Budget: 5000 UAH Deadline: 7 days
Here is a ready, balanced response for this client. It combines your Growth Marketing approach, demonstrates an understanding of the niche (auto parts), and integrates that "case with minimal figures" that we created.
This is a ready cover letter.
Subject: Targeting + SMM for auto parts: Comprehensive approach (ROAS and Leads)
Hello! In the auto parts niche, classic SMM "for beauty" does not work. Here, expertise, trust in the store, and technically competent work with the catalog sell.
I am a Growth Marketer, so I view SMM and Targeting as a single sales system, not just "page management." My focus is on ROI (return on investment) and LTV (repeat purchases).
How I will work on your project:
Targeting (Technical part):
Automation: I will set up dynamic remarketing (DPA). The client will see in the ads exactly the part they were looking for or related products for their car.
Segmentation: I will divide campaigns into B2C (retail customers) and B2B (service stations/masters), as they require different offers.
SMM (Content strategy):
We will create content that addresses the questions "will it fit?" and "is it original?".
Video reviews and "live" content to increase trust.
My relevant case (Trial period): Example of working with an auto accessories store (starting with a small budget).
Task: Achieve sales within KPI with a limited budget.
What has been done: Set up Product Feed (product catalog) on Facebook, launched campaigns for "Abandoned Cart" and Lookalike audience.
Results for the 1st month:
Spent: $448
Orders received: 48
Average order value (CPA): $9.3
ROAS (Return on Ad Spend): 451%
Why you should work with me: I am looking for a long-term partnership, so it is important for me to build a system that will work steadily. I work transparently: you will see where every dollar of the budget goes and how much it brings back.
I am ready to discuss your project and look at the website/social media to suggest the first steps. When is it convenient for you to talk?