but quickly cutting off weak products/audiences and concentrating the budget on those connections that generate sales.
I am ready to discuss the details (access, launch structure, and priority product categories for starting).

Show original

Translate

Hello!) I understand the task. For such a store, I would build advertising through priority categories: seasonal products, auto products, and electronics. This will make it easier to quickly find products that generate sales and a normal ROAS.

My approach for your project:
- First, I will check the website, catalog, product pages, purchase path, Pixel, Conversion API, and events ViewContent / AddToCart / InitiateCheckout / Purchase.
- I will divide the advertising structure by categories and demand: separately for energy, seasonal products, auto products, promotional items, and remarketing.
- I will prepare 5-10 advertising creatives and texts from different angles: problem, benefit, urgency, promotion, practical use of the product.
- I will launch A/B tests for audiences, creatives, offers, and formats for feed, stories/reels.
- I will optimize based on purchases, CPA, ROAS, CTR, add-to-cart actions, and actual profitability, not just clicks.

… Strategy at the start:
I would start with 2-3 main categories where there is the highest demand and normal margin. For example, energy and seasonal products can yield the first sales faster because there is a clear need. At the same time, I would launch remarketing to people who viewed products, added to the cart, or interacted with the ads.

The first 7 days are for launching, collecting data, and cutting weak links. After that, I will scale products/creatives that provide an adequate purchase price.

Experience:
I have a relevant case in the solar panels and energy niche: $2200 budget, 154 leads, 12 sales, average check $5500, ROI 581%. It was important there to correctly segment audiences, show the practical benefits of the product, and control the quality of inquiries.

I also have experience with e-commerce projects where advertising focused not on "cheap traffic" but on sales, margin, and return on advertising investments.

Estimated budget to start:
I would recommend starting from $10-20/day for the initial period.

Cost of work:
Launch + first month of management: from $300.

I am ready to launch advertising from scratch, set up analytics, build the campaign structure, and conduct optimization focused on sales and ROAS!

Show original

Translate

Hello! Under Zakupus, we can launch Meta Ads from scratch with a focus on sales rather than clicks, so that you have a manageable scaling system by categories from the first month.

In SMM and internet advertising since 2009.

We have a certified Facebook and Instagram targeting specialist on staff - https://www.credly.com/go/k8ByDGtjdsU5fXeLYlLh5A,

Some case studies on targeting here - https://docs.google.com/document/d/16_05uTKP_xBCrhfLvrePro2_g3WBy72zaJCPb7k-PfU/edit?usp=sharing

Strategy for Zakupus
…
1. Technical setup 1–2 days

* Business Manager, Ads Account, domain connection
* Pixel + Conversions API, checking events ViewContent, AddToCart, InitiateCheckout, Purchase
* UTM, correct attribution, checking for duplicate Purchases

2. Campaign structure at the start

* Campaign 1: Sales, Advantage+ Shopping (if available in your account) or standard Sales with CBO
* Campaign 2: Catalog and dynamic retargeting 7/14/30 days (views, ATC, checkout)
* Campaign 3: Category testing, separately for energy (inverters, batteries) and seasonal products, to avoid mixing demand
* Audiences: broad, interests, lookalike (when data is available), retargeting on FB/IG interactions and the website

3. Creatives for a large assortment

* Not “everything at once,” but 2–3 priority clusters of products for testing
* 5–10 banners and 2–3 videos 9:16 focusing on the problem (energy/home), benefits, sets, availability, delivery
* Texts 5–10 variants for different offers and pain points, without fluff
* If the catalog feed already exists or is ready to export, we will connect product ads with automatic recommendations

4. Optimization and scaling

* The first 7–10 days will have tight optimization, then 2–3 times a week
* After finding 1–3 working connections, we will scale budgets and expand categories
* Weekly report: Spend, Purchases, CPA, ROAS, CTR, frequency, top creatives, what we stop and what we add

Estimated budget at the start
To realistically assess ROAS on Purchases, it is advisable to have a budget that will yield at least 30–50 purchases per month or enough ATC/Checkout events for training. If the average check is low, the starting budget is often advisable to set from 30,000–60,000 UAH for 3–4 weeks. If the budget is smaller, we focus on 1–2 categories, and the KPI for the first month will be more about “cost per ATC/Checkout + first purchases,” rather than a stable ROAS of 2+.

Cost of services

Turnkey launch + management for 1 month: 14,000 UAH
Advertising budget separately.

To avoid prolonging the correspondence, please send 3 figures in one message: average check, margin, top-3 categories by profit. After that, we will provide a specific plan for the first 14 days.

Show original

Translate

Hello! 👋
I am ready to connect to promote your business. I am confident that collaborating with me will be fruitful, profitable, and effective. 💼🚀
I am a marketer with over 10 years of experience, helping businesses turn social media and advertising into a stable flow of applications and sales. 📈
Why my method is effective:
1. First, I define the goals of the business's presence on social media.
2. I provide a clear vision for the project's development.
3. I conduct an analysis of the project and its metrics, determine the starting point, and make forecasts of results based on numbers. I work with KPIs.
4. At the start, I synchronize with the client regarding the real possibilities of the project and expectations for the results.
5. You receive a comprehensive solution that will definitely help grow your business. 🚀
… How I promote pages:
1. I define goals and analyze the advertising account.
2. I analyze the target audience and content.
3. I develop a content plan for the month, create the account's style, take photos/images, and write texts.
4. I set up mass following, mass liking, select tags, and launch targeted advertising.
5. I launch targeted advertising and reach the maximum number of the target audience. 🎯
I have a good understanding of Media Buying (working with targeted advertising and traffic purchasing):
5.1 I know which creatives work most effectively.
5.2 I clearly segment the audience and work only with target segments.
5.3 I work excellently with cold, warm audiences, and customer databases.
5.4 My advertising strategies always bring maximum results. 💪
I work with Facebook Business Manager.
I analyze results, collect statistics, and summarize. 📊
By working with me, you receive not just services, but business solutions for the development of your business, startup, or idea.
I would be happy to become your reliable partner and consultant. 🤝

Show original

Translate

Hello! I reviewed your website and familiarized myself with the terms of reference. I would be happy to help with promotion. I have experience in setting up and managing targeted advertising for various niches. Also, before launching, I develop a promotion strategy, conduct a detailed analysis of the audience and competitors. I would be glad to assist you with promotion, and I also suggest considering contextual advertising on Google if you haven't used this tool yet. My portfolio and cases Freelancehunt

Show original

Translate

Good day. I already have experience in more than 20 niches. Therefore, I know how to find solutions that will suit your business and quickly bring results.

I indicated the minimum cost in the rate. In order to provide an exact cost and timeline, I need to familiarize myself in more detail with your business. Therefore, I suggest moving to private messages, what do you think?

The goal of my work is your sales, not just setting up ads and cheap clicks!

ABOUT ME:
- 4.5 years of experience working in various geos (Ukraine, Europe, Kazakhstan).
- On average, clients work with me for at least six months due to good results.
… - I work with budgets starting from $600 and above.

Here are the approximate stages of work:
• Creating an advertising strategy.
• Writing texts for advertisements.
• Writing scripts for videos.
• Creating advertising layouts.
• Formulating hypotheses in the Facebook Ads Manager.
• Creating lead forms, quizzes.
• Connecting application reception via Apix-drive to Telegram.
• Setting up Facebook Pixel.
• Daily maintenance of the results table, weekly reports on completed work.
• Monthly report, KPIs for the next month.
• Uploading the feed and creating a catalog.

I will be waiting for your message. Let's earn you money and increase sales together!

Show original

Translate

Rostislav, hello!

Zakupus - a wide assortment, inverters at peak demand, seasonality. Launching from scratch for such a store requires the correct structure of campaigns from day one to avoid wasting the budget.

Experience: 6+ years of Meta Ads for e-commerce. Worked with projects where ROMI is 300%+ with budgets from $600 to $6000/month.

Strategy at the start:
- Pixel + Conversion API + purchase events
- Catalog advertising (DPA) for top categories
… - Separate campaigns for inverters/AKB (peak demand)
- A/B testing of audiences: interests vs Broad vs Lookalike
- Remarketing to website visitors

Recommended budget to start: from $500-700/month. For a wide assortment, this is the minimum to gather data by categories.

Cost of services: Express Test 9000 UAH for the first 14 days. Launch of 2-3 campaigns, audience testing, first sales, conclusions. After that - ongoing management 18500 UAH/month.

Message me privately, we will discuss the details!

Show original

Translate

Hello!
I have over 6 years of experience.
I will show cases in private.
Reports regularly, settings, and in general, autonomous work is created.

Show original

Translate

Hello! I work with advertising every day, I have experience in various markets and with different niches, regarding the budget, looking at what the sales cost is in your niche, if $5 is the sale, then multiply 5 by the desired number of sales per day from advertising and we get the daily budget, if there is no understanding of what the sales cost is because starting from scratch, then I recommend launching the advertising with a minimal budget (we can discuss this in private) and then increase the budget to meet your goals, write to me, we will discuss everything in private, I will be happy to communicate🤗

Show original

Translate

Good day!
I am a professional digital marketer. I specialize in:

- creating marketing and SMM strategies (content plans);
- packaging profiles, launching social media from scratch;
- creating and launching advertisements;
- conducting marketing audits;
- creating unique selling propositions/positioning;
- drafting technical specifications for contractors;
… - analyzing metrics.

Contact me, I guarantee quality and fast work!

Show original

Translate

Hello. I work in conjunction with a designer, so I can comprehensively address all tasks and provide maximum efficiency. I have over 10 years of experience. There are cases with clear figures. I would be happy to collaborate.

Show original

Translate

Good day. I have worked with the US markets in various niches specifically with products focused on sales. I have also set everything up exactly as you need, from scratch, in detail. I will do everything, answer the questions that interest you, and explain why we do it this way and not otherwise. I understand how important it is to provide quality creative for the audience to achieve sales, so that is exactly what I will do. I am ready to discuss everything.

Show original

Translate

Hello!
Well acquainted with your niche, worked for 5 years.
Cases are partially in the portfolio.
You have already outlined the strategy in the request, but here the main thing is to work through the segments qualitatively.
Budget: from 50K UAH/month.

Show original

Translate

Hello!

We are an officially registered Web Studio specializing in turnkey website development, graphic design, and digital marketing. Our professional services will help you reach new heights in the online space.

We are ready to take orders and execute according to your wishes.
Write in private messages — we will provide you with a brief and discuss the project in more detail.
The budget and deadlines are discussed individually.

Have a nice day :)

Show original

Translate

Good day 👋

I understand the task — it's not just about launching ads, but building a system that brings stable sales with a ROAS of 2+ across a wide range of products.

📌 4 years in marketing — Meta Ads, e-commerce, launching from scratch
📌 Experience working with the Ukrainian market and a wide range of products
📌 Results confirmed by analytics — ROAS, CPA, conversions

📈 Relevant cases:
…
— VoltCars (UA, cars): applications from 1-2 to 31/month in 2 weeks from scratch
— 32metra (UA): 310 leads, ROAS 680%, $18,500 in 2 months
— VEAN Tattoo (EU): $12,688 in 3 weeks, budget $896, ROAS 1416%

More cases — in my profile 😊

Strategy for zakupus.com.ua:
Start with priority categories (inverters, batteries — peak demand) → test 5-10 creatives focusing on the problem (light, energy independence) → conversion campaigns + remarketing + Lookalike. Pixel + CAPI with full event tracking from ViewContent to Purchase.

What is included in the work:

✅ Setting up BM, ad account, Pixel + Conversion API
✅ Campaign structure: conversions, remarketing, Lookalike
✅ 5-10 banners + 2-3 videos for feed and Stories
✅ 5-10 text variants with USP and strong CTA
✅ A/B testing of audiences and creatives
✅ Optimization and scaling of working connections
✅ Weekly reporting — ROAS, CPA, CTR

Starting budget: I recommend at least $30 per day for the advertising budget for proper testing.

Message me — we will discuss the details and start 🙌

Show original

Translate

Hello! I read the project brief - it perfectly matches my profile, as I have 5 years of experience in marketing and over 120 completed projects, including niches with a wide range of products.

For the last 8 months, I worked at Evoplay, where I was responsible for complex CRM mechanics and automation for a huge audience, so I know how to build funnels that focus on net profit rather than empty clicks.

Setting up Pixel and Conversion API is a basic technical task for me, as I am a chatbot architect and work with API integrations at a developer level, ensuring accurate event tracking from day one.

For a store with such a number of categories, I do not just drive traffic, but segment campaigns by priority products (inverters, batteries) and set up retargeting to push carts and increase the average check. I develop creatives based on the analysis of top market solutions, adapting them for aggressive sales to achieve initial results within a week.

I propose to fully deploy the infrastructure and launch tests within 2-3 days to quickly reach a ROAS of 2+.
…
I am focused on long-term work and interested not only in targeting but also in implementing automation for the growth of your LTV.

Show original

Translate

Hello! Considering your assortment (especially inverters and batteries), we are dealing with high-demand products where speed and accuracy of setup are crucial.

1. Case examples:
- Product business (Ukraine): Launching ads for home goods and appliances. Achieved a stable ROAS of 3.5+ through category segmentation.
- Energy and power supply: I have experience promoting technically complex products through the customer's "pain" (lack of electricity/autonomy), which is perfect for your niche.

2. Promotion strategy for Zakupus:
- Launching Advantage+ Shopping Campaigns (automated Meta campaigns for e-commerce).
- Using DPA (dynamic remarketing ads) through the product catalog to show people exactly what they were looking for on the site.
… - Segmentation by categories: separately "Energy", separately "Seasonal/Home".

Retargeting:
- We catch up with those who added a product to the cart (AddToCart) but did not complete the purchase, with a special offer or a call to complete the order.

Creatives and Texts:
- I create eye-catching banners and videos (using AI for visual generation if needed), focusing on the unique selling proposition and solving the customer's problem (for example, autonomy with your inverters).

3. Estimated budget to start:
Recommended budget: from $30–$50 per day at the start ($900–$1500/month).
This will allow Meta's algorithms to quickly pass the learning phase and reach the target ROAS of 2+.

My next step: I suggest having a short call on Google Meet. I will prepare a free media plan and show examples of ad texts that we can launch within 48 hours after setting up analytics.

Show original

Translate

Good day and Good day
👉 I have been promoting businesses using Meta Ads for over 6 years, I have extensive experience in the niches of home goods, automotive products, and technology. I have successful cases in the Ukrainian market and abroad.
✅ I will write a comprehensive marketing strategy tailored to you
✅ I have experience in acquiring one conversion at a cost of $2 for a service price of $500.
✅ I am ready to take on a turnkey project.
More cases – in personal correspondence.

Show original

Translate

Good day. I work on projects focused on the American and European markets, taking into account local specifics and audience behavior. I have relevant cases in e-commerce: https://sparegos.com/case-fashion-eng – a fashion clothing brand for which we generated over $90,000 in sales.

My name is Oleksiy, I am a specialist with over 10 years of experience in setting up and optimizing advertising campaigns on Meta, Google, and TikTok Ads.

Here is another good example of our work:
- https://www.zhilyova.com – a Ukrainian brand of premium women's lingerie. We spend about $10-15 thousand on advertising each month with a ROAS of 4.9+.

I have reviewed your request and am ready to help, so how about a short call to discuss the details, budget, and start working soon?

Show original

Translate

Good day!

I am ready to take on the launch and scaling of advertising for your online store Zakupus. I have experience working with e-commerce projects and understand the specifics of the Ukrainian market, especially in the niches of technology, energy, and household goods.

How I will approach the task

**1. Preparation and technical setup**
I will fully set up the infrastructure: Business Manager, ad account, Pixel + Conversion API, correct tracking of all key events (ViewContent, AddToCart, InitiateCheckout, Purchase). I will check the accuracy of data transmission — this is critical for optimization.

… **2. Analytics and results control**
I will set up conversion tracking and basic analytics (ROAS, CPA, CTR). I will build a clear performance evaluation system to make decisions based on numbers, not assumptions.

**3. Advertising strategy**
I will propose a campaign structure:

* Conversion campaigns (the basis of sales)
* Remarketing (returning users)
* Lookalike audiences (scaling)

Segmentation will be built:

* by product categories (energy / auto / household)
* by interests and behavior
* focusing on the most profitable items

**4. Creatives and sales approach**
I will create 5–10 banners and 2–3 videos focusing on:

* customer pain points (power outages, autonomy)
* benefits (savings, availability, fast delivery)
* clear call-to-action

The style will be conversion-oriented, without “water,” with an aggressive trigger to purchase.

**5. Texts**
I will prepare 5–10 variants of advertising texts with:

* a strong unique selling proposition (USP)
* specific benefits
* a clear call to action

**6. Launch and optimization**
I will conduct A/B testing of audiences and creatives, after which:

* I will reduce CPA
* I will scale the most effective connections
* I will bring campaigns to a stable ROAS

### Expectations and approach

The first sales can realistically be achieved within 5–7 days with a sufficient budget. After that, the focus will be on stability and scaling.

Estimated budget

I recommend starting:

* from $20–50/day for testing (depends on categories)
After finding effective connections — scaling.

### Service cost

I can offer:

* a fixed fee for launch + management
or
* a performance-based model (to be discussed)

Experience

I provide case studies from e-commerce (goods, technology, niches with a large assortment) — I will show results on ROAS and scaling.

I am ready to discuss details, dive into your assortment, and propose a specific launch plan tailored to your budget and goals. I am considering a long-term collaboration focused on profit, not just traffic.

Show original

Translate

Good day.
In short, you do not have the problem of "no advertising"; you have the opportunity to quickly capture the market in a niche where most are already overheated and working head-on. And here, it is not the one who launches the targeting who wins, but the one who builds the sales system correctly.

What I see in the brief:
— the database is adequate, but this is the level of "launch" rather than "earn steadily"
— a wide assortment = risk of budget drain without clear prioritization
— a strong niche (energy) = can quickly become profitable if approached correctly

How I would structure the work:
… 1. Start not with advertising, but with strategy
We break down the assortment into, for example, 3 groups:
— locomotives (inverters, batteries, top products)
— mass products (for volume)
— test positions

Focus on the first 2, rather than "pouring everything in."

2. Advertising architecture
— separate campaigns for categories, not "everything in one"
— clear separation: cold / warm / hot traffic
— lookalike is built only after the first normal data, not "right away just to have it"

3. Creatives that sell, not just exist
In your niche, it is not a "nice banner" that works, but:
— pain: "no electricity"
— solution: "works without outages"
— specifics: numbers, benefits, availability

Without this, it will just be expensive traffic.

4. Critical moment — processing applications
I can say right away:
often the problem is not in advertising, but in what happens after the click.

If:
— slow processing
— no scripts
— weak trust on the site

ROAS 2 will not happen, even with normal advertising.

5. Optimization and scaling
— the first sales can realistically be obtained in 3–7 days
— then: we cut off weak links and scale only what brings profit
— without "draining the budget to learn something"

In numbers:
— starting budget: from $20–30/day minimum for adequate testing
— KPI ROAS 2+ — realistic, but only if the site and processing do not let down

My experience:
I have worked with e-commerce projects with a wide assortment and "seasonal peaks" — like yours. The main growth point has almost always been not in the button "launch advertising," but in the correct structure + analytics + focus on products that actually drive profit.

What I can offer:
— a complete system for launching and scaling, not just setup
— a clear strategy for your assortment
— control of numbers: where we earn and where we drain
— implementation and launch of the project fully turnkey
— recommendations for improving the website, sales department, etc.

If you need not just a contractor, but a person who views marketing as a tool for profit — we can discuss the details and format of work.

Write to me privately, we will discuss everything.

Show original

Translate