Contextual Advertising
982-
334 USD Case by Target: $10050 for 2 months on permanent makeup
Contextual Advertising$10050
in 2 months
At the end of July 2020, they started work with a master of permanent makeup in America, New York.Target has already launched by hand, but only through prom.Applications, but very expensive.The service was carried out by the permanent brownies at a cost of $280 for the initial procedure.It should be noted that after a month, it is usually necessary a correction, the cost of $120.The tasks:
Protest 2 channels of traffic: Facebook (lenta i marketplace) and Instagram
… Understand the cost of the application and the most effective hypothesis
Closing the Master’s Record for a Month
Parallel to these tasks, it was the question of promoting the Instagram profile, which was raw and did not attract new customers.In connection with this, they attracted the Instagram administrator to work in a couple.The business page on Facebook also didn’t run in recent times, they started making crossposting with Instagram.What was done:
analyzed profiles and advertising competitors and distinguished the main features and features of advancement in America
Recommendations for profile management
Portrait of the target audience
Develop a Strategy of Promotion
created several variants of creatives in photo and video formats, thought of offers for advertising announced, selling texts
several audiences were tested, with the distribution of various interests, and also tested the radius of the coverage of advertising in geo.The first records went already in the first days of the target work, then we optimized the indicators.Also fully renewed the banners in the middle of the month, as the audience burned out and the activity fell.After the update, active records are returned.The advertisement on Facebook lies on the Facebook Messenger, where they were set up automatic answers, which simplified the processing of requests.Many immediately made a request for recording, without any more questions.The advertising budget was $350 per month.Results of 1 month:
To the master came 22 clients for a total amount of $6,160 or about 460,000 rubles, which she is very happy with.In addition, as I have mentioned in the very beginning, after a month is a correction, which will bring another $120 per client.There was an understanding of how to work on the foreign market, what works effectively, what is the price of attracting the customer.Initially and throughout the month, the target on Facebook showed himself in times better than on Instagram.This is due to the behavior of the local audience.Subscribers are attracted to the Instagram profile, who later can also make a decision on the purchase.Recommendations for further work:
We will continue our work, we will test new hypotheses and, finally, we will rely on the already verified
We increase the budget to scale the RK by $100
LashLifting and Brows Lamination
Results of work 2 months: $3,890 earned, a decline was observed due to seasonality.
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56 USD Disclosure of deferred goods in Merchant (medical goods)
Contextual AdvertisingThe client addressed the task. 41% of the goods were rejected in Merchandise.
It remains 7%. Most of them promote manually.
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200 USD Creation of Lending for Service Website (B2B) + GAds
Contextual AdvertisingCreation of a banding for the site of powder painting services (Kiev Oblast, Kiev).
Setup of GTM, GA4, Google Ads
Starting and conducting contextual advertising.
… Landing was a gift, the buyer paid only hosting
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200 USD Optimize your Google Ads account
Contextual AdvertisingIncrease the efficiency of advertising campaigns in #Google Ads within the existing budget.
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Settings of Google Ads for the manufacturer of towel dryers
Contextual Advertising#contextlog #GoogleAdwords #GoogleAds #contextadvertising
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Google Ads for Professional Decorative Cosmetics
Contextual Advertising#contextlog #GoogleAdwords #GoogleAds #contextadvertising
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267 USD Promotion of boardshop
Contextual AdvertisingPromotion of the #internet-moving online store #internet store inventory for winter sports (boardshop), as well as rental and rental equipment
#Seo-Raying #ContextAdvertising #Seo
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Configuration of Google/Facebook Media Advertising
Contextual AdvertisingResults of the advertising campaign.
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56 USD Setting up a website for Google shopping
Contextual AdvertisingIt was necessary to create the feeds of the website of the consumer tools and materials in the industrial sector with the further passing of Google moderators. Before this, they conducted guidelines on the site and successfully passed the check. He then showed and explained how to divide goods into categories. The problem was solved for the customer.
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Advertising of Google Ads
Contextual AdvertisingAdvertising to #Google Ads, #Merchant, #Google #Shopping
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107 USD • Window Repair Services •
Contextual Advertising> Work Completed:
• Work on creating a landing page for mosquito nets has been completed.
• Analytics (Google Tag Manager, Google Analytics), events, and other analytical systems proposed by the client have been prepared and configured.
… • In-depth research and semantic analysis for 8 client services have been conducted for advertising campaigns in Google Ads.
• Various ad options, including adaptive and text ads, have been prepared.
• 1 month of support for advertising campaigns has been conducted.
Results:
• Conversions achieved - 197.
• Average cost per conversion - 142 UAH (was 171 UAH -> now 112.86 UAH).
• Conversion rate - 9.33% (was 5.77% -> now 9.62%).
Conclusions:
The project is showing excellent results due to having a sufficient budget for hypothesis testing and optimization of search algorithms.
#GoogleAdwords #GoogleAds #contextualadvertising #contextual #contextology
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223 USD Advertising Campaigns for the Furniture Shop
Contextual AdvertisingSetup of search campaigns
Adjustment of analytics
Settings of KMS
Settings of remarketing
… Settings of Merchant